蘑菇AV

Senate leader questions pharma advertising oversight amid growing calls for more regulation: The threats of new legislation and regulations indicate the seriousness of both the Trump administration and Congress to move against pharma ads.

TMN ad spending will represent a fraction of total digital ad spending. TMN ad spending as a share of digital ad spending is set to increase modestly, from 0.7% in 2024 to 0.8% in 2026. While commerce media will continue to be dominated by ad spending on RMNs, TMNs make up a distant second tier, ahead of ad spending within the still-nascent financial media network (FMN) cohort.

Connected TV (CTV) has emerged as the fastest-growing ad channel tracked by 蘑菇AV. Its ad spend outpaced other digital ads, search, social media, and retail media in 2024.

This adds a level of ROAS [return on ad spend] precision they can't achieve in other channels.". Here are three reasons marketers should embrace the affiliate space:. 1. Affiliate marketing delivers full-funnel impact. While affiliate is a performance channel, its value isn't limited to the bottom of the funnel.

Click here to view our full forecast for US livestreaming retail ecommerce buyers. Livestreaming ecommerce isn鈥檛 as big in the US as it is in China, but it has proven to be tenable. Its popularity in China, where 47.2% of digital buyers will be livestream buyers, remains unmatched.

Retailers that provide access to specific consumers with distinct shopping behaviors may see their competitive edge eroded. And advertisers that don鈥檛 take context into account may invest unwisely. Some retailers will adopt a 鈥測es ... and鈥� approach to measurement by providing two versions of some KPIs.

Gen Z will let bots do their shopping. AI shopping agents will gain traction among younger demographics through initial deployment in ecommerce platforms, digital assistants, and browser extensions. AI agents will exacerbate genAI鈥檚 risks.

From 2024 to 2026, FMN ad spend will grow at a breakneck 106.3% compound annual growth rate, per our forecast. While that will account for only 0.4% of US digital ad spending in 2026, this growth reflects FIs鈥� eagerness to monetize their first-party data. Click here to view our full forecast for US FMN ad spending. Ad revenues are looking increasingly attractive for FIs:.

Publicis purchases influencer marketing platform Captiv8: The deal highlights that marketers are seeing influencers as a must-have for brand growth.

Our take: 鈥淎s competitors brace for volatility, Mercado Libre鈥檚 multibillion-dollar bet on Latin America鈥檚 ecommerce potential offers a powerful buffer against economic headwinds, reinforcing its position as the region鈥檚 undisputed ecommerce leader,鈥� said Matteo Ceurvels, 蘑菇AV principal analyst for Latin America and Spain.

54% of global marketers are slashing ad spend, says Nielsen: The need for adaptability, rather than bigger budgets, is more prominent than ever.

Retail media ad spend will make up over one-fifth of total US ad spending by 2027, per our forecast.

Highlight growth in retail media spend. Advocate for increasing retail media spend. Form strategic alliances with key retailers to gain preferential access to premium ad placements. More like this:. In-store retail media spend will hit $1 billion in 2028. Retail media, merchant teams must work together to maximize in-store marketing. 4 (more) retail media networks worth watching.

Key stat: By 2028, in-store retail media spend will reach over $1 billion but will make up less than 1% of total omnichannel retail media ad spending.

We forecast US ad spend on off-site retail media will grow 27.1%, reaching $13.52 billion in 2025 (up from $10.64 billion this year). Over half (55.8%) of marketers worldwide plan to increase their spend on off-site retail media ads, according to a December 2023 survey from 蘑菇AV and TripleLift.