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So Americans still spend twice as long watching traditional TV as they do watching SVOD services, think Netflix, think Hulu, Prime Video, and they spend twice as long watching traditional TV as they do with either digital audio, digital gaming, digital video, as well.

They have invested a lot of money into video games and acquiring video game studios and building two of their own video game studios, and it's still basically widely inaccessible to the majority of Netflix subscribers who can only play these games on your phone. They're not yet on TVs or on the Netflix app and there is no bundled service.

That feature surfaces relevant ads alongside organic search results when advertisers opt into it. TikTok doesn鈥檛 offer keyword targeting, but brands can select negative keywords to avoid showing up in searches they鈥檇 like to avoid. Last year, Instagram began testing ads in search results for English queries in some countries.

Davidkhanian says tactics like coupons or cash back if you spend a certain dollar amount can help consumers find value in your brand and also build loyalty. 4. Lean into loyalty and memberships. 鈥淚 think retailers need to find different ways from a marketing perspective of how [to] get customers to come back and feel like they鈥檙e gaming the system and getting a good deal,鈥� Davidkhanian said.

From an advertising perspective, I believe that it's business as usual. We might see some advertisers hold back some spend but for our forecast, we're still expecting TikTok to exist in 2025 and the years to follow. Next year, we're expecting US' TikTok ad business to reach $15.5 billion which is a 25% increase versus 2025. That's a lot of money that's at risk.

On today's episode, we discuss whether it's time for Google to spin off YouTube, how people feel about targeted ads, what consumers think about using AR to shop, what an in-car TikTok app might look like, the US Supreme Court examining Section 230, paid health leave in the US versus the world, and more. Tune in to the discussion with our analysts Blake Droesch, Evelyn Mitchell, and Paul Verna.

On today's podcast episode, we discuss how Netflix's ad business is coming along; the streaming giant's first live sports broadcast; and its new retail, dining, and live experience destinations. Tune in to the discussion with our analyst Daniel Konstantinovic.

In today鈥檚 episode, host Bill Fisher is joined by Paul Briggs, Man-Chung Cheung, and Carina Perkins to discuss the broadcast winners of the Paris Games, how Olympic viewing habits are changing, and what to keep in mind when advertising during the event.

Gaming. We don鈥檛 have age breakouts on gaming, but members of Gen Alpha are likely to play games like Minecraft, Roblox, and Fortnite, where top activities include adventuring, building, and creating, per GWI. Nearly 3 in 10 (26%) Gen Alphas live in households with VR headsets, per Morning Consult.

From gaming to streaming video and podcasts

For example, a 40-year-old mother in a major city will have different spending power than a 20-year-old mother in a rural area. Tailoring campaigns to specific demographics is key. Sources. Edison Research. GSMA. Pew Research Center.

And revenue wise, we expect LinkedIn's ad revenues to grow 14% this year. It's up from nine last year, and it has a bigger slice of the ad pie than Hulu, biggest slice than Walmart and a bigger slice than Pinterest and makes as much money from ads as Roku and Snapchat. If you combine the two, that'd be a fun app.

On today's episode, we discuss why some folks think digital ads are getting worse, whether things are looking up for Uber, TikTok鈥檚 parent company ByteDance challenging Meta on VR, why Warner Bros. Discovery will continue Discovery+, the Grammys rebounding from the pandemic's effect on viewership, the surprising most littered plastic item in the US, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Suzy Davidkhanian and Max Willens.

The real identity of the wallet owner is not visible to the app, preventing it from accessing personal data鈥攁nd therefore monetizing or using it for ad targeting. With certain apps, however, users can choose to store personal data on their wallets and monetize it themselves. Hundreds of companies are building Web3鈥攂ut not all are decentralized.

For major video providers, achieving scale is vital to attract advertisers and guarantee their own revenue streams. Scale will depend on convenient, reliable, transparent ad booking, measurement, and data reporting systems鈥攕o providers are working hard to get these in place.

One of my favorite Super Bowl ads was the Nerds Addison Rae one, which was definitely creator focused, although I mainly liked it for the little Nerd guy that was in it. But yeah, I think that we definitely see that creators wanting to make the jump into traditional and also traditional celebrities doing things that they maybe wouldn't have considered doing 10 years ago, like video games.

And what would any potential user losses mean to TikTok and the advertising industry as a whole? Ethan Cramer-Flood:. We've got worldwide TikTok ad revenues crossing 13 billion this year. Then it's one of the few companies, one of the few platforms that is still seeing monumental growth. Bill Fisher:. Before we do anything else though, let's give you this month's Culture Shock.

Viewers in Latin America spend more time streaming video content through smart TVs than any other region, per Q2 2022 Conviva data. It comes second to North America when factoring in all CTV devices鈥攍ike Roku, Amazon Fire, gaming consoles, etc. YouTube will have more viewers in Latin America than Facebook will have users by 2025.

Walmart will gain share of the fast-growing retail media advertising market in the coming years. We forecast that Walmart鈥檚 US net ad revenues will nearly triple between 2021 and 2024 to $4.52 billion, accounting for 8.2% share of US retail media digital ad spending.

Welcome folks to a behind-the-numbers show that takes you around the world looking at what various countries are doing in the world of commerce, media, and advertising.

On today's episode, we discuss the implications of Twitter's new CEO choice, what Tucker Carlson moving his show to the platform means for advertisers, and what to make of Twitter alternative Bluesky. "In Other News," we talk about the effect AI will have on social media and what to expect from TikTok's US shopping platform. Tune in to the discussion with our analyst Jasmine Enberg.

On today's podcast episode, we discuss which digital behaviors Hispanic Americans over-index on, how they get their news, and what advertisers should consider when trying to reach and market to these folks. "In Other News," we talk about where in the world people use social media the most and how kids use the internet. Tune in to the discussion with our analysts Matteo Ceurvels and Paola Flores-Marquez.

So it gives a new distribution model, but I think there's limitations on how much they're actually going to be able to advertise this product as an employee benefit. So I'm not sure that it's going to give them as much reach under that context. Rob Rubin:. Now what about the other service that they're offering, which is pairing with banks and credit unions?

Payment players might be eager to enable shoppable ads from platform providers like Roku (which partnered with Walmart). Almost two-thirds of drivers will drive connected cars this year, per our forecast, opening the door for payment providers to enable more vehicle-based commerce.