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Traditional in-store activations tied to events like Black Friday are becoming increasingly crowded and predictable. To connect more meaningfully with consumers, brands are rethinking the retail calendar to engage shoppers year-round.

That customer base grew earlier this year when Amazon embedded Grubhub within Amazon.com and the Amazon Shopping app, and began offering Prime members a free Grubhub+ subscriptions, which normally cost about $120 annually. In addition to restaurant delivery, Grubhub enables shoppers to get office supplies, pet supplies, and other goods delivered to their doors.

How we got here: Nike鈥檚 misplaced bet on direct-to-consumer sales (a topic we explore in today鈥檚 episode of 鈥淩eimagining Retail鈥�) enabled On and other upstart brands to grab valuable shelf space, driving shoppers to give their offerings a try. On took the opportunity and ran with it. It focused on product innovation.

Tesco鈥檚 newest venture takes aim at Ocado: The UK grocer鈥檚 Transcend Retail Solutions division aims to help international supermarket chains develop their ecommerce operations.

The rollout will help it keep up with Klarna, but well-established competitors in the market could limit its growth

In 2024, a perfect storm of technology, business, and consumer behavior trends will conspire to intensify the challenges of protecting brands on digital media.

The news: The European Commission (EC) is reportedly investigating Visa and Mastercard regarding the fees that they charge merchants, per Reuters. The EC sent questionnaires about the payment networks to retailers and payment service providers. The questions concerned the networks introducing, deleting, and raising fees.

Firms must plan for regulatory changes across areas like BNPL, open banking, crypto, and credit cards