Ä¢¹½AV

Repetition can make for a successful campaign, like when Temu played the same ad five times during last year’s Super Bowl and saw a 45% spike in app downloads, per Harris Poll. However, overexposure runs the risk of irritating your audience.

Amazon is officially in the online car sales business: The retailer launched Amazon Autos, which lets shoppers find, order, and buy new vehicles from dealerships.

Particularly if they have to open up their marketplace to allow sellers to use alternate fulfillment options, or give them more freedom to adjust prices on other marketplaces. Jeremy Goldman (11:18):. I think it's worth mentioning that even though we're expecting a more free market, let's say kind of a less regulatory environment over the next four years, doesn't mean necessarily that every company...

A September 2024 CivicScience/Ä¢¹½AV survey reveals consumer hesitancy toward AI tools. But data also pinpoints areas of receptivity, offering brands a blueprint for strategic implementation.

Ad spending is moving to CTV, and marketers want to compare performance on CTV with video ad campaigns on mobile web and mobile in-app delivery. Industry KPIs, Insider Intelligence’s new benchmarking tool, lets advertisers evaluate the performance of their video ad dollars.

Temu tests search ads in latest attempt to chip away at Amazon’s dominance: The lucrative revenue opportunity could offset rising costs related to de minimis crackdowns and tariffs.

From Temu’s rise to their interest in dupes, Gen Z prioritized affordability and convenience in 2024. Gen Z consumers also showed interest in in-person shopping, but crowded stores may be limiting their trips to brick-and-mortar retail.

Amazon’s biggest healthcare moves in 2024: Amazon has prioritized connecting Prime members with healthcare and pharmacy services. We examine which of its health-focused developments could be most impactful.

Gen Z will be the fastest-growing group of digital buyers in 2025. In addition, they’re more willing than previous generations to switch brands. So, brands and retailers should focus on enticing them while also retaining existing customers.

On today’s podcast episode, we discuss what consumer confidence actually means, which specific economic indicators most significantly impact it, and what all this says about the overall health of retail right now. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President of Content Suzy Davidkhanian, Senior Analyst Zak Stambor, and Research Associate Professor and Director of the Surveys of Consumers at the University of Michigan Joanne Hsu.

Green shoots emerge in the restaurant industry: After a challenging 2024, executives have reason for optimism in the year ahead.