蘑菇AV

This deck provides critical data to help retailers benchmark their own ecommerce sales against the wider market.

This deck provides critical data to help retailers benchmark their own retail sales against the wider market.

Most CEOs expect a recession and inflation: US consumers face significant uncertainty ahead, prompting them to pull back and focus spending on essentials.

Unpacking Q3: Gap鈥檚 ability to navigate uneven demand in the apparel category is a testament to the strength of its turnaround plan under Dickson.

With its latest global campaign, Puma aims to engage a new generation of consumers by tapping into the emotional and social aspects of athletics.

50% of US adults are likely to cut back on spending at fast food restaurants if tariffs lead to higher prices, according to a February 2025 CivicScience survey.

That鈥檚 a sign that marketers should diversify their ad budgets now rather than waiting for the shoe to drop. This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

Tapestry dismisses impact of tariffs on FY performance as 鈥渋mmaterial鈥�: The Coach parent projected healthy growth as more Gen Zers and millennials pay full price for its bags.

My what shoes should I buy strategy, which probably isn't great for a fashion brand or a sports brand, is I ask the nurses I know what they're wearing because the nurses always have the most comfortable, most durable shoes. Zak Stambor (08:01):. Get your shoes back on store shelves as well.

On today鈥檚 podcast episode, we discuss how department stores are getting on, how they鈥檙e evolving, and what the contemporary department store needs to do to stick around. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President of Content Suzy Davidkhanian and Senior Analyst Carina Perkins.

Australia鈥檚 digital landscape is evolving fast, driven by shifting consumer behaviors, increasing ecommerce adoption, and changing media habits. Recent data reveals trends shaping digital spending, retail sales, and more.

Brands keep quiet on sustainability this Earth Month: Green initiatives among retailers are few and far between due to anti-ESG campaigns and tariff concerns.

The United Arab Emirates (UAE) is a fast-growing and lucrative ecommerce market. To tap into growth in the country, retailers and brands need to understand what motivates consumers.

Shein still dominates fast fashion in Western Europe. In 2023, the company reached online net sales of $8.8 billion, according to ECDB data, ahead of H&M ($4.1 billion) and Zara ($2.9 billion). Shein and Temu accounted for all the growth in fast-fashion mobile app downloads in 2023, per Sensor Tower. It has faced a backlash over its environmental and social credentials.

Walmart and Target are offering deep discounts on tech, toys, apparel, and beauty and other categories. Best Buy鈥檚 25 Days of Deals feature a new deal every day of December until Christmas Eve, while the retailer鈥檚 last-minute savings event features deals on brands like Samsung, LG, Bose, and LEGO.

Dick鈥檚 Sporting Goods had its best holiday quarter on record: While Q4 comparable sales soared past expectations, the retailer is tempering its outlook due to geopolitical and macroeconomic uncertainty.

Creator Digi Fairy pointed to the rise of run clubs, noting 鈥渄igital platforms will increasingly mediate community connections,鈥� while fashion creator Albert Ayal expects a 鈥渞enewed interest in in-store shopping experiences that reflect brand identities鈥� in 2025. Creators themselves are increasingly attending and hosting in-person events as they work to build their brands outside of social media.

Discounts peaked in several categories, including electronics (30.1% off listed price), toys (26.1%), apparel (23.2%), and televisions (21.8%), per Adobe. Buy now, pay later (BNPL) use hit a new high. Online shoppers stretched their budgets via BNPL, spending $991.2 million via the alternative payment method鈥攁 5.5% gain YoY. Our take: Consumers are finding ways to spend big during the holiday season.

Gap Inc expects its brands to be 鈥渢he winners in any challenging market鈥�: The retailer is confident its focus on product innovation, newness, and social buzz will insulate it from economic pressures.

Apparel, footwear, and accessories will see stronger growth than other discretionary categories. While it is already Amazon鈥檚 second-largest product category, apparel, footwear, and accessories will become a slightly bigger piece of the pie this year and next.

Fashion-focused online resale platforms are set to outpace total resale growth. Apparel is one of the most frequently purchased secondhand categories. Although it makes up less than a quarter of total dollars spent in resale, apparel is one of the most frequently purchased categories, according to a June 2023 survey from OfferUp.