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QVC and HSN鈥檚 parent company makes a play for younger consumers: Qurate鈥檚 new Sune mobile app features a personalized video feed to drive product discovery.

Attitudes have shifted as ads have become more common on platforms like Amazon Prime Video and Netflix. 74.8% of US OTT video service users will watch ad-supported video-on-demand (AVOD) in 2025, per our October 2024 forecast. That鈥檚 up from 47.3% in 2020.

In display ad spending, retail is the only industry set to spend less than 60% of its display budget on video this year. The flip side of this underindexing on video is that retailers are more likely to spend display budgets on banners and clickable product advertising. Retail video ad spending growth will stop outpacing the industry average next year.

Jake Paul boxing match had widespread technical failures, with viewers reporting persistent buffering, poor video quality, and audio issues. The platform has remained silent about these problems, even as #NetflixCrash and #Unwatchable dominated social media during the Friday event.

OTT video viewing is about to get a boost in the UK, as traditional TV viewing gets a broadband delivery option next year.

Amazon鈥檚 expansion beyond traditional product listings into streaming ads via Prime Video creates new advertising inventory that bridges entertainment and ecommerce. Expanding its video offerings allows the company to incorporate top-of-funnel brand awareness that competitors struggle to match.

But Prime still offers more comprehensive media features than Walmart+, including video streaming, music, and podcasts. Walmart+ has traction with younger audiences. Twenty-three percent of respondents ages 18 to 34 had access to a Walmart+ membership, according to a February 2023 survey conducted by Bizrate Insights and Insider Intelligence. That鈥檚 a much higher figure than for other age groups.

There will be over 100 million social buyers in the US in 2024, according to our forecast. TikTok Shop, which launched in the US in September 2023, will be the single largest contributor to buyer and sales growth this year.

The subscription service model is growing in popularity across the payments industry as it provides payment transparency for consumers and a steady stream of revenues for providers

Mass affluent consumers are a $177.2 trillion global market that banks have struggled to serve. Now emerging technologies are finally enabling them to capture this lucrative demographic.

Max adds 7.2 million global subscribers in Q3: International expansion and ad revenue gains boost WBD鈥檚 position in the streaming race.

Paramount is doubling down on innovations like shoppable TV, expanding its partnership with Shopsense to bring seamless, impulse-driven shopping experiences to more content following a successful pilot with the MTV VMAs. Our take: With two consecutive quarters of streaming profitability, Paramount+ is holding its own as the fourth-largest global SVOD service.

The pivot to streaming won鈥檛 include everyone: Millions of consumers will remain without streaming in coming years. Here鈥檚 how brands can reach them.

鈥楽tar Wars鈥� is coming back for another trilogy: Disney is likely to spend heavily, and a pipeline to streaming could bolster Disney+ revenues.

This has the potential to become a truly innovative form of advertising鈥攃ombining first-party retailer data with premium video and seamless ecommerce integration. Fast-moving consumer goods (FMCG) brands have the most to gain through shoppable media formats on CTV.

Video is the most commonly noticed type of affiliate marketing. Two-thirds of US consumers have noticed affiliate video content. Affiliates have long struggled to prioritize video content.

For 18- to 34-year-olds, TikTok is second only to Instagram for social shopping鈥攁nd it drives a higher frequency of purchasing among Gen Z. Social networks are investing in shopping technology that appeals to Gen Z and young millennials, such as video commerce, AR, and visual search鈥攁nd they鈥檙e pushing toward in-app checkout. Influencers are driving clicks and conversions.