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It鈥檚 also integrating Gemini AI into Android XR, with voice interactions as the key way to interact with apps and services. Google and Samsung will need to rely on third-party apps and content providers to build compelling experiences, a challenge considering XR鈥檚 lackluster past.

CES 2023 highlighted five big technology trends that will influence the way we communicate with each other and with businesses.

GenAI could generate between $200 billion and $340 billion (9% to 15% of banks鈥� operating profits) in value annually through greater productivity, per a 2023 McKinsey & Company report. But its potentially disruptive force won鈥檛 take hold in 2024.

I don't think that there is one winner in the AI race or one winner in a particular area like voice assistance, yet we can be sure that Apple is working on a Siri upgrade, a journey of upgrade. The other thing to note about this is that running GPT-4 oh in voice mode, you can be sure it entails massive computing costs.

Multimodal AI that processes data inputs from varied sources (including text, voice, images, video, and sensors) and integrate human feedback will be used to develop more accurate and comprehensive systems than single-input models such as the text-based large language models.

While many adults are still leery about AI, for young people it鈥檚 simply part of their everyday lives. The tech is instinctive to the younger generations, but they need education and guidance. Plus, kids might be more tuned in to AI鈥檚 risks than their older counterparts, and nicer when using it. Here鈥檚 what you need to know about the generation growing up powered by AI.

So using your voice to as you are driving along, I'm heading somewhere, can you also grab me tickets to the thing? There was one concept video showing a car's AI assistant telling the driver, "There's no parking nearby, unload here, and I'll park the car." Again like that much further down the road.

and 鈥淚s their tone of voice really aligned with the DNA of the brand?鈥�. Bogliari added that while some creators look great on paper, 鈥渘otes from an internal database鈥� can offer brands crucial information before making a deal鈥攍ike whether they typically have a delayed response time or have previously ghosted a brand after signing an agreement. Fostering platform competition.

While social commerce is on the rise in the US, livestream commerce has yet to take off. In addition, advances in technology (like ChatGPT) may help jumpstart voice commerce adoption. Here鈥檚 what marketers need to know to take advantage of the increase in physical and digital shopping channels.

This year, both the number of smartphone QR scanners and the number of augmented reality (AR) users will grow in the US, reaching 94.1 million and 97.1 million, respectively, according to our 鈥淢obile Trends to Watch for 2023鈥� report. Growth is expected to continue through 2025.

Integrated AI services across devices could supercharge iPhone sales and subscriptions.

Search party: Walmart kicked things off at the Consumer Electronics Show, unveiling its generative AI search tool that allows shoppers to search by specific use cases, like 鈥渇ootball watch party,鈥� instead of searching for each individual item.

Meanwhile, emerging players like Sharge are pushing AI integration forward: Its Loomos glasses feature ChatGPT-4o along with a 40-hour battery life and voice activation, which helped it secure $1.5 million in Kickstarter funding in just five days. Smart glasses could become a powerful commerce platform.

鈥淚t gives brands an authentic voice right where people are already engaging, and creators get a monetizable moment that doesn鈥檛 require a whole production,鈥� she said. Testimonials could also bring new marketers into the creator space, said influencer marketing consultant Lindsey Gamble, who used luxury brands as an example.

Google said about 7% of all searches worldwide鈥攐r over 1 billion per day鈥攁re related to healthcare. Younger consumers, in particular, are bringing the information they gather online to the doctor鈥檚 office.

I'll just revert to the normal search."

In today鈥檚 podcast episode, we dive into how Apple Intelligence will move the AI usage needle and discuss which companies are poised to shape the future of artificial intelligence. "In Other News", we cover Bank of America鈥檚 recent outage and the risks associated with digital banking. Join host Marcus Johnson and analysts Jacob Bourne and Gadjo Sevilla for the conversation.

Two lawsuits highlight potential risks to banks that use AI-powered chatbots but don鈥檛 update their practices.

Social media AI chatbots provide new surfaces outside of the feed to serve creator content to consumers who have shown interest in a specific topic via a search query. Meta AI, for example, now serves organic and sponsored creator content from Instagram and Facebook, alongside AI-generated search results. AI platforms will want creators and their content.

Like most AI-generated videos, OmniHuman鈥檚 creations seem real at first but reveal their flaws through mismatched voices and subtle inconsistencies. Trendspotting: Chinese AI advances are accelerating after DeepSeek launched the competitive R1 chatbot and the powerful image generator Janus Pro.

Why advertisers need to keep up with consumer changes in streaming, social search, and gaming. Retail media will make up one-fifth of worldwide digital ad spend this year. Guide to retail media: Rapid growth, expanding formats, and emerging opportunities.

Banks recognize the benefits and risks of AI. Planning for regulation, investing now, and educating staff are all key to embracing the tech.

Amazon鈥檚 Prime model is under scrutiny: The retail giant faces a FTC lawsuit that could threaten its positioning as the 鈥楨arth's most customer-centric company.鈥�

OpenAI's rumored search engine became a reality with its launch of SearchGPT this month. While it joins other AI search platforms like Perplexity and Arc Search, the scale of ChatGPT raises the question: Could this be the Google killer? It has a long way to go. Google has more than 90% of search engine users, according to June 2023 data from Similarweb.

Dynamic Yield by Mastercard has launched a plug-and-play, genAI-based chatbot for retailers called Shopping Muse, which can help consumers search for products using conversational language, with personalized recommendations based on individual preferences.