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Social fuels streaming: Netflix invests in BookTok sensation 鈥淭wisted Love鈥� as TikTok reshapes publishing and adaptation strategies.

On today's podcast episode, we discuss which media types we will be using more or less, how to build a real online community, and which groups will benefit from the digital economy the most in 2025. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, our Senior Analyst Max Willens, and Chief Revenue Officer at Vox Geoff Schiller. Listen everywhere and watch on YouTube and Spotify.

Brands can鈥檛 run ads within DMs, but they鈥檙e getting close, and TikTok is experimenting with conversational ads.

Meta offers $5K bonuses to TikTok creators: New tools and features target migration amid TikTok鈥檚 uncertain legal future.

Mexico is Latin America's second-largest ad market by total spending but has the highest digital ad penetration in the region. Here, we explore the country's consumer behaviors and opportunities for advertisers.鈥�

Oracle surged 6% amid AI collaboration news. Apple, SpaceX, and Microsoft align with government priorities, leveraging investments for strategic gains.

TikTok鈥檚 temporarily shut down sparked concerns over political influence. Advertisers and users face mounting uncertainty over the app鈥檚 future.

Will Meta鈥檚 moderation pivot hurt brand safety? Possibly, but other safety features and the company鈥檚 enormous reach means brands won鈥檛 stop spending.

Social media usage in Asia-Pacific is unique. For example, in China, many Western platforms are blocked, paving the way for homegrown sites like Douyin to proliferate. In India, TikTok was banned in 2020, leading to a higher rate of penetration for Snapchat.

Snapchat launches 鈥楩ind Your Favorites鈥� campaign: Creator-focused strategy aims to grow engagement and revenue amid TikTok's uncertain US future.

Job cuts at Meta and Microsoft could strain remaining workers as companies shift focus to AI amid changing corporate and political dynamics.

Social media鈥檚 $11 billion revenue from minors may be disrupted under California鈥檚 SB 976 as addiction-focused algorithms face mounting legal pushback.

The smartphone remains Gen Z鈥檚 favorite device, as it鈥檚 the quickest way to access digital video and social media. But adoption of CTV and VR continues to rise.

On today's podcast episode, we discuss where the content production dollars will be going, what the Omnicom and IPG deal will mean for the agency client relationship, and how the antitrust and other legal cases against Amazon, Apple, Google, Meta, and TikTok will play out in 2025. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President of Research Jennifer Pearson, and Vice President Paul Verna.

National security fears have little effect as users flock to RedNote. Monetization challenges and scalability questions could limit its ability to rival TikTok鈥檚 dominance.

Social media dominates teen lives: Balancing screen time, mental health, and meaningful digital engagement becomes increasingly urgent for parents and educators.

Inside Reddit鈥檚 international push: Multilingual tools boost engagement as markets like India and Brazil emerge as key growth drivers for 2025.

The average US adult will spend more than 8 hours per day on digital media this year, with about half of that time spent on mobile devices and more than a quarter on CTV.鈥�

67% of US social media users are at least somewhat likely to research products on social media platforms before making a purchase.

The creator economy is maturing. While brand deals are still the No. 1 revenue stream for creators, more are going directly to consumers to monetize.

What will the reaction to Sponsored Snaps be? The new ad type鈥檚 first partner is 鈥淲icked,鈥� but users may not like the aggressive format.

TikTok looks strong in Asia as it faces bans elsewhere: Countries including Indonesia, Vietnam, and Thailand fuel the app's growth in its home region.