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Our take: ShopMy has primarily focused on beauty, fashion, and skincare marketing but sees significant growth opportunities in adjacent categories like wellness, maternity, and food and beverage. The platform also aims to expand its advertiser base internationally. Go further: Read our Influencer Marketing Agency Ecosystem 2024 report.

For instance, they could ask for outdoor enthusiasts to launch new trail running shoes. GenAI can also help define richer and more numerous personas to help with targeting strategy. With more details on each cluster, advertisers can build messages that will resonate with the clusters and identify channels to reach them. How easy is it to implement?

Primark owner AB Foods lowered its sales outlook for the fast-fashion retailer after a challenging holiday quarter in which it lost market share. Pepco is exploring strategic options for UK discounter Poundland, including a potential sale, after like-for-like sales at the retailer fell 7.3% YoY during the Christmas quarter.

A multiplatform collaboration with Paige DeSorbo鈥攁 fashion influencer and TV personality鈥攍ifted sales and boosted relevance across retail, digital, and connected TV (CTV). Metricool focuses on deep brand-creator alignment. A long-term partnership with YouTuber Robert Benjamin drives an average of 1,300 monthly site visits and up to 650 sign-ups. Structure and ownership are key to scaling programs.

Why it matters: Several brands have bet on India as the next major fashion destination, driven by its growing affluent population and a strategy to reduce reliance on China. One in 5 fashion executives called India a focus market for 2025, per鈥嬧�� a survey by BoF and McKinsey.

Nordstrom added beauty kiosks focused on young adults to its teen apparel departments and a 鈥淵outh Adult Beauty鈥� category on its website late last year. The market opportunity: Despite some initial misgivings about whether kids under 10 should use anti-aging products, slowing beauty growth and fierce competition for spending have pushed brands and retailers to embrace Gen Alpha consumers.

Unlike rival Nike, which has leaned heavily on discounts to clear inventory, adidas鈥� popularity among the fashion crowd has enabled it to maximize full-price sales. The brand鈥檚 Q4 gross margins increased by 5.2 percentage points to 49.8%. Gross margins for the full fiscal year crept up to 50.8%.

Amazon's sales share will continue to grow in key product categories. But food and beverage remains a rare weak spot for the ecommerce giant.

Consumer spending for the 2025 back-to-school shopping season will slow for the second year in a row as growth aligns with full-year retail. Ecommerce and K-12-focused purchases will drive overall spending.

The news: Lululemon is suing Costco for selling dupes. In a lawsuit filed June 25, the athleisure brand accuses the wholesale giant of infringing on its design patents by selling knockoff sweatshirts, jackets, and other activewear. Lululemon seeks an immediate halt to sales of the disputed products and unspecified monetary damages. Our take: For nearly as long as there have been name brands, there have been knockoffs. But the rise of dupe culture on TikTok鈥攃ombined with increasingly cost-conscious consumers looking鈥攊s pushing more shoppers toward cheaper alternatives and more brands to the brink. It's become a growing headache for companies like Est茅e Lauder, which have struggled as buyers opt for low-priced lookalikes. Lululemon鈥檚 lawsuit marks a significant escalation in the brand鈥檚 efforts to protect its designs. If it succeeds, it could set a precedent鈥攁nd signal that the era of unchecked dupes may be nearing a turning point.

The news: Lululemon beat earnings expectations and met revenue forecasts in Q1, but softening demand in its core Americas market cast a shadow over the results. Our take: Even premium brands aren鈥檛 immune to macro pressures. As consumers grow increasingly cost-conscious, discretionary purchases鈥攅specially those with big price tags鈥攁re easy for consumers to postpone. Lululemon鈥檚 challenge now is not just product innovation, but convincing shoppers its value proposition is worth the premium.

Retail ended 2024 on a high note as mobile shopping drove ecommerce sales and stores staged a comeback. Will the 2025 holiday season be as fruitful?

Abercrombie & Fitch opts not to stock up on inventory despite tariff risks: The retailer is staying lean in order to chase trends and maximize full-price sales.

This is the Q2 2025 installment of our "Retail and Ecommerce Sales Benchmarks鈥� series, which helps retailers and brands gauge their sales mix against the market.

This is the Q2 2025 installment of our "Retail and Ecommerce Sales Benchmarks鈥� series, which helps retailers and brands gauge their sales mix against the market.鈥�

This is the Q2 2025 installment of our "Retail and Ecommerce Sales Benchmarks鈥� series, which helps retailers and brands gauge their sales mix against the market.

This is the Q2 2025 installment of our "Retail and Ecommerce Sales Benchmarks鈥� series, which helps retailers and brands gauge their sales mix against the market.鈥�

This is the Q2 2025 installment of our "Retail and Ecommerce Sales Benchmarks鈥� series, which helps retailers and brands gauge their sales mix against the market.

This is the Q2 2025 installment of our "Retail and Ecommerce Sales Benchmarks鈥� series, which helps retailers and brands calibrate their sales mix against the market.

Essential goods categories will run out of steam, leading to a slowdown in ecommerce growth.

While sustainability is a factor in consumers鈥� decision-making, financial constraints and convenience still dictate most purchasing behavior.

Ralph Lauren and Canada Goose defied luxury slowdown in Q1: But tariffs and uncertainty could reverse that momentum.

Last year, food and beauty/apparel saw some of the biggest gains in retail media ad spending in the US, per MediaRadar. Given that the UK is a fast follower of US trends, we can expect something similar for this market. Computing products/consumer electronics and financial services are returning to reality. For these industries, the pandemic bump is over.

Temu鈥檚 US sales fell as much as 32% in the first five days of February, according to Bloomberg Second Measure data reported by Business of Fashion. This coincides with President Donald Trump saying parcels under $800 from China would no longer be exempt from customs duties. Shein鈥檚 US sales fell 16% during the same period.

David鈥檚 Bridal goes upscale: The retailer launched a higher-end boutique called Diamonds & Pearls that offers a more intimate, elevated experience.