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Nonalcoholic beverages include coffee, water, soft drinks, energy drinks, tea, sports drinks, protein shakes, juice, milk, and meal replacements. Other CPG includes subcategories that fall outside of those mentioned, such as cleaning and other household supplies, cigarettes, and other tobacco products.

Because consumers now access content via dozens of platforms and devices, even tentpole events like award shows and live sports are more challenging to measure. As measurement catches up to consumer viewing habits, brands will have better information regarding where to reach incremental audiences and how to optimize frequency to drive awareness and consideration while mitigating waste.

Black History Month marketing adapts as DEI commitments fade: With corporate DEI programs under political scrutiny, some brands are avoiding public campaigns.

News and magazine apps have the highest engagement score in North America, with 29% of monthly active users coming back daily, according to a September 2024 Airship survey.

CEO Neal Mohan attributed much of the growth to sports content and CTV viewing. In February, the platform improved its creator and affiliate tools; in April, it launched Affiliate Hub to provide creators with additional monetization resources. Instacart partnered with YouTube on shopping ads. #3: TikTok.

US consumers will spend $3.2 billion on flowers this Mother鈥檚 Day: While NRF鈥檚 forecast is flat YoY, florists face tighter margins as tariffs drive up costs.

CMOs and brand strategists are using generative AI-powered tools to enhance their advertising and media strategies. Marketing teams can harness this technology in six key ways to drive results.

The newly merged entity, of which Disney is the second-largest shareholder, will have unparalleled rights to cricket matches, a high-value sporting event for which streaming services bid billions. We forecast that India digital ad spending will jump 25.1% this year, the most of any country and nearly 10 points above runner-up Argentina.

Numerous providers produce original content, and some have dipped their toes into live sports with developmental and niche leagues. FAST has made it easier for viewers to quickly find a show to watch when they don鈥檛 feel like searching. Almost two-thirds of US consumers polled by Comcast Advertising in December 2023 spent more than 6 minutes searching for something to watch. How many people use FASTs?

Walmart bought a mall, Coca-Cola launched a soda, and Nike partnered with SKIMS in February, marking some of the month鈥檚 most interesting retail moves. Here are the eight most interesting retailers and brands from last month, as ranked on our 鈥淏ehind the Numbers鈥� podcast.

At the moment, sports and certain reality series are bolstering linear viewership, helping it remain a significant player despite its dwindling market share. But with competition for sports ad space surging, there are other channels marketers can mix into their budgets to reach those potentially older, lower-income consumers.

Brands already know they should be working with creators with diversified platform presences. But there are other ways brands can take a forward-looking approach to working with creators, especially as the creator economy evolves beyond social platforms.

Sports and recreational sales were another bright spot. Sales rose 26.7% YoY thanks to surging interest in fitness and wellness. Uneven recovery: Despite the green shoots in China鈥檚 retail industry, both JD.com and Alibaba posted mixed results for their most recent quarters as low confidence pushed consumers to be more measured with their purchases.

ByteDance鈥檚 public appeal: While Oracle emerges as the frontrunner for a US TikTok deal, the platform鈥檚 new PR push highlights small business success stories.

One of the nicer ways to use Twitter was to have it open as a companion during some major event, whether it's a sports match or the election or the Oscars or something like that. And that service is splintered across a lot of these platforms. Reddit now has these live blogs on sports subreddits that are very popular and get a lot of activity. There are places for those users to go, if not Bluesky.

鈥淢ickey 17鈥� is a swing and a miss: The big budget film failed to impress at the box office鈥攁nd marketing might explain why.

Athletics includes fitness equipment, bicycles and parts, skateboards, golf clubs and balls, skis and snowboards, and other sports equipment. Baby and children includes toys, dolls, games, baby monitors, bottles, and car seats (excludes diapers). Home furnishings includes furniture, mattresses, textiles, power tools, rugs, paint, and outdoor/garden supplies.