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Marketplaces will continue to expand their share of US retail ecommerce as new players with roots in China vie for prominence.

The new policy introduces a demand shock for international markets—particularly the EU and emerging Asia-Pacific markets like China, Vietnam, Indonesia, and Thailand, while Latam appears less exposed to reciprocal penalties. Inflationary pressures are expected to hit the US especially hard, squeezing real incomes and weighing on consumer spending.

Even without China, Asia-Pacific provides the bulk of YouTube’s viewership. Roughly 60% of the world’s population resides in Asia-Pacific, so even with China inaccessible, YouTube still gets nearly 42% of its audience from the region. YouTube’s penetration is highest in North America, however, where 80.1% of internet users will be viewers in 2025.

Inside Reddit’s international push: Multilingual tools boost engagement as markets like India and Brazil emerge as key growth drivers for 2025.

India’s government considers new subsidies, reduced tariffs to boost local production: The measures will make the country more attractive to manufacturers looking for China alternatives.

Apps downloaded via Reddit links routinely see higher user retention rates across regions, and users driven to apps from Reddit ads have a 12% higher retention rate overall than the market average. 30-day retention rates are 49% higher than other platforms in North America, 97% higher in Asia-Pacific, and 7% higher in Europe, the Middle East, and Africa.

Asia-Pacific is the most coveted region worldwide for its digital video streaming growth. And the OTT video segment has been gaining steam as audiences increasingly crave high-quality content. However, players have had to stay innovative as they cope with an array of business challenges that comes along with this diverse region.