"Temu and Shein have spent a tremendous amount of money on TikTok and Meta in particular," Stambor explained. "TikTok and Meta will feel the impact of Shein and Temu feeling a real threat to their business and pulling back rather significantly on their advertising spending.".
The ad revenues of Xiaohongshu鈥檚 parent company, Xingyin Information Technology, grew 43% YoY in August 2024, while TikTok-parent ByteDance saw a drop of 27% in ad revenues over the same time frame, per Guideline Standard Media Index (SMI) data. Predictions.
To promote the new episode, H&R Block focused on Gen Z鈥檚 favorite channels, including YouTube, Tinder, and TikTok. H&R Block also promoted the reunion via Tinder, which outperformed benchmarks by 98%, said Cress. This was originally featured in the 蘑菇AV Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.
Gen Z's digital fluency enables rapid mobilization and dissemination of boycott campaigns, often originating or gaining traction on platforms like TikTok and Instagram.