And as VR gaming progresses, developers may also take advantage of the IAB guidelines to inject advertisements. Gamers prefer relevant and realistic ads. As advertising expands beyond mobile platforms, brands and game developers will need to respect gamer preferences for relevant and immersive experiences. Placing ads in a hardcore gaming context will be tricky.
A majority (60%) of US consumers would be willing to answer surveys or take polls to earn rewards from brands, according to an October 2023 Ebbo survey, and more than a third are amenable to playing games or providing ratings or reviews.