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Spanish-language removal serves as a cautionary tale: Brands must embrace inclusivity to tap into Hispanic consumers鈥� loyalty and $2.8 trillion market.

She explains that as subscription prices rise and streaming-centric home entertainment becomes the norm, families are establishing their own hierarchies of always on services versus those that come and go with seasons of hit shows or sports.

From avatars to real-life purchases: Roblox鈥檚 branded worlds deliver deeper consumer interaction and emerging 3D ad standards for marketers.

If you think of sports television, Abercrombie decides because of Taylor Swift, who's sort of a creator, let's do a line of women's NFL wear because everybody on social media is following her and everything going on there. And then they come to us and they're like, "Hey, how could you help us here?"

YouTube鈥檚 journey from zoo clip to video empire: A short upload about elephants was the starting domino in the rise of the internet鈥檚 most powerful platform.

Sports and recreational sales were another bright spot. Sales rose 26.7% YoY thanks to surging interest in fitness and wellness. Uneven recovery: Despite the green shoots in China鈥檚 retail industry, both JD.com and Alibaba posted mixed results for their most recent quarters as low confidence pushed consumers to be more measured with their purchases.

Hims to offer brand-name GLP-1s despite snub from Eli Lilly: Hims appears to have burned bridges with the two biggest GLP-1 drugmakers and consequently could lose customers to rivals selling weight loss drugs at a discount.

Fox reported strong performance in Q3, driven by record political ad spending, Tubi's growth, and live sports viewership, with revenues rising 11%. Personalities over publishers: Consumers are turning to personal brands over corporate ones. Tucker Carlson's successful transition from cable news to digital media serves as a case study in audience migration and platform evolution.

Prime Video鈥檚 sustained presence among leading broadcasts, which include popular shows like 鈥淭he Bachelorette鈥� and 鈥淒ancing with the Stars,鈥� reinforces the value of sports content as viewership shifts to digital channels.

Peacock unveils live advertising features at CES: A busy calendar in 2026 has the company fleshing out its ad capabilities.

We'll be back on Monday discussing the explosion of sports for brand engagement. Happiest of weekends.

What鈥檚 next: The separation is good news for Peacock, which has seen significant revenue gains in recent quarters thanks to sports content like the Paris Olympics and can spend aggressively without linear鈥檚 decline dragging it down. The path for SpinCo, however, is less clear.

For instance, a hotel chain may run ads encouraging employees to book its rooms for corporate travel, or a sports league selling suites may target executives in a particular city. Marketers view it as brand-safe. That could work in its favor in what鈥檚 sure to be a contentious election year.

News and magazine apps have the highest engagement score in North America, with 29% of monthly active users coming back daily, according to a September 2024 Airship survey.

Are you all the sports fan, fan of all? Todd Hassenfelt (01:47):. I'm a little bit odd. I'm Packers for NFL and then I'm Chicago For everything else, I'm Cubs, Blackhawks, Bulls, Illini. Depending on what side of the family, my wife is all from Chicago. Marcus Johnson (01:59):. Okay. Todd Hassenfelt (02:00):. Depending on the season, I'm upsetting someone or bonding with them. Marcus Johnson (02:05):.

At the moment, sports and certain reality series are bolstering linear viewership, helping it remain a significant player despite its dwindling market share. But with competition for sports ad space surging, there are other channels marketers can mix into their budgets to reach those potentially older, lower-income consumers.

Black History Month marketing adapts as DEI commitments fade: With corporate DEI programs under political scrutiny, some brands are avoiding public campaigns.