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This report compares our 2024 US ad spending and time spent with media forecasts. It identifies incongruities between how marketers are spending ad dollars and where consumers are spending their time.

The news: JP Morgan Chase updated its Sapphire Reserve credit cards with enhanced travel and dining rewards and a hefty $795 annual fee, per a press release. Our take: Winnowing down their elite cardholder population will need to be done with a scalpel instead of a cleaver鈥擟hase and Amex are trying to increase their yearly fees slightly out of range for an upwardly-mobile middle class, with reward points geared toward priorities of the comfortably wealthy.

The OTT platform鈥檚 premium content releases, including 鈥淭he Knockout,鈥� 鈥淒estined,鈥� and 鈥淢ysterious Lotus Casebook,鈥� have been well received and helped attract new viewers to the Baidu-affiliated video-on-demand service. Content delays have hurt Tencent Video. We forecast viewers of the service to decrease by 1.0% in 2023.

FAST trend grows globally: New channels from Free Live Sports, CBC, and Pluto TV showcase demand for free, ad-supported streaming options.

Disney+ begins its password-sharing crackdown: The change will give a lengthy boost to ad-supported subscribers, heating up the streaming race.

Netflix and Amazon Prime Video are the biggest video-on-demand (VOD) platforms in the UK in terms of user numbers. However, the BBC鈥檚 iPlayer service is adding users at a much faster rate, and it鈥檒l be about a million users behind Prime Video by 2027. ITV鈥檚 on-demand service continues to thrive following its relaunch late last year.

ESPN鈥檚 new platform marks a bold digital pivot: Meanwhile, Fox is launching Fox One to stay competitive in the streaming era.

Among major streaming services, Netflix鈥檚 time spent share exceeds ad revenues the most, indicating it has the most room to expand.

"Media saturation is here," said our analyst Ethan Cramer-Flood in a new episode of "Behind the Numbers," describing a fundamental shift in how Americans consume content. "We have always been able to count on Americans spending an ever-increasing amount of their day with media鈥� We're basically saying that this is now coming to an end."

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The new TV looks like YouTube: Forget old-school programming鈥擸ouTube鈥檚 Shorts, podcasts, and second-screen features are reshaping television into an interactive, on-demand experience powered by creators.

New pre-home- screen video ads are sparking backlash as Roku鈥檚 monetization push clashes with users鈥� expectations for a paid device experience.