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That's sinking as cable subscribers leave, and streaming is supposed to be its lifeboat. Paramount+ has over 60 million subscribers and it's got some hits; Max said Yellowstone, but it's lost over $1 billion in the first nine months of last year, and seems years away from breaking even. For our final argument, we're talking about IKEA and whether they can save the mall, is question three.

Gen Zers may be willing to pay for online services, but they鈥檙e also the most likely to access streaming TV through someone else鈥檚 subscription, according to DISQO, with more than half (55%) of Gen Zers saying they鈥檙e password sharers. 91% of consumers say they would react negatively if free websites and apps they use started charging.

Really depends on the publisher, but we have seen that, and I think we actually have some data on this via Reuters from early in the year, the change in paid subscribers in the past year, according to publishers worldwide, 43% say that it's up a bit, 30% say it's up a lot.

Let's start with the subscribers. Spotify added 13 million new subscribers this year reaching 615 million. However 13 million new subscribers was half as many as q1 of 2023. And its lowest number of subscriber additions in a year and a half. But Ross slice of pie is what we're playing for the first question. What contributed to Spotify is decent but not stellar. 13 million new subscriber additions.

The agent is available to US ChatGPT Pro subscribers as a research preview. OpenAI plans to make it available to Plus, Team, and Enterprise users. OpenAI is collaborating with DoorDash, OpenTable, Instacart, and StubHub on Operator. How it works:. Users type requests into Operator and the AI agent uses its own web browser to view and interact with webpages like a human would.

On today's podcast episode, we discuss just how bad ad fatigue is getting, how GenAI might revolutionize the in-car experience, the most interesting ways that out-of-home advertising is evolving, if niche video streaming services can gain share, how much the 鈥淎merican Dream鈥� costs, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, Director of Reports Editing Rahul Chadha, and Vice President of Briefings Stephanie Taglianetti.

YouTube TV subscribers jumped nearly 50% in a year thanks to Sunday Ticket. Amazon, Walmart turn to shoppable TV ads to shorten the path to purchase. Note: Respondents were asked "How short would ad breaks need to be in order for you to watch a free streaming service?".

Still, a not insignificant number (16%) of US adults don鈥檛 pay for any retail membership services at all, which means there鈥檚 still plenty of opportunity for retailers to grow their subscriber base. 5. Meal kits are on the outs. As at-home cooking surged during the pandemic, meal-kit subscription sales went through the roof.

Over one-third (37.7%) of US consumers鈥� time spent with TV is with streaming services, per Nielsen. Cable is not far behind, with a 30.6% share of consumers鈥� TV time.

And while subscribers tend to spend more time on the app, the number of subscriptions isn鈥檛 yet large enough to make a dent. Daily user time in the US will be up roughly 1 minute over last year but will slip backward slightly in 2024. The big picture: TikTok is a huge reason for the sustained growth in overall time spent with social networks since the pandemic.

PRO+ subscribers have access to Industry KPIs, our collection of more than 400 benchmarks in marketing and retail and ecommerce across a range of industries and countries. Click here for more information.

On today鈥檚 podcast episode, we discuss the future of streaming, which streaming service stands out above the rest, how streamers are bringing more sports programming online, and what kind of programming people watch. Listen to the discussion as host Marcus Johnson welcomes analysts Paul Verna and Daniel Konstantinovic to the podcast.

On today's podcast episode, we discuss how all the different TV terms fit together, to what degree subscription revenues are moving from pay TV to streaming, who's winning the "digital pay TV" race, and how the new sports streaming service from Fox, ESPN, and Warner Bros. Discovery could change everything. "In Other News," we talk about what a new sponsor logo placement from the WWE will look like and how the US ad market is getting on to start the year. Tune in to the discussion with our analyst Ross Benes.

I think when sports streaming began, mlb.com was huge and they were positioning themselves as like the hub for everything and they had very high ambitions to get millions of subscribers and basically be the home for digital streaming of major league baseball. And the other leagues did the same thing, but none of those packages really took off.

But to Max's point, it's the second-largest streaming player in the U.S. by subscribers, by viewers as well according to our forecast.

A running start: Spotify had a head start over other music streaming services, said our analyst Daniel Konstantinovic on a recent 鈥淏ehind the Numbers: The Daily鈥� podcast. Spotify debuted in the US in 2011 and quickly became the 鈥済o-to鈥� platform for streaming music, long before competitors like Apple Music and Amazon Music Unlimited emerged.

So for the context, this move comes after Disney+ lost four million subscribers in Q1, its second consecutive drop falling to 158 million. Most of those losses came from Hotstar, a service in India, which lost the streaming rights to Indian cricket matches last year. Disney+ also lost around 300,000 subscribers in the US and Canada after it upped subscription prices.

Dan Gallagher of the Wall Street Journal noting the timing made Spotify look almost charitable given its peers Apple and Amazon had raised prices on their music streaming offerings months earlier. And plenty of other streaming services, video streaming services, people have had to pay extra for, and they were one of the last ones to do so.

How streaming services are adapting to Amazon鈥檚 shakeup: The launch of ads on Prime Video in January has forced Netflix and others to lower CPMs to compete.

The company鈥檚 stock soared Tuesday as other companies like social media and streaming services struggle to keep ad revenues in check. How to look at Spotify: If your knowledge of Spotify was based on headlines alone, you鈥檇 assume the company鈥檚 primary business is podcasting. But despite its long-term podcasting ambitions, Spotify is still a music app first. Spotify is the leader in audio streaming.

During its virtual upfront in May, the company reported that it had about 5 million global subscribers on its ad plan. Amazon: Although Prime Video is ad-free, Amazon has been making an advertising push.

On today's episode, we discuss whether social media in the future will become less social or if it will go away altogether, what the streaming wars' battle royale looks like, how easy it would be to replace Twitter and TikTok, how people think their demographics are portrayed in ads, the fight for the car screen, where Americans have moved in the last 10 years, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, analyst Blake Droesch, and vice president of Briefings Stephanie Taglianetti.

Meta Verified is also closer to providing real value for subscribers than Twitter Blue鈥� with less controversy鈥攁nd at under $150 per year, it may be worth it for creators looking to build their brands and audiences on Instagram.

Fubo calls for Congressional oversight on a major streaming venture: claims it monopolizes 80% of US sports broadcasts.

Jeremy noting that YouTube Music, combined with YouTube premium has over 80 million paying subscribers, good enough to be the world's fourth largest paid music streaming service, behind Spotify, Apple Music and, China only, TenCent. But that 80 million YouTube Music plus premium still well below Spotify, less than half. Spotify has 200 million paid subscribers.