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The paper鈥檚 subscriber count dropped by 250,000 after it declined to endorse a presidential candidate. Financial losses escalated in 2024 after reaching $77 million in 2023. Diversification efforts have faltered, compared with The New York Times' growth into new markets with acquisitions of The Athletic and Wordle. Other publishers show similar strain:.

DirecTV enters FAST streaming space: This new service offers free, ad-supported content and genre-specific bundles, aiming to attract cord-cutters and younger audiences.

PRO+ subscribers have access to Industry KPIs, our collection of more than 400 benchmarks in marketing and retail and ecommerce across a range of industries and countries, Click here for more information. This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

Premium subscribers continue to account for a smaller and smaller share of its total ad supported, accounting for more and more. Premium subscribers used to account for 46% of the total back in Q2 2020. Today it's just below 40%. So that's going down. Let's move to the money they made, Danny. So revenue growth was 11%. That's half of the growth it saw in Q2 last year. So the money side was less great.

Dish ended 2022 with 7.98 million retail wireless subscribers. Its pay TV base stood at about 9.75 million, made up of around 7.4 million satellite subscribers and 2.3 million Sling TV subscribers, per Fierce Wireless. Dish鈥檚 stock hit a 14-year low after the cyberattack.

Dish, which is a player in highly competitive video and mobile segments, could see a user exodus whittle down its subscriber numbers unless it can figure out how to resolve the various issues facing its services.

The retailer will account for nearly three-quarters (74.2%) of US retail media ad revenues this year, helped by its push into ad-supported streaming. Go further: Interested in assessing more Amazon advertising metrics? Industry KPI subscribers can immediately measure their performance against more than 400 industry benchmarks. See more here.

Like Disney鈥檚 post-blackout deal with Charter Spectrum last year, DirecTV will now offer access to Disney+ and Hulu for subscribers of certain satellite plans, tipping the long-term scales for subscriptions in Disney鈥檚 favor.

Streaming leader: Top streaming platform on US TV screens for 17 consecutive months, per Nielsen data cited by Pichai. Google subscriptions, platforms, and devices revenues: $9.3 billion, up 14.3% YoY, primarily driven by YouTube paid subscribers.

There was also a time where Netflix did not want to have ads until the point that it ran out of subscriber growth without having an ad supported tier. Platforms often change their approach. I mean, I will say that there's some differences between your media consumption on cable TV versus where you interact from a social standpoint.

My AI was originally released to Snapchat+ subscribers only before becoming available to the public a few months later, a strategy that Snap may repeat with the new genAI tool. However, Snap hasn鈥檛 yet developed a standout, in-house AI product for the broader market, and its products haven鈥檛 gone as far as text-to-image capabilities.

Amazon Prime Video will introduce ads to its streaming content starting on January 29. The move will leverage Amazon鈥檚 existing ad business and first-party retail media data to deliver ads on video content, something the company already does on Freevee and Fire TV. Here are five charts to prepare advertisers for this change.

So about third of Netflix's total subscribers coming from that region added more than a million. That region is approaching 76 million total. But Danny, what's your takeaway? After the streaming giant added 6 million new users worldwide and over a million in the US and Canada. Daniel Konstantinovic:.

Meta was the latest, in November 2023, to introduce a subscriber tier to its Facebook and Instagram services. Available only in the EU, the European Economic Area (EEA), and Switzerland to adults ages 18 and older, the company pitched the plan as a way to comply with 鈥渆volving European regulations.鈥�

Existing genAI chatbots have attracted significant numbers of premium version subscribers鈥攖hough mostly for professional purposes. Consumer satisfaction with agents also could offset lower clickthrough rates (CTRs) for ads. Even if clicks and impressions go down per answer, more requests will provide more ad slots. Factors that will influence the speed of development and capabilities of AI agents.

The company has over 12 million YouTube subscribers and 24 million Instagram followers, according to its August 2023 Investor Presentation. GoPro鈥檚 YouTube channel has over 4.5 billion lifetime views. The bottom line: To keep customers engaged, GoPro needs to offer them the kinds of perks that matter most.

YouTube's other businesses though, in November the company had 80,000,000, eight zero million paid subscribers of music and premium services. That's up from 30 the previous year from 30 to 80. And YouTube TV, it's streaming TV offering has over 5 million subscribers. That's where it is, Evelyn. It seems like a pretty valuable property.

The company will roll out Squarespace Payments to its 4.9 million subscribers throughout this year. Squarespace is already migrating Stripe customers to its platform. Payment product launches will set the stage this year. US merchants can now offer Klarna installment plans and pay links to customers. Squarespace expects to roll out more products throughout the year.

Latin America鈥檚 digital economy is proving resilient despite macroeconomic headwinds. In 2023, marketers and advertisers will focus on reaching consumers across retail media, livestreaming ecommerce, and ad-supported video streaming.

Where regulations allow, banks can collaborate with influencers who are Gen Alphas: Toy reviewer Ryan Kaji has over 36 million YouTube subscribers, while 10-year-old personality Like Nastya boasts over 100 million, per Forbes. Leverage product placement in shows and films most popular with Gen Alpha.

And the second slice is Snapchat+, which now has 12 million subscribers and was a really meaningful contributor to growth. Even though if you look at the overall revenue that it generated, it was somewhat less than 123 million, which was Snap's, non-ad revenue figure. And most of that of course came from Snapchat+. Marcus Johnson (09:39):.

But its rates are comparable with YouTube鈥檚, which operates in both the social and streaming spaces. CPM rates are increasing on social platforms, signaling heightened competition. Over the past few years, social media platforms have been majorly disrupted due to AI advancements, privacy-related shifts, and the meteoric rise of short-form video, among other factors.

Netflix鈥檚 advertising strategy is evolving as streaming services raise subscription prices to sway users to ad-supported tiers.

Microsoft 365 had an outage in late November that also left subscribers unable to access its services. Other Microsoft outages, including one in July and one in 2023, have been attributed to distributed denial of service (DDoS) attacks. Microsoft鈥檚 service interruption comes a day after OpenAI, which Microsoft has a 49% stake in, launched its much-anticipated Sora video generator.

A Disney purchase of Hulu would upend the streaming industry: Comcast CEO Brian Roberts said it鈥檚 willing to sell its stake to Disney, ending a stalemate.