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But Meta may choose to display ads differently. And with an older core audience than Snapchat, users of Meta properties may interact with those ads differently. Keep an eye out for our upcoming report on genAI in search, publishing later this month. How can marketers make the most of social search? Test paid search offerings.

Mexico is Latin America's second-largest ad market by total spending but has the highest digital ad penetration in the region. Here, we explore the country's consumer behaviors and opportunities for advertisers.​

How it works: Under the pilot program, merchants can pay to boost their rankings on search results as well as for display ads on the marketplace. Sellers are charged on a cost-per-click basis, similar to Amazon’s model. The pilot is aimed at merchants with local US inventory, although sellers based in China and other regions have also participated.

The channel will reach the $5 billion mark in 2028—one year faster than the time it took display advertising to achieve the same milestone in 2019 and two years faster than search in 2021. Although display will continue to account for more than 60% of total digital ad spending in the region, retail media is on track to become a $10 billion industry by 2032, per our preliminary estimates.

Display advertising continues to gain share over search, reaching 56.4% of digital spend in 2024. Video's growing dominance:. Video will account for 63.6% of total US display ad revenues by the end of 2024. This share will increase to 71.1% by 2028. Social network video (30.0% growth) and subscription OTT video (47.3% growth) are driving 2024's expansion.

Paid social is the top lead generation channel for B2B marketers (66%), followed by email (64%) and display advertising (51%), per a November 2023 Pipeline360 survey. Influencer marketing is a growing field. How does Ä¢¹½AV define a B2B influencer? A B2B influencer is an expert or thought leader in a specific industry or professional niche.

AppLovin faces fraud allegations from short sellers: Accusations of deceptive ad practices and data misuse put the firm under pressure; leadership denies the claims.

Games now offer more intrinsic display ads woven into their worlds. And install ads—an old stalwart of mobile advertising—have found new buyers as shopping apps seek to draw users. Apps host a dominant share of mobile ads.

Lawmakers pressure Amazon into improving ad transparency: A bipartisan letter stemming from Adalytics highlighted quality issues with DSPs.

Google no longer plans to unilaterally eliminate cookies from its Chrome browser. After four years of begrudging preparation, the advertising industry is reeling.

In-store display advertising is growing, but we don’t expect it to affect Amazon’s online dominance. CTV is benefiting from the merging of video (ease of access) and TV (long-form content). CTV ad spending has more than tripled in the past five years. The market exceeded C$1 billion for the first time last year.

Total media ad spending growth has stabilized, and digital ad spending is set for an extended period of low double-digit annual increases. Amazon, TikTok, and Instagram will be the main growth drivers this year.

11% of worldwide website ad spend went to made-for-advertising (MFA) sites in Q3 2024, according to Pixalate.

The main barrier facing in-store retail media is the expense of outfitting stores with the necessary technology to both display ads and measure attribution. Many of retailers’ efforts rely on existing infrastructure, like radio networks and digital screens. Despite these limitations, we expect in-store retail media ad spending to jump by 45.5% next year and to surpass $1 billion by 2028.

The mix between search and display advertising will hold steady. Most industries will have minimal changes in their spending mix in 2024. Retail will continue to slightly overindex on search, with 45.2% of its spending going to the channel, compared with the overall average of 41.7%. Retail still lags other industries in video ad spending.