蘑菇AV

While sustainability is a factor in consumers鈥� decision-making, financial constraints and convenience still dictate most purchasing behavior.

On today鈥檚 podcast episode, we discuss the potential of Amazon鈥檚 new Buy for Me feature, which of its new CTV ads will make the biggest impact, and how much tariffs might slow down the online shopping giant. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Rachel Wolff. Listen everywhere and watch on YouTube and Spotify.

51% of global shoppers say the top reason they shop in-store is to experience products firsthand before buying, according to February data from Criteo.

On today鈥檚 podcast episode, we discuss the most likely outcome for the TikTok saga, if LinkedIn is risking its professional identity by pivoting towards being a content platform, Pinterest鈥檚 latest initiative to become the shopping destination, and why Reddit is somewhat of a sleeping giant. Join Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Senior Analyst Minda Smiley. Listen everywhere and watch on YouTube and Spotify.

US President Donald Trump鈥檚 shifting trade policies will have ramifications for US brands that do business with Latin America. This FAQ addresses the most pressing questions for companies as they navigate new tariffs, supply chain disruptions, and the potential rise of new competitors.

In our exclusive survey with ESW, data from shoppers in 18 countries reveals new twists in the path to purchase, the rising momentum of marketplaces, and the resilience of age-old fundamentals.

The digital landscape in Europe is slowing, but opportunities for advertisers, brands, and retailers still exist. Knowing where to look to achieve the best outcomes will be paramount.

Walmart鈥檚 Q1 ad revenues surged 50% year over year: Vizio鈥檚 integration is powering its leap into connected TV and retail media dominance.

With seamless in-app purchases coming, PayPal could turn Perplexity into a trusted, AI-driven checkout hub鈥攅specially for younger, AI-hungry consumers.

On today鈥檚 podcast episode, we discuss where GenAI is being used along the current shopper journey, how agents can help, the most overhyped piece of this, and one thing retailers and brands are paying enough attention to as a result. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Carina Perkins and Principal Analyst Yory Wurmser.

Online returns growth will outpace overall ecommerce growth through 2028, driving retailers to update their strategies and solutions to manage costs.

With AI tools creeping into shopping, Google could borrow Pinterest鈥檚 discovery model to stay relevant in design, DIY, and fashion search.

TikTok brings DMs directly to livestreams: The update is part of TikTok鈥檚 broader livestream push, designed to keep brands and creators around.

A September 2024 CivicScience/蘑菇AV survey reveals consumer hesitancy toward AI tools. But data also pinpoints areas of receptivity, offering brands a blueprint for strategic implementation.

With Google鈥檚 platform and broader affordability, Samsung鈥檚 headset might finally deliver on spatial media鈥檚 promise鈥攁nd give marketers a new playground.

Gen Alpha鈥檚 shopping journey starts and ends on digital, with parents facilitating the way.

In Indonesia, the subregion鈥檚 largest ecommerce market, less than half (47.2%) of the population will be digital buyers in 2027鈥攖he second-lowest among the six countries. Shopee is the dominant ecommerce platform in Indonesia, with roughly 45% market share in 2024, nearly double that of second-place Tokopedia鈥檚 GMV in 2024.

Even as ecommerce alcohol sales rise, physical stores continue to dominate the path to purchase. Nonalcoholic beverages and Dry January are also picking up steam.

71% of consumers worldwide are interested in AI agents that can answer questions for faster customer service, according to December 2024 data from Salesforce.

The news: Walmart rolled out Sparky, its generative AI (genAI) assistant, to all Walmart app users this week鈥攁 preliminary step that puts it closer to achieving its agentic ambitions. Our take: By broadening Sparky鈥檚 capabilities, Walmart is trying to position itself not only as a shopping destination, but also as a place where consumers can go when they need everyday life advice or information鈥攕uch as how to fix a leaky faucet or help with event planning. Whether the retailer succeeds will depend on how well Sparky works, and whether it can convince shoppers to overcome their current skepticism of AI tools.

Amazon breaks its silence on grocery business: CEO Andy Jassy is 鈥渧ery bullish鈥� about retailer鈥檚 prospects as more customers stock up on everyday essentials.