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This sponsored article by AppsFlyer will explore commerce media.

It allows non-financial services companies to issue digital or physical payment cards. Non-financial services companies benefit from accessing cloud-based APIs through a single platform. Modern card issuing platforms are normally cloud-based, making them more cost-effective and scalable for clients.

For example, Affirm expanded its tie-up with Shopify in the UK and Canada, and Klarna partnered with Worldpay, JPMorgan Payments, and Adobe Commerce. Both firms have also partnered with Apple Pay and Google Pay. But individual partnerships are still important if BNPL players want to reach larger merchants like Stitch Fix.

Est茅e Lauder, H&M, and Inditex鈥檚 Zara have also established a foothold on the platform to take advantage of Chinese shoppers鈥� affinity for livestream commerce and to offset slowing growth from China鈥檚 two largest ecommerce retailers, Alibaba and JD.com. Is it working?

Douyin, TikTok's Chinese sibling, is about to become China鈥檚 largest social platform. It's also crashing the country鈥檚 ecommerce party. Already the fourth largest online shopping platform by sales, its market share is rapidly approaching JD.com's.

It is like an online recommendation, directing you to a product/service website where purchases can be made. More than half of US consumers are aware of affiliate marketing.

Publicis acquires Mars United Commerce: The deal strengthens holding company鈥檚 ability to offer commerce media solutions.

And all of these other user oriented AI features that are launching at other digital ad companies like Google with AI overviews, we don't really have a sense of how much revenue those features are adding to what the company is already making. Marcus Johnson:. Luckily net income is doing good things for them.

Despite promising growth, TMN spend is still a much smaller player in the commerce media landscape than retail media networks (RMNs). RMN spend will total $54.85 billion this year, our forecast shows. Use this chart: Marketers can use this chart to evaluate travel media鈥檚 potential, budget future spend, make the case for advertising via travel media, and demonstrate how valuable first-party data is.

On-site advertising inventory is limited by a retailer's digital footprint. "More and more, retail and commerce media networks are recognizing, 'We need to think outside the box of our on-site digitally owned and operated inventory for how we're going to further scale our programs,'" Marzano said. This recognition is driving creative solutions across the industry.

By rethinking how and where they engage with shoppers online, here are four ways online retailers can thrive in a zero-click world. 1. Optimize content for direct answers. Retailers should optimize for shopper questions, not just keywords. This applies to content across a retailer鈥檚 website, including product descriptions, blog posts, and FAQ pages.

BuzzFeed has created a commerce site for its lifestyle brand, Goodful, while Time has launched a platform for product recommendations and reviews. TikTok鈥檚 Pulse Premiere program offers publishers 50% of ad revenues and a brand safety guarantee.

This year鈥檚 figure is more than double that (up 121.7%), outperforming other digital commerce stars such as smartphone grocery apps (93.4% growth in users in the same timeframe), proximity mobile payments (70.5%), and QR codes (73.0%). (To be fair, the latter two started from a higher base.). Social and retail AR are complementary.

Read our latest report, 鈥淭ikTok Commerce 2023: Should US Brands and Retailers Sign Up for TikTok Shop?鈥�.

TikTok Shop leans on top brands, live shopping to boost holiday sales: The platform will feature exclusive products from brands like Benefit Cosmetics and celebrity-led livestreams alongside Cyber Five discounts.

There鈥檚 more: Nearly half of US adults have made purchases via shoppable commerce on social media, but growing partnerships between brands and CTV platforms, especially during live events, may shift this trend toward TV.

The blurring line between virtual and physical goods creates opportunities but also raises questions about data privacy and digital consumption's environmental impact.