Ä¢¹½AV

Social media and streaming apps drive rapid growth in video ads. Should you be using TikTok for B2B marketing? Extending OOH campaign reach through social media traffic.

Best Buy, in partnership with media agency PMG, ran a geotargeted campaign in select stores, leveraging TV screens to run video ads promoting a collection of holiday pajamas sold by a nearby apparel retailer. Albertsons, as part of a pilot test for its non-endemic program in partnership with Rokt, ran ads on customers’ online checkout page featuring a free month of Hulu.

Adjust programmatic video and non-video ad budgets. More like this:. Amazon’s bid for a bigger piece of the CTV ad revenue pie involves leaning on developers. A guide to vertical video ads on TikTok, Instagram Reels, YouTube Shorts, and Snap Spotlight. YouTube CTV spending jumped 31% last quarter, outpacing streamers. Gen Zers are in charge on social media.

Mexico is Latin America's second-largest ad market by total spending but has the highest digital ad penetration in the region. Here, we explore the country's consumer behaviors and opportunities for advertisers.​

Bandwidth-hungry digital video advertising has followed that trend, which equals greater emissions. Streaming is better for the environment than standard online video delivery. Although streaming video accounts for higher emissions than standard (static) display, it is at least more efficient than regular in-banner video, whereby an entire video ad is loaded to a site/platform.

A vast majority (88%) of US marketers are investing in on-site retail media display, banner, and video ads, according to January 2024 data from the Association of National Advertisers. Another 83% of US marketers say they’re investing in on-site search ads.

Nielsen and Paramount bury the hatchet: Measurement renewal deal offers a glimpse into the state of Nielsen competitors.

Video ads have long dominated the region’s broader digital advertising ecosystem, but retail media is its next frontier. The introduction of new video ad formats, like ad-supported streaming, will help diversify advertisers’ retail media mix and capitalize on consumers’ heavy consumption of video content.

CPM growth is particularly high on TikTok, despite slowing user growth, as advertisers continue to invest in video advertising on social media. We forecast Meta’s Q1 2025 CPM will be $12.53, just above YouTube’s projected CPM of $12.44. TikTok and Snapchat will have lower CPMs, at $7.03 and $4.19, respectively. 4. Media and publishing outperforms other industries on TikTok.

The price of its Mississippi data centers jumped 60% as infrastructure expenses rise for AI and cloud computing—costs that may trickle down to businesses and consumers.

With cable in decline, Comcast bets on hybrid strategy: Peacock revenue grows, but subscriber slowdown raises questions ahead of its NBA media rights rollout.

The news: TikTok has officially launched Symphony Creative Studio, an AI-powered tool that helps advertisers create high-quality video ads in just minutes. The tool is now available globally to TikTok for Business users, following an initial testing period.

The news: Innovid, an independent advertising and measurement platform focused on connected TV (CTV) and digital video advertising, will be acquired by Mediaocean for $3.15 per share, valuing the company at $500 million.

GVP is the same program that ad industry watchdog Adalytics highlighted in a report last summer, claiming 80% of video ads were misplaced. Notably, the brands in Adweek’s story did not discover their ad waste through Google’s tools. Instead, they relied on third-party services provided by Jounce and DeepSee.io.