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Why marketers should experiment with CTV ad formats: Interactivity and advanced targeting help improve ad relevancy and user experience.

Economic and regulatory headwinds: Uncertain economic conditions—coupled with increased regulatory scrutiny of partnerships between traditional banks and fintechs—have limited growth and sustainability for many fintechs. What’s next for PFM? Banks know that incorporating PFM tools can aid in retention and satisfaction by helping to meet customers’ unique needs.

Historically traditional channels are being digitized, theoretically opening the door to more robust measurement. At the same time, third-party identifiers are being ousted in favor of identity solutions that preserve consumers’ privacy.

We forecast 53.3 million traditional pay TV US households this year, declining to 40.8 million by 2028. As Charter Spectrum adds more of those links to streaming services—earlier this year it also announced a partnership with TelevisaUnivision to give subscribers access to Vix+—the threat to its longevity grows.

¸é±ð³Ù²¹¾±±ô±ð°ù²õ’ digital platforms are the go-to channel for product research. Traditional search engines no longer guide the path to purchase. When researching a product to buy online, far more smartphone users in Latin America used retailers’ digital properties as of May 2023, according to our survey conducted by Livepanel.

Social search is growing, fueled by consumer behavior and AI—and so are the search ad opportunities on TikTok, Instagram, Snapchat, and others. But search on social media isn’t the same as traditional search. Here’s what advertisers should know.

Powered by cloud-based APIs, modern card issuing leapfrogs traditional issuer processing to help non-financial services companies launch and customize card programs. Here’s where their offerings will be most disruptive.

The 2023 upfront market will likely be the last one transacted primarily on Nielsen’s legacy currency. A shift from traditional TV to digital video advertising is the main factor driving this change.

Ad spending is looking shaky for many of the legacy formats across digital and traditional. New channels have arrived, however, and there are bright spots. This year could be rough, but 2024 is looking better.

US ecommerce growth will come from large retail categories with historically low online sales share. And growth will stay healthy even as traditional drivers of online sales take a backseat to emerging categories.

As consumers turn to social and retail media for discovery over traditional search engines, marketers face a shifting omnichannel advertising landscape. Effective strategies and the right measurement partners are crucial for optimizing cross-platform efforts and gaining holistic campaign insights.

With traditional ad spending back to its usual trend of negative or stagnant growth, digital will once again seize share by multiple percentage points each year. By 2025, more than 7 out of every 10 ad dollars spent around the world will go to digital media. Big rebounds in Asia-Pacific and Eastern Europe are the highlights.