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Among the major global platforms, Facebook and Instagram will remain firmly at the top in both total revenues and user base, and TikTok will once again be the fastest-growing platform in both areas

How to build the perfect TikTok ad campaign, according to TikTok. Why it mattered:. In a report earlier this year, TikTok laid out its Web Auction Best Practices Guide. The guide included actionable tips, like 鈥渃onsider using under 20% of your budget during the learning phase鈥� and 鈥渨ait 1-2 days to observe KPIs before scaling鈥� your campaign.

Reels revolution: Meta doubles down on short-form video to better compete with TikTok.

Social video is getting an additional boost in daily time spent this year. It鈥檚 mostly coming from a less expected place鈥擬eta鈥攅ven as TikTok continues to dominate in total time spent.

Total media ad spending growth has stabilized, and digital ad spending is set for an extended period of low double-digit annual increases. Amazon, TikTok, and Instagram will be the main growth drivers this year.

In its request for an injunction, TikTok said even a one-month shutdown would cause it to lose 29% of its global ad revenue target for 2025. How advertising will change: TikTok has stayed the course throughout 2024 despite the ban, introducing new features and seeing significant success with TikTok Shop around Black Friday.

Digital ad spending will increase slightly faster this year than in 2022, but the bump will be minimal. Total media ad spending growth will roughly hold steady. But there are parts of the world where spending is surging.

LinkedIn tests TikTok-like video feed: The strategic move would improve discovery and engagement with B2B short-form content.

On today's podcast episode, we discuss why Pinterest is growing so fast, how Snapchat is able to get more and more folks to pay for its premium service, and why people are spending increasing amounts of time on Reddit. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.

What were the three biggest ad-related takeaways from Meta鈥檚 stellar Q2 2023 earnings report? Reels鈥� revenues, AI ad products, and a return to ad growth in Europe.

US adults spend more time on Facebook (20 minutes) than any other platform, followed by TikTok (18 minutes), per our June 2024 forecast.

TikTok is launching ad product Pulse Premiere, an extension of Pulse that allows publishers like Cond茅 Nast, Buzzfeed, and NBC to make money off of ads featured by all of their own content, according to the Wall Street Journal. The new product is part of TikTok鈥檚 efforts to make the platform more appealing to publishers, even as risks of a US ban loom.

TikTok鈥檚 US growth is slowing: That trend correlates with the launch of TikTok Shop, which some feel degraded the app鈥檚 experience.

Content creation is changing as platforms share ad revenues with creators and all content becomes monetizable. 鈥淭hat鈥檚 going to send a wave of quick-hit, low-value content across social media as creators scramble to get more content out,鈥� said our analyst Jasmine Enberg. Enberg predicts smaller creators will shift strategies as they try to earn more from their content.

Despite Meta鈥檚 strong year, ByteDance is close behind: TikTok owner鈥檚 $29 billion in Q2 revenues rivals US giant, which lags far behind in growth.

Can publishers help TikTok right its public image? The app is trying to convince publishers to create content for the app through new monetization opportunities.

Chewed out on Capital Hill: TikTok CEO testimony fails to convince lawmakers, leaving platform's future in the US uncertain

Previously, we didn鈥檛 expect video to hit the 50% milestone until after 2024. With advertisers preserving more of their social video budgets during the downturn, this trend was accelerated.

Retailers, advertisers, and customers are at odds when it comes to retail search experiences. Retailers are looking to expand ad revenues. Advertisers need the ability to drive product sales by expanding visibility through keyword use and placements. And consumers don鈥檛 want the hassle of sifting through sponsored items that aren鈥檛 relevant to them.