蘑菇AV

Our take: Regulators and lawmakers now have a stronger case to probe TikTok鈥檚 compliance posture鈥攅specially as similar investigations unfold in the US, the UK, and Australia. Persistent privacy problems could accelerate urgency for creators, users, and advertisers to seek alternatives or at least diversify to other platforms, like Instagram or YouTube.

WhatsApp may only reach one in five US consumers, but it punches above its weight where it counts: It鈥檚 a Gen Z go-to for alerts, Millennials for customer service, and UK consumers for fraud warnings鈥攖rusted enough to rival banks. Among US adults 35鈥�44, usage tops 36%, and 37% of all US adults say they feel most connected to online communities through WhatsApp鈥攕urpassing Facebook.

OpenEvidence recently secured a content partnership with The New England Journal of Medicine before striking a similar deal with JAMA. But unlike ChatGPT, OpenEvidence doesn鈥檛 hallucinate, according to the company. The tech won鈥檛 answer if there isn鈥檛 concrete evidence for a user query.

The company also reported expanded adoption of Unified ID 2.0 across Japan, Italy, and the UK, and additional publisher integrations via OpenPath, including Warner Bros. Discovery and The Guardian. By the numbers:. Revenues: $616 million, up 25% YoY (vs. $575 million expected). Customer retention: Held above 95% for the 11th straight year.

Other biotechs are exploring the UK and Australia for early-stage studies, per Endpoints News. Driving the news: The ripple effects of an estimated $1.8 billion in NIH research funding cuts through April include more than 100 clinical trials halted, with hundreds more expected, per The Atlantic.

The UK (30.7%), Indonesia (28.9%), South Korea (28.3%), and Norway (21.4%) are the standouts besides China. The US will rank in the top 10 at 16.9% but won鈥檛 reach the 20% mark until 2029. The digital buyer total worldwide will reach a major milestone this year. More than 3 billion people will buy something online in 2025.

Germany and the UK are accelerating away from France in terms of total digital ad spending in the auto sector. Click here to view our full forecasts for automotive industry digital ad spending in France, Germany, and the UK. Behind the Numbers.

Trade agreements often take years to negotiate, and even preliminary frameworks鈥攍ike the one the US announced with the UK鈥攁re increasingly unlikely to materialize before the tariff pause expires. Treasury Secretary Scott Bessent acknowledged as much on Friday, shifting the goalpost for most of those agreements from early July to Labor Day.

Bloomberg reports that construction slowdowns in Ohio, the UK, and Southeast Asia are linked to rising material costs and tariff-related uncertainty. These pullbacks, while described as demand-aligned, may also reflect growing industry concerns over AI overcapacity. Our take: Microsoft is proving that it鈥檚 more than a one-note cloud player.

UK. Time Spent With Media. In the UK, the average daily time spent with mobile devices (3:00) trailed the average daily time spent with desktop/laptop/tablet by 13 minutes. But time spent with mobile devices in the country grew by 7 minutes YoY. In almost every other region, mobile time spent already far exceeds time spent with desktop/laptop/tablet.

The news: In the UK, banking is the most trusted sector for personal data鈥攂ut still, only 51% of consumers say they trust it. And that number is even lower among Gen Zers, per Thales鈥� Digital Trust Index鈥擟onsumer Edition. The details: Globally, just 32% of Gen Zers trust banks, versus 51% of those 55 and older. That鈥檚 because:.

Like the broader apparel sector, most luxury goods are imported from other markets, like the European Union, the United Kingdom, and Switzerland鈥攚hich face tariffs of 20%, 10%, and 31%, respectively. Shoppers will be stuck with at least some of those costs: UBS expects European luxury goods to cost 6% more, on average, as a result of the tariffs.

UK brands running "dull" advertising need to spend an additional 拢13 billion (about 拢10 million per campaign) to match the performance of emotionally engaging, creative approaches. In the US, this figure balloons to a staggering $189 billion in wasted media spend.

Only 12% of creators in the US and UK consider content creation their full-time job, according to Q3 2024 data from Influencer and CrowdDNA. Our take: Being a creator is still one of the most coveted career paths, and the number of people who independently create and monetize content, as well as total creator revenues, will continue to rise.

Google鈥檚 retreat is less a pivot than a stall caused by mounting regulatory scrutiny from the US Department of Justice, UK Competition Markets Authority, and others. Cookies may stick around longer than expected, but that doesn鈥檛 change consumer sentiment or legislative momentum, which both continue to trend toward greater data transparency and control.

The Western Europe region of the Global Media Intelligence Report includes poll results from Austria, Belgium, Denmark, France, Germany, Greece, Ireland, Italy, Norway, Netherlands, Portugal, Spain, Sweden, Switzerland, and UK.

A DIY-focused campaign is already a perfect match for social and influencer marketing. 31% of US consumers say they take DIY and home hack suggestions from influencers on TikTok Shop, per a February 2024 PartnerCentric study. 18% of US and UK consumers say DIY is their favorite influencer marketing topic, per a February 2024 SproutSocial study.

Sony has hiked the cost of its PlayStation 5 console in the UK, Europe, Australia, and New Zealand by 10% to 15%, citing 鈥渉igh inflation and fluctuating exchange rates.鈥�. How are trade tensions affecting advertising budgets and spend among EU firms?

DoorDash is spending $5.1 billion to acquire UK-based delivery company Deliveroo and restaurant bookings platform SevenRooms. Uber will shell out $700 million for an 85% stake in Turkish food and grocery delivery platform Trendyol Go.