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On today's podcast episode, we discuss why Omnicom and IPG are merging, and who will be most impacted as a result. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Daniel Konstantinovic.

Building community through digital engagement. True Religion has invested heavily in digital community-building strategies to foster deeper customer relationships.

On today鈥檚 podcast episode, our analyst Bill Fisher asks Principal Forecasting Writer Ethan Cramer-Flood, Senior Forecasting Analyst Zach Goldner, and Senior Forecasting Director Oscar Orozco about the most interesting eMarketer international forecasts of the past year, as well as what we can expect for 2025.

The 2025 鈥淢ark of a Fighter鈥� campaign, launched on March 5, will appear across digital, social, connected TV, audio, radio, and out-of-home. The campaign will have placements in all March games on TBS, CBS, TNT, and TruTV, and the April 7 championship, totaling 67 games. The three spots focus on attracting new customers and reaching the company鈥檚 core Hispanic audience.

Spotify pays 鈥渉undreds of millions鈥� to audio publishers each year, per Axios, and CEO Daniel Ek said that getting returns for its audiobook investments are a top priority. Last month, it launched a revenue-sharing program for video podcasters to grow its video content library and better compete with YouTube.

Key upgrades include five times more notebooks, Audio Overviews, and enhanced customization options鈥攊ncluding notebook style, tone, sharing, and advanced analytics. Game-changing feature: Google says early adopters of NotebookLM have generated more than 350 years鈥� worth of Audio Overviews, and paid users can now join the conversation with AI podcast hosts.

Spotify鈥檚 latest AI push gives independent authors a cost-effective way to create audiobooks, but AI narration鈥檚 emotional gap could turn some listeners away.

CTV has become the primary gateway for popular OTT video streaming services, as well as a conduit for digital audio, gaming, and even accessing linear TV (via digital TV providers, formerly known as vMVPDs). This degree of success will mean limited topline CTV user growth going forward. Click here to view our full forecast for US CTV users. Almost everyone in the US lives in a CTV household.

I don't know if we can determine when the first outdoor poster or slate or whatever was created. 1922 is the first radio ad. 1941, first TV ad for Bulova watches. 1978 was the first email ad, which surprised me a bit because email as we know it didn't really exist until the mid '90s, but this is in old chat forums and it was the first spam ad. 1994 was the first online ad, and 1996 was the first search

Retailers had a whirlwind 2024 that saw consumers seeking value, rising in-store visits, and widespread technological experimentation. To honor individual retailers who stood out, our analysts voted on a number of categories and discussed the winners on a new episode of the "Behind the Numbers: Reimagining Retail" podcast.

Last month, Dollar General launched an in-store audio network, enhancing its in-store and online ad solutions.

On today's podcast episode, we discuss the main challenges around extracting more value from first-party data, what happens when you create standardization, and the importance of measurement as we head into 2025. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Max Willens, and Vice President of Product at LiveRamp Matthew Karasick.