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YouTube has rapidly become a leading destination for podcast consumption as video podcasts have gained popularity. It is possible that YouTube has already eclipsed Spotify, but there is not enough data for us to be certain about YouTube鈥檚 podcast figures.

Beauty consumption is trending younger. The average age at which Gen Alpha begins engaging with beauty products, services, and wellness routines is 8鈥攚hich is five years younger than the Gen Z average, per a June 2024 report published by Ulta Beauty.

We do have a lot of data that private label consumption is on the rise, so I think that that's probably important to mention. Arielle Feger (07:43):. I was going to say the price point's pretty good.

Reaching consumers starts with knowing who they are. That means understanding consumer demographics, media and search behaviors, and ad consumption habits. Here are five charts to help you get to know your customers.

While there are a number of factors beyond time spent that contribute to ad spend, marketers need to stay agile when it comes to shifting consumption. 鈥淢arketers have shown they can adapt to shifting consumer time spent, but it can take many years,鈥� said Wigder. For example, mobile accounted for 16.2% of time spent but 5.9% of total media ad spend in 2013.

Premium and Premium Plus plan subscribers can access a custom-built Peacock virtual environment within the Quest platform and watch TV shows with friends whilst they're there. As Jeremy points out, this makes Peacock the first major streaming platform to launch on Meta Quest's VR. But Peter, the most important part of this article is what and why? Peter Newman:.

I've seen the ads for this on TV, and they'll show someone laying on the couch with the headset on, but then they're just watching the TV.

So you're looking at about $300 million in the United States and these are like the signs that you see at End Caps or there's ads on Red Box kiosks now, Red Box, those DVD things, Cooler Screens, gas statio TV. A lot of the vendors that have a consumer product in the name, a lot of the people that are selling this are vendors that have a generic product in the name like Cooler Screens, gas station tv.

Best Buy is in an interesting space because it's consumer electronics which early in the pandemic was a very hot category, but over the last year has been a tough category because everyone bought their TVs and once you bought your TV, you don't need to buy another TV because you only have so many places to put a TV. But they've actually navigated the challenges fairly well.

Then the point being made by this article that actually no, these are kind of mini TV like feeds with algorithms kind of pumping you with content. Minda Smiley:. Yeah, I mean, I think, what do people always say? Every generation thinks the new technology is big and scary. I'm sure when TV came of age, people had their concerns.

Other leading OTT video services in China include Bilibili, LeEco, Mango TV, PPS, and Youku. Disney+ Hotstar suffered a major blow in India. Disney+ Hotstar is hemorrhaging viewers. The reason is that it lost streaming rights for the hugely popular cricket tournament, the Indian Premier League, to JioCinema.

On today's podcast episode, we discuss how social networks could improve society, the NBA's plan to remake its TV deals, US consumers' feelings on shoppable ads, how many folks are "serial churners," how disruptive Sweetgreen's salad-making robot might be, a scientific breakthrough from a 14-year-old, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.

Grynbaum notes the question is, has primetime for TV news dramatically changed in terms of when primetime is? Blake, primetime for TV news has dramatically changed, make the case. Blake Droesch:.

So if chatbots become the way we shop, the way we search the internet, then just talking to your TV could just bring up a shopping experience. So that's something totally possible down the line. Marcus Johnson:. Exactly, yeah. Shopping. Maybe you want Google Maps to pop up on your TV to show you where you've got to go before you run out of the door.

FASTs like the Roku channel, Tubi, and Pluto TV occupy eighth, ninth, and 10th spots, each with about 60 to 70 million. And then the streaming TV services like YouTube TV, Hulu with live TV and Sling our 15th, 16th, and 17th. They've got about six to 15 million a piece. But Rahul, the streaming wars battle royal, what's the point? Rahul Chadha:.

He explains that the 2024 global media index results showed a plateauing of consumption in the 11 media formats measured. All down a fraction in 2024 except mobile, which was flat, as you can see here from this chart. It held fast at three hours and 48 minutes per day, but second place, computer time, fell two minutes to two hours and 50.

And whatever the baseline is here that they're looking at, I think the through line really is that video consumption and media consumption is getting shorter and shorter. It's going into bites.

We expect loan delinquencies to continue rising from artificially low pandemic levels by Q4 2023 as consumer consumption and savings behavior normalize. Once their pandemic savings surplus dries up in Q1 2024, consumers may struggle even more to repay loans. An unemployment spike would drive charge-offs higher. A 5.0% unemployment rate in 2024 could push charge-off rates to 4.7%.

Combined, the resulting 2 hours, 54 minutes is nearly even with the average amount of time spent watching broadcast TV daily, which still accounts for the largest share of US internet users鈥� time spent with media. US internet users spend more time listening to digital audio than they do streaming video, using social media, or playing video games.

Then I'm not even sure if this article referenced the fast, the free ad-supported TV services, which also have shown bang-out growth in their viewership.

Movie, TV show, podcast, book? Max Willens:. I'm not going to strictly answer your question. I'm going to plug-. Marcus Johnson:. Great. Thanks. Max Willens:. ... this show. That's right.

We hope to see you Thursday for an episode about just how far have the TV and CTV scales tipped.

On today's podcast episode, we discuss why Amazon is pulling back from "Just Walk Out" technology, how the Atlantic magazine turned things around, what will ignite TV shopping, whether LinkedIn testing TikTok-like videos is a good move, what science says about how to be happy, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.