蘑菇AV

鈥淲henever we're vetting a new technology, we want to slowly scale it to prove its value before we instruct [clients] to buy into it,鈥� Johnston said. Marketers make time for testing. Johnston鈥檚 team leans on the native AI-powered social media features (such as TikTok鈥檚 Creative Assistant to suggest audio and stickers) for smaller clients that are interested in being more nimble.

But don鈥檛 forget what you鈥檙e best known for. At the end of the day, the Barbie brand is nothing without its dolls. With a new universe to promote, Mattel has released a line of Barbie The Movie dolls, featuring dolls, outfits, toy cars, and a replica of the Barbie Dreamhouse from the movie.

and buy it right there in the app.

But unless there's a very hot toy, I'm expecting that more consumers will wait until closer to the holidays to try and score the best deals. Sara Lebow:. How do you know if there's going to be a very hot toy? Who decides what the, "It Toy" is? Sky Canaves:.

But given a set of approved creative elements鈥攊mages, videos, calls to action, and so on鈥擜I could help predict which combination would perform best in real time based on signals available in the bid stream. Optimizing spend to the best performing supply paths. Right now, SPO is primarily broad strokes, with advertisers often eliminating underperforming partners altogether.

Be flexible with ad buys and creative formats so it鈥檚 easier to pivot to a competing video platform quickly. Many advertisers rely on TikTok鈥攑erhaps too much. According to a December 2022 ad buyer survey from Cowen, the percentage of large advertisers using TikTok isn鈥檛 much higher than those using Reels.

They organize themselves into what life stage or life goals do you have and try to build the best suite of products and services to serve that-. Maria Elm (02:37):. Definitely. So instead-. Rob Rubin (02:39):. [inaudible 00:02:39].

Over half (53.5%) of US marketers use MMM, according to a July 2024 survey from 蘑菇AV and Snap Inc. 30.1% of US marketers believe MMM is best at identifying drivers of business value or outcomes, more than web analytics (20.2%), incrementality lift testing (19.9%), and third-party multitouch attribution (11.7%).

I did my best. Let's move on to the second question we've got for you here. We're talking about shopping Amazon from your social feed. So Facebook, Instagram, and Snapchat users are now able to shop and buy select Amazon products directly from their feeds.

Gen Z consumers also plan to buy 70% more gift cards than older generations this holiday season, per Blackhawk Network. The holiday strategy: Gen Zers may be looking for reasons to spend, but they appreciate a good deal. Use small perks like buy one, get one free gift cards or sample freebies to encourage them to treat themselves and their loved ones. 3.

Major draws include its vast selection and 鈥渢ry-before-you-产耻测鈥� options for many fashion products, coupled with speedy shipping and free returns with multiple drop-off options. Prime members are more likely to buy clothing online, with nearly three-quarters (73%) reporting a purchase in our December 2023 Bizrate Insights survey. But Amazon hasn鈥檛 gained a foothold with fashion brands.

On today's podcast episode, we're at Shoptalk 2024 discussing the main takeaways, the best side conversations and booths, and the discussed trends we don't see coming to fruition. Join our analyst Sara Lebow as she hosts chief content officer Zia Daniell Wigder and analyst Jasmine Enberg, who were both at this year's conference.

That鈥檚 because of its best-in-class ad relevance. According to our 鈥淩etail Media Networks Perception Benchmark 2022鈥� report, Amazon ranked No. 1 in ad relevance according to ad buyers. Its second-lowest ranking鈥擭o. 5鈥攚as for ad load (which is generous, considering Amazon has the highest ad load among RMNs). When ads don鈥檛 align with customer intent, it can turn off shoppers and brands alike.

Now, this jello shot data is probably best chased with several grains of salt. I don't know how believable any of it is, but the bar across the street from TD Ameritrade Ball Field is making a killing using this as a marketing gimmick, making all these people compete against each other to buy $5 jello shots. They've sold like a 100,000 jello shots in less than a week. Paul Verna:. Genius. Ross Benes:.

The trend: Marketers at four different financial institutions told The Financial Brand what kinds of media buys they鈥檙e making, where they鈥檙e cutting back spending鈥攐r thinking of cutting back鈥攁nd how they鈥檙e making the most of their marketing budgets.

So my first question for you is, who would you buy? Leda Glyptis:. My first instinct was to say I wouldn't buy anybody but the reality... No, I wouldn't buy anyone. I would partner extensively. Rob Rubin:. Okay. Leda Glyptis:.

So I wonder whether we're going to best alternative in the future it's going to be voice commands. It's going to be being able to say, add to cart, add to wishlist, and then you can scroll over that product in your own time on your phone, on your laptop. Marcus Johnson:.

And I would say for me overall, I still find Google shopping to be the best place to search for products because I can compare prices, I can find the products that might be near me. Amazon search results come up in Google as well. And especially now with the holiday season when there's so many retailers have competing promotions and consumers want to figure out where can they find the best deal.

So I think that there's lots of reasons why the buy side might hope for some more cooperation and standardization there, but whether they're going to get it, I think, is another question. Max Willens:.

It just means brands need to understand what kinds of ads and placements work best. 98% of Gen Z consumers say video is their preferred type of digital marketing content, per Adobe Express survey data cited by Chain Store Age. In addition, Gen Z respondents were the most likely of all generations to think user-generated content was the most authentic and trustworthy.

They're being more selective about what they buy and when they buy it. And I think that's something we see across the market. So I think as the luxury consumer base has expanded so much, the industry is just less insulated from broader economic trends. Sara Lebow:. Yeah. That high-end category is also probably pretty difficult to grow compared to other categories.

Three quarters, 73% of LGBTQ+ respondents said they were more likely to buy from a company that outreaches and advertises to their community, according to CMI. But if you zoom out, same goes for the overall population. Consumers are twice as likely to buy brands that support LGBTQ+ rights according to Edelman. Why?

On today's podcast episode, we discuss what鈥檚 going on with Google鈥檚 digital advertising technology antitrust trial, the Department of Justice鈥檚 (DoJ) case against them, Google鈥檚 best defense, and what happens if the DoJ wins. Tune in to the discussion with host Marcus Johnson, senior director of Briefings Jeremy Goldman, and our analyst Evelyn Mitchell-Wolf.

I have 10 investment points to give out the best of the idea, the more investment points they get. Suzy, let's start with you. What is your best idea for how to improve finding products online? Suzy Davidkhanian:. So the good news is that I did not follow instructions 100% in that. I think before we even start talking about search, we have to talk about filters.

But when you are shopping around or just going online to go on Amazon and see what's for sale, you might buy some household essentials. You might buy some of the stuff that you would buy normally, but it's a few dollars cheaper, so you decide to buy it before you're out of paper towels, for example. Sara Lebow (08:41):.