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The news: Costco is pressuring its China suppliers to lower prices, the Financial Times reported鈥攋oining the likes of Walmart, Target, and Home Depot looking to shift the tariff burden onto manufacturers.

According to McKinsey, 28% of global marketers already use GenAI for media optimization鈥攁n area Celeste targets directly. Optimization, segmentation, and analysis are some of the top use cases for AI within a campaign lifecycle, per recent IAB data.

Seeking out hardware startups is one way to fast-track its targets while reducing reliance on Nvidia for AI hardware. Billion-dollar offers might not be enough to attract AI hardware startups, putting pressure on Meta to develop solutions in-house or continue spending on increasingly expensive third-party hardware.

Publishers with first-party data are better positioned to capture ad dollars as ad buyers seek better ways to target and attribute. As with brands, publishers are addressing data silos with CDPs and a unified data strategy. Retail media publishers have led sellers in creating partnerships with ad tech and media to amplify their data.

Brands will find enhanced opportunities to target customers as Amazon鈥檚 retail media network (RMN) expands its offerings into social channels and connected TV (CTV) with shoppable ads. TV and social media were the top channels in which beauty ads drew audience attention, per an April 2024 CivicScience survey. The beauty path to purchase is becoming more complex.

AppLovin has traditionally relied on fingerprinting techniques to bridge these gaps, but stricter enforcement in the coming years could limit its ability to track and target users effectively across non-owned and operated properties. Advertisers want greater transparency and differentiation from Meta.

Microsoft said in January that it was on target to spend $80 billion on data centers this fiscal year, which ends in June, but that progress and future investments may slow following the recent tech market crash. Why the withdrawal? Several economic, social, and demand-driven factors could be behind Microsoft鈥檚 pullback, including material shortages and costs.

For these reasons, it鈥檚 imperative FIs know exactly what their target customers are looking for and develop those products as quickly as possible. FIs may want to consider strategic partnerships to expedite these offerings. Read our article, 鈥淲hich targeted partnerships are worth it for big banks?鈥� to plan next steps.

As marketers plan campaigns around notable upcoming releases like Grand Theft Auto 6 or continuing live-service games like Fortnite, they can target Gen Z and millennials. Related 蘑菇AV reports:. US Gamers by Generation 2025 (蘑菇AV subscription required). In-Game Ad Spending Benchmarks: Q4 2024 (蘑菇AV subscription required).

38% of North American consumers affected by some kind of cyber threat have been the target of an online scam, according to an August 2023 Malwarebytes survey.

Meta鈥檚 latest EU fine is more than a minor shakeup: The ruling, which Meta will appeal, could markedly limit its ability to target advertisements.

For advertisers, the key value proposition is PayPal鈥檚 visibility into cross-merchant purchase behavior, allowing them to target their spend more strategically and flexibly. Merchants, in turn, benefit from tapping into PayPal鈥檚 advertiser demand and potentially increasing their yield rates.

Canada鈥檚 viewing landscape has shifted dramatically in the past decade, changing the way advertisers reach target audiences. Here are four charts that highlight key stats on the viewership of connected TV (CTV) and digital video in Canada. CTV viewership continues to rise. CTV viewership now rivals that of linear TV. Over the past decade, CTV viewership has increased 54.2%.

The tax faces repeal due to a US trade challenge claiming it unfairly targets US companies, as well as a potential change of government after the April 28 Canadian federal election. Digital video, CTV, retail media, and AI are changing the look of digital advertising. Display has superseded search as the primary format for digital ad spending over the past decade.

Target could bolster its Circle 360 membership with Starbucks discounts, as there are already Starbucks Cafes in more than 1,700 Target locations. Sources. Accenture. AliExpress. Celtra. Commercetools. ISG. McKinsey & Company. Merkle. Shein. Temu. TikTok.

Target. Target capitalized on New Year's resolutions that focused on wellness and drinking less alcohol. The retailer introduced 2,000 new wellness items and partnered with Tom Holland's non-alcoholic beer brand, positioning itself for health-conscious consumers and the growing non-alcoholic beverage trend. Notably, 600 of these products are Target exclusives. 7. Best Buy.

Our take: AI tools will help Meta expand its already massive potential for advertisers to reach target audiences, drive engagement, and boost conversion rates.

Zooming in: The order targets high drug prices through a series of proposed measures. Most notably, it instructs Health and Human Services Secretary Robert F. Kennedy Jr. to work with Congress to ensure parity in the timeline for when drugs become eligible for price negotiations.

"We bring in our target consumer and our customers to give us feedback on what we're deeming as innovation鈥�and also go through our normal product line," Hurley said. Beyond in-store feedback, Claire's maintains a dedicated consumer panel they consult approximately every six weeks to talk about 鈥渁nything that is going on in their world,鈥� Hurley said.

But those conditions are changing fast: Economists expect GDP growth to soften in 2025, while inflation will remain above the Federal Reserve鈥檚 2% target鈥攊gniting stagflation fears. Those worries鈥攃oupled with concerns about the job market and a global trade war鈥攚ill weigh heavily on consumer sentiment and spending this year.

Brands attending the showcase may see that advertising alongside creators with consistent viewership and loyal audiences is a significant opportunity to expand reach across several target demographics鈥攁nd potentially get a higher ROI than traditional platform advertising by building strategic relationships with content creators.

Our take: The shift represents the need to restructure how advertisers reach their target audiences. Advertisers shifting budgets to social media need to focus on personalized and authentic strategies that are possible with creator-led content.

And Target鈥檚 shareholders are suing the company, claiming Target allegedly 鈥渄efraud[ed] them by 鈥� failing to warn investors about how removing DEI and ESG policies could cause stock prices to plummet,鈥� per Yahoo Finance. And these consequences could extend to banks if polarization continues at this magnitude.

Target claims its Store Companion tool is a success, but not all the feedback from employees has been positive, per a July 2024 article in Forbes. If using existing handheld devices, retailers need to ensure the technology can be integrated; otherwise, they might need to upgrade. Personalized shopping assistants. Why genAI?

And American Express told 蘑菇AV it expanded its rewards program by working with a large grocery retailer to target frequent but not loyal customers, offering discounts to make consumers shop there more often and build larger baskets.