Part of the reason FAST viewership grew so much is because more smart TV makers embedded FASTs into their operating systems. For many viewers, FAST services load right when they turn their TVs on. The top FAST services have some of the largest ad-supported audiences in streaming. Only Amazon Prime Video and Hulu will have more ad-supported viewers than the top FAST providers in 2024.
Report
| Jun 6, 2024
Gen Zers will make up nearly a quarter of all digital video viewers in the US through 2028. More Gen Zers use user-generated video platforms than they do streaming services. YouTube and TikTok have higher penetration rates among Gen Zers than the streaming services we track (Netflix and Disney+), likely because the former are free, offer niche personalization, and are heavily populated by their peers.
Report
| Jun 7, 2024
CPMs tend to be higher when ad loads are low, and Netflix runs fewer ads per hour than other streaming services. Ad-supported Netflix viewers saw 3.5 ads per hour in Q4 2023, while all streaming services combined averaged 13.1 ads per hour, according to MediaRadar. As long as ad loads remain low, prices will remain relatively high.
Report
| Apr 19, 2024
According to Numeris, total TV (linear TV and broadcaster streaming services) accounted for 38% of adult viewers in the fall 2024 measurement period, while streaming-only viewer share was just 6%. In Ontario, total TV was 28% versus 13% for streaming only. TV ad spending in Quebec also reflects the strength in viewership. TV ad spending in Canada dropped 9.3% in 2024, per our forecast.
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| Mar 11, 2025
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| Oct 9, 2023
Source: Ä¢¹½AV; MediaRadar
That viewership spike may have contributed to a price increase for YouTube TV, as the platform leverages its growing market power. Behind the numbers:. Sports content watch time increased more than 30% YoY.
Article
| Dec 12, 2024
Tubi has been doing well of late, surpassing Peacock and Paramount+ among others in streaming viewership. Its free, ad-supported model, diverse content, and focus on younger viewers fuel its appeal. Tubi recently launched in the UK, entering a competitive market dominated by Amazon and Netflix.
Article
| Oct 24, 2024
Fubo initially launched pause ads, which appear when a viewer pauses streaming content and disappear when the content resumes playing, last year as part of an interactive CTV ad units suite.
Article
| May 29, 2025
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| Feb 1, 2023
Source: eMarketer
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| Sep 30, 2023
Source: Insider Intelligence | eMarketer
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| Sep 1, 2023
Source: Ä¢¹½AV
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| Feb 1, 2023
Source: eMarketer
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| Sep 30, 2023
Source: Insider Intelligence | eMarketer
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| Feb 1, 2023
Source: eMarketer
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| Sep 30, 2023
Source: Insider Intelligence | eMarketer
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| Feb 1, 2023
Source: eMarketer
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| Sep 30, 2023
Source: Ä¢¹½AV
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| Sep 30, 2023
Source: Ä¢¹½AV
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| Sep 1, 2023
Source: Ä¢¹½AV
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| Sep 30, 2023
Source: Insider Intelligence | eMarketer
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| Jan 6, 2025
Source: Hub Research
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| Jan 6, 2025
Source: Hub Research
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| Jan 6, 2025
Source: Hub Research
The news: Rewards app Fetch and measurement platform Kochava teamed up to offer loyalty rewards to streaming users, per Marketing Brew.
Loyalty+ users can earn points from streaming movies or series, watching specific episodes, or downloading streaming apps.
Video on demand (SVOD) services can offer incentives based on their chosen KPIs.
Our take: Little treats from big streamers can add up and boost loyalty, provided the incentives are worthwhile and requirements aren’t burdensome. Watching TV for several hours for a fraction of a Starbucks drink, for example, won’t likely improve platform stickiness.
Article
| Jun 10, 2025
A young, culturally influential, and economically powerful group, Black consumers are shaping digital trends through high engagement with streaming and social media while shaping retail with their distinct shopping preferences.
Report
| Jul 3, 2025