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Apple is expected to have its biggest-ever Cannes presence, but its focus will be on getting buy-in for its nascent ad business. Google and Microsoft are going head-to-head in the genAI search race鈥攁nd will be just a 5-minute walk from each other on the Croisette.

By making it cheaper to manufacture smartphones and other electronics鈥攁nd incentivizing microprocessor and lithium-ion cell production鈥擨ndia hopes to establish itself as an important link in the supply chains of companies like Apple and Google.

President Biden urges regulators to move fast on Big Tech reforms: He called for a ban on targeting ads to minors and reforms to the controversial Section 230.

Our take: Voice assistants can be difficult to monetize and haven鈥檛 contributed big returns to brands like Apple, Amazon, and Google, putting Humane on an uphill battle to find its niche. Licensing CosmOS to third parties is a start, but it鈥檒l need to demonstrate how its software could outperform Alexa or Siri.

If several use cases are of interest, it may be beneficial to select a vendor that can cater to all of them to allow for apples-to-apples comparisons as appropriate. Take advantage of industry resources. The IAB Attention Task Force has developed a comprehensive list of request for information (RFI) questions spanning methodology, product capabilities, pricing details, and more.

It further claims Visa instead encourages would-be fintech rivals like Apple and PayPal to become partners by offering incentives to stay out of the market. Visa鈥檚 network processes more than 60% of all US debit transactions, charging more than $7 billion in fees each year, per the complaint. By comparison, Mastercard controls 25% of the debit market, with PIN competitors dividing up the rest.

鈥淢ore forms of attribution and measurement are popping up as advertisers look across different platforms and channels,鈥� he said. 鈥淚t鈥檚 not apples to apples, so that鈥檚 pushing the industry to try and understand the back end of things, which is where incrementality comes into play.鈥�. Multitouch attribution (MTA) or marketing mix modeling (MMM) models help marketers measure incrementality.

Why it matters: Meta lost approximately $10 billion in revenues within nine months after Apple introduced its privacy changes in April 2021. Due to the privacy changes, Meta must rely more on first-party data, such as whether users like, comment, tag, or mention specific brands.

Despite a tightening ad market, the Super Bowl powers on: Fox has sold out spots for Sunday鈥檚 game, with prices stabilizing after last year鈥檚 jump.

Spending data represents gross consumer spend on the Apple App Store and Google Play from paid downloads and in-app purchases, before the app stores take their fee. In-app advertising revenues are excluded. App publishers may occasionally shift an existing app from one category to another; in these cases, that app based on its categorization at the time of this report's writing.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

This rich landscape, which gives advertisers a wealth of opportunities to reach young, engaged viewers, comprises:. subscription video-on-demand (SVOD) services, which include standalone ones like Netflix, those owned by TV network groups, and ones operated by tech firms like Amazon and Apple. free ad-supported streaming TV (FAST) services like Tubi and Pluto TV, which are owned by TV networks (Fox and

Disney and YouTube demonstrate how AI is already disrupting advertising. May ad updates from Google, YouTube, Meta highlight AI, social media, and retail media opportunities. Yesterday鈥檚 Chart of the Day: One fad Apple.

That stability is noteworthy considering Apple introduced its AppTrackingTransparency (ATT) framework in 2021. Although targeting and measurement on iOS have gotten harder, advertisers haven鈥檛 shifted spend out of mobile. Programmatic CTV investment has finally surpassed desktop/laptop.

On today's episode, we discuss why anchoring augmented reality (AR) experiences to exact locations matters, how the smartphone will transform the smart home, why Apple will revise its app commission policies, and more. Tune in to the discussion with our analysts Jessica Lis and Yory Wurmser.

Apple considers pricier iPhones to spur sales: Can an even more premium iPhone help increase sales? Apple seems to think so. Meanwhile, carriers are discounting its latest models in China by $100.

Apple Pay鈥檚 dominance comes despite Apple iOS and Android having roughly identical smartphone OS shares in the US. Section 4: How Can Vendors Help Mobile Wallet Providers Respond? Vendors must help mobile wallet providers increase transactions, add commerce features, and increase acceptance. Increase POS transactions: Streamline checkout by removing manual processes and optimizing customer rewards.

Meanwhile, it鈥檚 partnered with Apple to power Apple Intelligence. While iPhone users won鈥檛 soon be driven to an OpenAI browser (Safari remains Apple鈥檚 default, with Google the default search engine), the visibility will help OpenAI. Closing the Chrome gap.

Apple turned on an SOS service in November that connected iPhones with satellites for the first time.

Apple and Samsung are also potential buyers of Intel, per Tom鈥檚 Guide. Key takeaway: Intel could continue restructuring while focusing on its profitability through AI PC and server hardware design. The company secured $7.86 billion in funding from the CHIPS Act, but this only adds more pressure to return to profitability.

It鈥檚 still early days. There are signs that point to cars becoming a major new media and advertising venue. But both commerce and media are still developing in cars鈥攁nd at the moment, neither is completely ready for native ad formats.

The campaign example I'll mention is this past holiday we worked closely with Apple. Apple launched their series nine watch, it had the double tap feature, it was a new product that was entering the market, and we worked hand in hand with Apple to design a campaign that was full funnel in nature.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.