In the UK, the eurozone, and Turkey, the ad spending outcomes for 2022 were not quite as bad as they appear, thanks to the weakness of the local currency against the dollar.
Global favorability of the US fell about 20 points from January into March, per Morning Consult Intelligence, with views from Canada down 44 points, France 33 points, and the UK 31 points. Overseas buyers are deliberately avoiding US products, the firm said.