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Our estimates exclude local linear TV inventory and certain dayparts, such as daytime and weekends, as well as sports broadcasts that air outside of primetime. Our upfront TV estimates are based on the broadcast year, not the calendar year. For example, our 2024 estimate begins in Q4 2024, when new shows begin airing, and ends in Q3 2025.

With premium, blockbuster programming and a slew of sports rights, the company can attract a wide array of brands eager to appear alongside its high viewership content. We expect US connected TV ad spending to surpass traditional TV ad spending for the first time in 2028, marking a significant shift in the balance of power in media.

The emergence of free ad-supported streaming TV (FAST) channels like Pluto TV (whose Canadian distribution rights are held by Corus Entertainment) and Tubi (whose distribution rights are owned by Rogers Sports & Media) is also bolstering time spent with digital video. Listening favors digital audio over radio. Digital audio will account for 56.9% of total time spent with audio in Canada in 2024.

Peacock and Paramount+ will use live sports programming to increase ad revenues. Live sports will likely have a bigger impact on Peacock than they will for Paramount+. This is because Peacock鈥檚 sports programming features a mix of linear TV retransmissions and streaming exclusives, whereas Paramount鈥檚 sports programming is available on CBS. Max will lean on live sports to grow ad revenues.

YouTube鈥檚 journey from zoo clip to video empire: A short upload about elephants was the starting domino in the rise of the internet鈥檚 most powerful platform.

Ogilvy, for example, is tapping AI to deliver personalized experiences for fans in the growing world of women's sports. Jesse Echeverr铆a, director of acquisition, performance strategy and media at Ogilvy USA, said launching distinctive work that doesn鈥檛 just 鈥減inkify鈥� traditional sports campaigns is crucial.

US consumers will spend $3.2 billion on flowers this Mother鈥檚 Day: While NRF鈥檚 forecast is flat YoY, florists face tighter margins as tariffs drive up costs.

Peloton owns half of all at-home fitness market sales, according to a February Earnest Analytics survey.

layers browse, click, and buy real merch inside their favorite games, ushering in a new era of immersive ecommerce.

Ad-supported streaming now drives most new subscriptions: Platforms are embracing ads as a primary monetization strategy, not a fallback.

Hims to offer brand-name GLP-1s despite snub from Eli Lilly: Hims appears to have burned bridges with the two biggest GLP-1 drugmakers and consequently could lose customers to rivals selling weight loss drugs at a discount.

We'll be back on Monday discussing the explosion of sports for brand engagement. Happiest of weekends.

Numerous providers produce original content, and some have dipped their toes into live sports with developmental and niche leagues. FAST has made it easier for viewers to quickly find a show to watch when they don鈥檛 feel like searching. Almost two-thirds of US consumers polled by Comcast Advertising in December 2023 spent more than 6 minutes searching for something to watch. How many people use FASTs?

What makes this year's commercials unique aside from the eye watering price tag is, according to Mark Evans, Executive VP of Ad Sales for Fox Sports that you'll see some more AI focused creative. Mr. Evans says that both massive companies investing in AI and some AI focused companies will be represented during the game.

Multicultural adtech is becoming essential: Mundial鈥檚 privacy-first model helps brands reach a $4 trillion Hispanic market with precision.

Rich audience data and appointment viewing around sports content has helped attract advertisers seeking guaranteed ad placements rather than relying solely on programmatic buying. Our take: By focusing on reducing friction in the TV shopping experience, Fubo has positioned itself at the forefront of CTV commerce.

Like their sports-playing peers, many millennial gamers have transitioned to becoming spectators as much as competitors. Nearly 60% of millennial gamers (ages 26 to 41) have watched esports, higher than any other generation, per the Comscore Inc. survey. 5. A greater share of gamers have watched livestreamed games versus esports. Over three-quarters (77%) of US gamers have watched livestreamed games.

More than a retail giant: Amazon is now an advertising and media juggernaut, bolstered by the strength of its retail business and several heavy-duty investments into sports.

The new TV looks like YouTube: Forget old-school programming鈥擸ouTube鈥檚 Shorts, podcasts, and second-screen features are reshaping television into an interactive, on-demand experience powered by creators.

Amazon also leveraged its NFL Thursday Night Football broadcast rights to promote the film to Prime Video's sports audience. The promotional strategy spanned digital, streaming, and traditional platforms. Our take: The success of 鈥淩ed One鈥� demonstrates the potential of theatrical-to-streaming pipelines when backed by comprehensive marketing.