蘑菇AV

Hims to offer brand-name GLP-1s despite snub from Eli Lilly: Hims appears to have burned bridges with the two biggest GLP-1 drugmakers and consequently could lose customers to rivals selling weight loss drugs at a discount.

Peloton owns half of all at-home fitness market sales, according to a February Earnest Analytics survey.

Key clients: Rivian, The Ritz-Carlton, The Minnesota Star Tribune, NBC Sports, Champion. Wieden+Kennedy. Independent creative agency established in 1982 with Nike as its flagship account. Key clients: Nike, Hennessy, DoorDash, Ford, Heinz. M&C Saatchi. London-based independent creative agency founded in 1995 in a split from Saatchi & Saatchi.

Multicultural adtech is becoming essential: Mundial鈥檚 privacy-first model helps brands reach a $4 trillion Hispanic market with precision.

Our estimates exclude local linear TV inventory and certain dayparts, such as daytime and weekends, as well as sports broadcasts that air outside of primetime. Our upfront TV estimates are based on the broadcast year, not the calendar year. For example, our 2024 estimate begins in Q4 2024, when new shows begin airing, and ends in Q3 2025.

Ogilvy, for example, is tapping AI to deliver personalized experiences for fans in the growing world of women's sports. Jesse Echeverr铆a, director of acquisition, performance strategy and media at Ogilvy USA, said launching distinctive work that doesn鈥檛 just 鈥減inkify鈥� traditional sports campaigns is crucial.

The new TV looks like YouTube: Forget old-school programming鈥擸ouTube鈥檚 Shorts, podcasts, and second-screen features are reshaping television into an interactive, on-demand experience powered by creators.

With premium, blockbuster programming and a slew of sports rights, the company can attract a wide array of brands eager to appear alongside its high viewership content. We expect US connected TV ad spending to surpass traditional TV ad spending for the first time in 2028, marking a significant shift in the balance of power in media.

Nonalcoholic beverages include coffee, water, soft drinks, energy drinks, tea, sports drinks, protein shakes, juice, milk, and meal replacements. Other CPG includes subcategories that fall outside of those mentioned, such as cleaning and other household supplies, cigarettes, and other tobacco products.

CMOs and brand strategists are using generative AI-powered tools to enhance their advertising and media strategies. Marketing teams can harness this technology in six key ways to drive results.