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The preference for video and streaming content, surging use of generative AI (genAI) tools, and increasingly connected messaging and video games are driving higher demand for wireless data. Other drivers of this surge include innovations like autonomous vehicles, drones, and precision agriculture equipment that are reliant on wireless connectivity.

Their ROOST initiative could pressure platforms to adopt stronger protections, reshaping digital safety and providing brand-safe environments for advertisers.

Ad pitch: LinkedIn is also incorporating AI into its ad business with tools to help B2B marketers optimize campaigns and ad targeting. The black box AI tool, called Accelerate, analyzes factors like user behavior, website visits, and video views, then automatically adjusts campaigns to increase conversion rates.

The New York Times has done this by expanding its gaming offerings. Journalist-owned 404 Media achieved profitability in just six months by serving content to niche communities and keeping overhead costs down. And Slate is doing better than ever by publishing its own niche content and podcast. For advertisers, make sure you鈥檙e not relying on low-quality websites.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

But recent efforts to scale back sportsbook marketing and advertising could be a signpost for what might happen in the US. Sources. American Gaming Association. Eilers & Krejcik. Legal Sports Report. MediaRadar. The Harris Poll.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

For example, Instagram advertisers can now use Story content for ads. And although TikTok hasn鈥檛 heavily promoted Stories, its performance relative to Snapchat is promising. With additional promotion and features, TikTok could become the second-most-popular choice. Which platforms are fighting for go-to status in search, following creators, and shopping?

As Google rolls the product out more broadly, publishers could still see significant traffic declines, which could lead advertisers to spend elsewhere.

The Southeast Asia coverage in the Global Media Intelligence Report includes poll results from Indonesia, Malaysia, Singapore, Thailand, and Vietnam.

Consumer packaged goods brands, for instance, aren鈥檛 the only advertisers moving increasing amounts of their marketing dollars to RMNs. Non-endemic brands, such as gaming and finance apps, are expanding to collaborate with RMNs. However, incorporating new verticals into the RMN framework requires advanced tools for activation. Controlled collaboration utilizing a data clean room.

狈别迟蹿濒颈虫鈥檚 ad tier rebounds from a shaky launch: With viewer expectations hitting their marks, Netflix is looking to the future of its ad business.

For the first time, US adults will spend more time per day with digital video than with TV this year, according to our forecast, as the cord-cutting revolution takes hold. Total time spent with digital video and TV will remain just over 6 hours per day, the same amount it鈥檚 been since 2020.

Entertainment includes amusement and recreation, box office, film, music, OTT video platforms, sporting events and ticketing, and video games (excluding video game hardware).

Entertainment includes amusement and recreation, box office, film, music, OTT video platforms, sporting events and ticketing, and video games (excluding video game hardware).

On today's episode, we discuss the significance of the recent deal between Microsoft and OpenAI, whether TV is changing streaming back into TV, if the esports bubble has officially burst, whether Apple Maps' upgrades can start chipping away at Google's search dominance, some interesting facts about monarchies around the world, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and analyst Max Willens.

In the same way Gen Alpha was born with a smartphone in their hands, they were born gaming. Marketers need to leverage this by attaching gaming opportunities to brands, the way Lego has on its website, or building experiences within games like Roblox. Interactivity is important beyond gaming as well. As true digital natives, members of Gen Alpha can spot paid promotional content immediately.

View the full forecasts for smartphone video viewers, smartphone gaming app users, and smartphone social network users. How will app diversification give marketers more choices? More diverse mobile usage could lead to additional ad options beyond the triopoly. Currently, Facebook, Google, and Amazon account for 66.0% of mobile ad revenues.

Nvidia鈥檚 and AMD's gaming laptops with AI Copilot Plus will attract new users. Nvidia and AMD are preparing to launch AI PC laptops from Asus and MSI that will include AI Copilot Plus features. The integration of genAI into gaming laptops could appeal to a new segment of users. AI agents could drive productivity鈥攂ut also create new risks.

Non-gaming apps are outpacing gaming apps by revenues as AI and regulations reshape the market. Read article. Honorable mentions:. Google鈥檚 future in question: DOJ considers divestment after monopoly ruling. Users flock to Threads and Bluesky as X faces latest exodus. High costs and low trust are hindering EV adoption.

The major telecom players are leaning into bets on the future鈥攆rom gaming to working with startups鈥攖o get ahead. Verizon goes all-in on gaming and live events. Betting big on mobile gaming, the company launched a 5G-enabled device earlier this year. For those consumers who have ever lost phone reception at a concert, high-capacity events are a key application for 5G鈥攁nd Verizon is taking advantage.

On today's podcast episode (part 1), we discuss what publishers can do about GenAI that summarizes answers, how to strike the right ad load balance, and who has the best 'what-to-do-about-social-media' strategy. "In Other News," we talk about what social app BeReal's next move will be and why X (formerly Twitter) is pivoting to CTV. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.

As ecommerce growth returns to pre-pandemic levels, it will continue to drive total retail sales over the next few years. Retailers looking to drive sales need to focus on a seamless omnichannel experience and use deals to convince consumers to spend. Meanwhile, retail media鈥檚 growth shows no signs of slowing, but advertisers and retailers must work together to ensure future success.

Q4 is the timing of its largest annual marketing project, Spotify Wrapped, which carefully catalogs a listener鈥檚 user habits in a shareable deck that鈥檚 been mimicked not just by audio competitors, but streaming services, gaming platforms, and more.

In some industries, like gaming, virtual influencers and digital clones are already closer to the norm than the exception. Meanwhile, young people are already more receptive to AI than older cohorts: We expect over half (52.9%) of US Gen Z and millennials to use genAI at least monthly in 2025.