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And AI audio ads present a better use case than AI video ads, some of which have been harshly criticized. Other AI features like audio transcriptions and multilingual translation features can grow audio ads across multiple markets, provided these features are deployed with safety guardrails.

Design and test the performance of ad formats tailored to immersive environments such as 3D product placements, 360-degree video ads, and interactive branded overlays. Implement AR/VR analytics and metrics. Develop a measurement framework to track and analyze user engagement, behavior, and conversion rates within immersive experiences, allowing for data-driven optimization and ROI assessment.

Netflix's NFL debut sets records: Despite technical hiccups, Christmas Day games drew over 24 million viewers each, boosting the platform鈥檚 sports ambitions.

Beyond the chart: Days of monster growth like last year鈥檚 133.0% for TikTok are behind us, but video ads are still a strong market for all three companies. Meta鈥檚 total US video ad revenues will pass $25 billion this year, a growth of 13.6% over last year. YouTube鈥檚 video ad revenues will approach $7 billion, growing 6.4%. TikTok鈥檚 revenues will cross the $5 billion mark, a 20.2% increase.

This requires Tuckernuck to approach the season with a full-funnel approach, combining top-funnel tactics (high-quality creative and video ads) with lower-funnel tactics (engaging CTAs like 鈥渃omplete the look鈥�).

The Hollywood strike is a chance to explore cheaper ad formats: With new content spending plummeting, streamers are sweetening the deal to keep advertisers on board.

And despite similar headwinds, HyphaMetrics is partnering with Samba TV to launch a cross-media panel after collaborative efforts between the Association of National Advertisers and the Video Advertising Bureau petered out. The market favors audience data despite privacy implications. Many buyers approach CTV as they approach digital advertising: audience first.

On today's podcast episode, we discuss why Omnicom and IPG are merging, and who will be most impacted as a result. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Daniel Konstantinovic.

Social media and video advertising have driven display to a higher level than what was possible with first-generation banner ads. Video display ad spending will grow 14.5% this year, slightly higher than overall growth in the display category. Search鈥檚 strengths continue to be its predictable ROI and performance-based expenditures.

So something that happened in this past quarter was that Spotify launched a supply side platform for buying video ad space and it has a major ad industry partner in The Trade Desk, which runs one of the leading demand side or buy side platforms.

A few years ago鈥攁round the time of Meta鈥檚 launch of Reels鈥攊t seemed plausible that short-form video could drive social video into the major source of video ad spending in the US. But after six years of torrid growth in social video ad spending, it will drop to 15.7% YoY in 2025, then to 13.8% in 2026.

Social media and streaming apps drive rapid growth in video ads. Should you be using TikTok for B2B marketing? Extending OOH campaign reach through social media traffic.

Adjust programmatic video and non-video ad budgets. More like this:. Amazon鈥檚 bid for a bigger piece of the CTV ad revenue pie involves leaning on developers. A guide to vertical video ads on TikTok, Instagram Reels, YouTube Shorts, and Snap Spotlight. YouTube CTV spending jumped 31% last quarter, outpacing streamers. Gen Zers are in charge on social media.

And with the holidays quickly approaching, there鈥檚 no time to lose on writing video ad scripts, filming or animating videos, and getting them edited and scheduled on the most appropriate platforms.

What began as a low-funnel, in-store program now includes mid- and upper-funnel approaches, including a partnership with Pinterest to promote the program via video ads. 鈥淲e created a 360-degree approach,鈥� said Drzewicki.

But as its video ad business matures, Amazon is likely to create pathways that help advertisers move from video to its other core advertising products.

B2B video advertising overall will grow 14.1% this year to $1.74 billion, representing 9.5% of B2B digital ad spending. Read the full report, US B2B Digital Ad Spending Forecast 2024.