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But consumers may be hesitant to spend in the current economic climate, especially in the US and UK. That鈥檚 why product quality is so important, according to Mills. 鈥淧eople do choose to spend more for something that they know has got good materials or good ingredients, whether that鈥檚 apparel or food and beverage.鈥�. Last call: No-alcohol options are becoming part of the overall beverage market.

So I think it is happening, but it's just the format and environment it's best suited for at present is not really what Amazon had imagined.

They have competitors like Amazon and Google that can keep music subscription prices really low and they don't really mind if it takes a financial loss.

Well, I think there's an obvious opportunity for competitors and I don't think that it's necessarily that the opportunity is only for e-commerce competitors like Amazon.

Carina, what does this trend look like in the UK? Is it similar? Carina Perkins:. Yes, we're seeing a similar trend in the UK.

Amazon: In 2023, we called Amazon 鈥渢he king of retail media,鈥� and it鈥檚 certainly holding onto that crown. Amazon鈥檚 US retail media ad revenues hit $33.64 billion in 2023. This year they鈥檒l increase 24.7% to $41.95 billion, per our March 2024 forecast.

So I'm going to talk about Amazon's Inspire Feed, which is a very TikTok-like feed accessible only in the Amazon app. And it presents, right now it's mainly videos from creators, influencers who are getting affiliate commissions from Amazon. When people buy the products featured in their videos, Amazon says it's also open to brands and even customers.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why livestream shopping hasn't caught on in the US and the UK the same way it has in China, what TikTok is doing to make the US鈥檚 launch more successful than the UK's, and what shoppers are looking for from a livestream. Then for "Pop-Up Rankings," we rank the top four brands that have done livestream shopping well. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins.

Amazon has Prime video and Amazon Music. Walmart has Paramount Plus, so I don't really see that they're going to stack up to be honest. Marcus Johnson:. Okay. Evelyn. Evelyn Mitchell-Wolf:. Yeah, I pretty much think the same thing.

The New England Journal of Medicine. VillageMD. Walgreens. Walmart Health.

鈥淚 think there鈥檚 a big entertainment factor to livestreaming in China that the UK and the US haven鈥檛 quite got[ten] right yet,鈥� said our analyst Carina Perkins. 鈥淗osting livestream shopping is quite a different skill from the more sort of traditional influencer content that we鈥檝e seen thus far.鈥�. Some brands have figured out this entertainment factor.

Southeast Asia will be its top priority, followed by the UK and US. But there are serious regulatory hurdles to clear in the US, preventing TikTok from successfully creating a payments infrastructure there in 2024. X won鈥檛 become a super app in 2024.

On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 video trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss why Amazon will begin its ascension to become the second-most important company in streaming advertising, how more creators and brands will embrace AI to create videos, and what to expect from streaming platform consolidation. Tune in to the discussion with our director of Briefings Jeremy Goldman and analysts Ross Benes and Daniel Konstantinovic.

So taking the UK as an example, London is the epicenter of most agency brand, any kind of marketer activity. London accounts for a little over 10% of the population. There are big cities around the rest of the UK, but London's the only megacity in the UK. Meanwhile, over a fifth of the UK population lives in rural areas.

Amazon has also done a very good job of licensing, especially World International Soccer in certain geographies where they're getting a lot of value out of that.

Younger generations are behind the demand for foreign content in the UK. YouGov reported that 18- to 24-year-olds stream or download foreign content more than their elders, with a notable jump from 12% in February 2020 to 22% in February 2023.

They say Netflix and Amazon, almost certainly, probably some combination of Disney and Hulu. Obviously they're not including YouTube in this grouping. So Netflix, Amazon, Disney, and Hulu. And then Apple remaining a niche participant but appears to be feeling its way into a long-term, albeit money losing presence, which it can afford to do.

Amazon has been slow to jump into genAI search. Amazon is the No. 2 search engine in the US, but its moves to date have been relatively unambitious. Given the centrality of genAI not only in product search but also in voice assistant Alexa, Amazon will undoubtedly tap its AI technology to revamp search more completely. And the company is reportedly rushing to catch up.

On today's special podcast episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We keep a running score and will crown a winning team at the end of the year. Today, we cover the future of AI devices, shopping Amazon from your social feed, what happens now that the Hollywood strikes are over, and how Amazon is expanding. Tune in to the discussion with this month's contestants: our vice president of Briefings Stephanie Taglianetti and analysts Evelyn Mitchell-Wolf and Carina Perkins.

Gen Z steals the limelight in the UK when it comes to digital habits. But millennials are even more digital, and Gen X sweetens its own 鈥渄igitalness鈥� with financial clout.

In the UK, it鈥檚 1:16. Mobile data pricing in Canada, the most expensive in the world according to Rewheel, inhibits freer usage of social apps, especially those heavy with video. Limited growth rates in social time spent in the years to come suggest it鈥檚 reaching a saturation point. Social media growth in whole may be limited by a leveling off by Twitter and Meta.

"Amazon has rolled out a series of AI tools to improve the online apparel shopping experience as it works to turn itself into a fashion destination whilst cutting down on returns," writes our retail analyst, Rachel Wolff. "These tools from Amazon include, one, an algorithm offering personalized real-time size suggestions.

And that's just searching for things in general when people are shopping looking for things, they're starting on Amazon, which we've known for a while, but it's getting even worse for Google. If you look at this chart, it shows when it comes to shopping, most 56% start on Amazon. That's 14 points more than search engines coin to Jungle Scout search engines at 42%, they're down from 49% two years ago.

My question there is how can they compete with competition or are they seeing competition from cheap Chinese goods that are listed on Temu, SHEIN, and Amazon? Sky Canaves:. So I think they have the brand advantage. So Amazon has brands, but Temu and SHEIN really, it's basically commodified goods.