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One of the great quandaries facing the music industry right now is its relationship with TikTok. The short-form video phenomenon has grown into a potent, if unpredictable, marketing tool for artists and songs, capable of catapulting unknown artists into the spotlight almost overnight.

This article originally appeared in Insider Intelligence鈥檚 Banking Innovation Briefing鈥攁 daily recap of top stories reshaping the banking industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily. Are you a client? Click here to subscribe. Want to learn more about how you can benefit from our expert analysis? Click here.

With the proposed Albertsons Companies merger promising industry-leading scale, brands will take notice. Off-site retail media ad spend growth will more than double on-site. Onsite search has propelled the rise of retail media, but its future is increasingly tied to display, video, and CTV ads outside of ecommerce sites.

This article originally appeared in Insider Intelligence鈥檚 Banking Innovation Briefing鈥攁 daily recap of top stories reshaping the banking industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily. Are you a client? Click here to subscribe. Want to learn more about how you can benefit from our expert analysis? Click here.

Adoption is probably going to take a hit because not only is the industry left without a timeline to fuel that sense of urgency that we talked about, now the market has better justification to wait for Google to refine the Privacy Sandbox based on the feedback that's been surfaced thus far before testing and adopting it.

Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more. Episode Transcript:. Marcus Johnson:. Hey gang, it's Tuesday, February 21st. Danny and listeners, welcome to the Behind the Numbers: an eMarketer Podcast made possible by Tinuiti.

While overall it may not look like a very big jump, we're already seeing quantum leaps in various minor industries. Jacob Bourne:. I 100% agree with Gadjo on that.

On today's episode, we discuss whether Threads can keep up its momentum, if TikTok Music can compete in the music streaming world, how engagement with the Women's World Cup will look, what to make of the Burger King rebrand, whether US consumers actually shop on social media platforms, who invented the first-ever hybrid car, and more. Tune in to the discussion with our analysts Ross Benes, Blake Droesch, and Max Willens.

On today's podcast episode, we discuss how concerned we should be about AI-driven mass unemployment, how ad industry jobs will change, and the ways in which AI will affect a persons workday. "In Other News," we talk about what to make of Apple's AI strategy and the AI measurement problem. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

So I think what we'll probably see as generative AI proliferates more across industries is that there'll be more industries will come up where there's more concerns about potential negative outcomes, and then we'll see intervention around that or proposed intervention.

Like if you have a big real estate company or a car brand in the middle of it, that would be annoying to look at. Marcus Johnson:. Behind the Numbers. Ross Benes:. Yeah, Behind the Numbers was in the middle of the WWE ring. Marcus Johnson:. It's going to be on that. Ross Benes:. I don't think wrestling fans would be super into that, but if it's something that they ...

And then the final few percent is money from selling GPUs for 3D visualization, the automotive sector, drivers cars things like that and crypto mining as well, I think as Gadjo, as you mentioned. But gents, this 80% lock on the market I mean, who else is really in this game? Who are some of the competitors who might start to try and rival Nvidia at some point? Gadjo Sevilla (06:56):.

Non-endemic opportunities exist for restaurants, entertainment, automotive, and telecom.

The minimum threshold is now $150 per order, even if you have a Prime membership, which is pretty far above the industry standard, which is about $35 for their competitors in order to qualify for free delivery. And there's also just been a lot of talk about how Amazon Fresh stores are cold and uninviting and have an overall bad selection that's not conducive to everyday grocery shopping.

On today's episode, we discuss what AI-generated ads will look like, TikTok testing a new AI chatbot called Tako, Formula One finding a new way to advertise on its cars, ESPN offering its channel as a standalone streaming service, what using VR in a car will look like, visualizing the US workforce as 100 people, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, director of forecasting Oscar Orozco, and analyst Max Willens.

Our overall forecasts are a bit different because we also include auto sales and the NRF does not. But tell me more about what these two forecasts are showing. Sky Canaves:.

InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally.

Well, I think when you look at grocery and healthcare, this is a perfect example of two industries that are already super established, and if Amazon wants to carve out a slice of these industries, particularly with grocery within the digital grocery niche, then, yes, it's still an area worth investing for them.

In the two years since our inaugural 鈥淧ower of Amazon鈥� report, Amazon has remained a retail and tech powerhouse鈥攂ut it hasn鈥檛 been immune to economic uncertainty, shifting consumer behaviors, or increased competition. We examine how Amazon鈥檚 19 business divisions have changed and how these new developments might affect your industry.

And I live in a city, so I'm not using a car to do these things. So that stood out to me. (17:47):. And I think Amazon is being transparent about the fact that they are testing and learning within the grocery space, but while they are doing all of this testing and learning, their competitors are solidifying their market share within this category and creating a lot of stickiness.

Our US forecast is based upon the analysis of 7,138 metrics from 192 sources, including estimates from third-party research sources, retail industry sources, government releases covering macro-level economic conditions, and it incorporates retail ecommerce sales data and revenues as reported by major US online retailers.

So remembering back in the days when you were texting and it was auto complete, there still is that technology today. Rob Rubin:. Yeah. Dan Van Dyke:. ChatGPT's basic reasoning engine sits on top of predicting the next word in a sequence of words. And so that optimizes it for things that have to do with grammar and language.

But when you look even at car travel in the US interstates last year for example, it was still lower than in 2019, but it's totally back. I was looking at a survey from TripIt. They found that 90% of Americans have traveled in the last three months and about three quarters plan to fly domestically this summer. It's domestically. It's internationally.

It's on queer representation in the music industry. So year over year, we see queer representation in the music industry increasing. So insert fun confetti here in the video. In 2021, there were 35 solo artists ranked in the top 1,000 who self-identified as LGBTQ+. And so far in 2024, that number has increased to 39.

But I think in the industry, advertised agencies, publishers, we have to find categories board in order for us to understand where viewers are really bouncing back and forth and really speak about the dynamics. But my son honestly thinks YouTube is TV if I asked him what it was.