蘑菇AV

Google and Meta landed slightly below expectations in Q3, allowing a collection of hungry competitors to inch ahead. But overall, the ad industry remains healthy. Sports events drove streaming and CTV to record gains, and retail media continues to be the sector鈥檚 fastest-growing ad channel.

Click below to view our full forecast for US pet product retail ecommerce sales.

Growth rates in retail media ad spending are slowing YoY. The channel鈥檚 contribution to total digital ad spending continues to rise, however, highlighting the increasing influence of retail media on holistic advertising strategies.

Retail media networks (RMNs) are eyeing the open web as an opportunity for scaled growth, but successfully integrating retailer data off-platform won鈥檛 happen overnight.

Trump鈥檚 鈥淟iberation Day鈥� tariffs landed harder than expected. Uncertainty remains, given the pause on reciprocal tariffs for countries willing to negotiate with the US鈥攁long with an escalating trade war with China. Which markets will take the greatest hits? And how might our US forecasts change?

Retailers and in-store retail media inventory suppliers can use this to appeal to marketers angling to connect with alcohol-purchasing consumers. Related 蘑菇AV reports:. Infopack: Alcohol 2025 (蘑菇AV subscription required). US CPG Industry Ad Spending 2024 (蘑菇AV subscription required). Methodology: Data is from the April 2025 ThinkNow Research "Clicks vs.

Retail media search ad spending propelled retail media ad spending to its current size. Now, more retail media networks are closing in on search feature parity, and advertisers are looking for ways to approach the critical channel.