Ä¢¹½AV

Generative AI is making the MFA problem worse: Some brands report as much as 40% of their ad spend going to MFA sites, per Adweek.

US social media ad spending will ride the momentum platforms built in H2 2023 thanks to AI, social video advertising growth, and a fixation on bottom-funnel outcomes.

US ad spend on financial media networks (FMNs) will more than double in 2025 and again in 2026. But with just $710 million projected in US ad spend in 2025, per June 2024 Ä¢¹½AV forecast, FMN ad spend will be 18 times smaller than retail media network (RMN) ad spend.

Over 80% of ad spending in the US for technology and electronics (87.1%), retail (82.9%), and consumer packaged goods (80.2%) is directed toward digital media, according to Ä¢¹½AV’s August 2024 forecast.

Nextdoor q3 earnings highlight growth in ad revenues and active users: "Next" initiative drives platform evolution with focus on in-community connections.

US travel media network (TMN) ad spend will reach $2.13 billion this year and increase to $2.96 billion in 2026, per our September 2024 forecast.

Research firm MoffettNathanson originally forecast that US ad spend would grow 5.8% in 2025. But after President Donald Trump began rolling out tariffs, the firm cautioned that ad spending could decline by that same amount, according to The Wall Street Journal. MoffettNathanson also estimated that linear TV ad spending could decline by as much as 23% this year.

Podcast ad spending will exceed $3 billion in 2027. Thanks to steady gains in listenership, engagement, and ad loads, podcasting continues to expand its share of digital audio services ad spending overall. In 2025, podcasts will represent more than one-third (33.8%) of digital audio services ad spending, per our forecast—up from 18.2% in 2020.

Only programmatic advertisers in China spend more than 1 in 10 ad dollars on the open exchange. Programmatic direct owes its dominance to retail media, CTV, and social networks—hence Canada’s skew toward the transaction method. Most real-time bidding transactions take place in private marketplaces (PMPs).

Healthcare and pharma ad spending will eclipse $30B this year: Even as advertisers spend more on digital channels, traditional media will remain a big focus for healthcare and pharma due to the older demographics they target.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues of major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device

Forty percent state they are increasing ad spend for CTV/OTT channels because ads can reach these audiences, with another 38% appreciating the channel’s ability for precision audience targeting. Thirty-five percent claim CTV/OTT advertising helps them capture declining audiences from traditional TV.

Zooming out: While social network ad spend is growing, that growth is slowing, per our forecast—and there are a few factors behind this trend. User trust in social platforms is declining consistently. Consumers don’t trust that these platforms prioritize their mental health or keep their personal data secure. And brands are losing confidence in social platforms that have traditionally driven revenues.

We currently track programmatic CTV advertising spend only for the UK. Given the country’s digital advertising maturity, the space is becoming increasingly predominant in the programmatic field. Mobile remains dominant, but CTV has overtaken desktop’s share. The original strength in programmatic video predates any significant CTV influence.