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Programmatic ad sales on properties owned by digital publishers will reach $22.69 billion by 2027, adding $3.7 billion to where it was in 2022, according to Advertiser Perceptions' "Q4 2024: The State of the Ad Industry" survey.

In 2021, US spending on video and nonvideo programmatic display ads was basically even, at around $55 billion apiece. Today, nonvideo accounts for slightly less than 39% of total programmatic digital display spending. That share will continue to decline, sliding to 36.2% in 2026, as advertisers focus on different formats.

The overall programmatic display advertising market is set to grow by 12.6% in 2024, with mobile programmatic ad spending tracking at about the same rate (12.7%). But CTV鈥檚 performance will outpace that by 8 percentage points, at 20.7%.

Attention metrics can be applied throughout the campaign life cycle to minimize waste and facilitate performance. Get up to speed on how attention works and what offerings are in-market.

On today's podcast episode, we discuss why Omnicom and IPG are merging, and who will be most impacted as a result. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Daniel Konstantinovic.

And in 2024, Walmart Connect gave its advertisers the ability to use its custom audiences to target TikTok users with video and display ads. Click here to view our full forecast for US social network ad spending by industry. Social video ad spending will be huge again in 2024.

Marketers can repurpose CTV and digital display ads for DOOH billboards, customize assets for local placements, and include actionable features like QR codes, making it a highly flexible format.

On social media, LinkedIn will account for 47.2% of display ads, per our forecast. Use this chart: Marketers and retailers can use this chart to strategize B2B advertising across digital platforms and justify increased investment in B2B marketing. Related 蘑菇AV reports:. US B2B Digital Ad Spending Forecast 2024 (Subscription required). How CMOs Are Maximizing ROI (Subscription required).

But there鈥檚 another factor to bear in mind: In recent quarters, Meta apps have had lower display ad prices, meaning that political ad volume on the platform is likely increasing faster than ad revenues. View our forecasts for Google鈥檚 and Meta鈥檚 political ad revenues. Despite digital鈥檚 growth, traditional media still dominates political advertising.

We forecast that $156.82 billion will be spent on US programmatic digital display ads this year, meaning a substantial portion of ad budgets will end up on low-quality ad space.

Telecom leans heavily on display ads (64.7%), focusing on nationwide campaigns. 3. Politics is pulling weight in the 鈥渙ther鈥� category, driving US digital ad spend growth to 19.5%. This year鈥檚 presidential election is making the 鈥渙ther鈥� category鈥檚 ad growth skyrocket. That is unusual, Cramer-Flood said. 鈥淚t won鈥檛 be [this big] next year, and it wasn鈥檛 last year.鈥�.

On today's podcast episode, we discuss what might happen to just a select few traditional media companies, what AI rules might look like, and how a Trump presidency will affect the US ad market. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Gadjo Sevilla, and Vice President of Content Paul Verna.

As connected TV gradually eclipses linear, the measurement space continues to evolve. The market鈥檚 in for another year of transitioning from a single dominant currency to multiple currencies.

Search and display ads are essential to this industry. Patients turn to the internet with general or very specific queries on health matters. But they鈥檙e branching out to use social media for those searches, too. Display ads, which include video, are important tools to capture their attention with relevant content. Industry Definitions.

This reflects Amazon Ads鈥� first-mover advantage after introducing search ads in Canada almost 10 years ago, followed by display ads in 2015. Other players have been replicating Amazon鈥檚 moves since. Canada is not unique when it comes to Amazon鈥檚 position at the top of the retail media ad market. In most countries we track, it claims over 70% of revenues.