蘑菇AV

Letting users add the debit card to their mobile wallets will likely increase Venmo鈥檚 payment volume on everyday transactions, especially among digitally native Gen Zers who favor using mobile wallets for payments. We forecast that 38 million US Gen Zers will pay with proximity mobile payments this year鈥攐r 57.2% of all US Gen Zers.

In the past year, 77.9% of Gen Zers in our survey purchased a medical service online versus 20.4% of baby boomers. 蘑菇AV twice as many Gen Zers compared with the average (33.6% versus 16.7%) have purchased a membership to a company offering online healthcare services or prescription medications, such as Hims & Hers Health, Ro, or One Medical.

Gen Z parents are more likely than millennials or Gen X to shop exclusively in-store, per PwC. While hybrid shopping (a mix of in-store and online) is the most popular approach across generations, millennials and Gen Xers are more likely to shop online, while Gen Zers and baby boomers are more likely to shop in person.

Forty percent of Gen Zers have stopped purchasing from brands that contradicted or reversed DEI efforts鈥攕o brands that remain vocally committed to mental health stand to benefit. Our take: Brands will benefit from investing in mental health messaging during May鈥攂ut those that show sustained commitment will gain the most, earning long-term trust and loyalty.

Over 9% of US adults identify as LGBTQ+, per Gallup, and nearly one quarter of Gen Z identifies as LGBTQ+. Retracting Pride Month support risks alienating a massive portion of key audience demographics. Those that maintain visible investment in Pride stand to gain鈥攁nd will have a better chance of connecting with the next generation of consumers.

"It's obviously definitely aiming at Gen Z brides, Gen Z weddings, and also just people who are looking for a little higher end assortment or a more curated store experience," said Feger. Stambor noted the strategic positioning: "There's a lot of space here for David's Bridal to grab between largely the mass retail David's Bridal space and the independent boutiques.".

Reaching consumers when they鈥檙e touching grass. 73% of global consumers agree that brands should aim to engage all their senses, according to VML鈥檚 Future 100 report. 70% of Gen Z believe that the scent they use reflects their identity, and 60% say they are willing to spend a lot of money on it.

Retailers should focus on appealing to Gen Zers and millennials as key drivers of private label growth. By utilizing social listening and AI tools, they can stay on top of trends, identify white space, and invest in product development with appealing designs and packaging with a Gen Z edge.

Gen Zers and millennials have the highest rates of digital gaming adoption at 73.8% and 65.5%, respectively. Another strategic tie-up: DoorDash reached a multiyear agreement with reward platform Ibotta to offer users cash-back digital offers across categories like grocery, home, and health.

Influencers have significantly more sway among Gen Z and social shoppers. Gen Z consumers are more than 2.5 times as likely to be swayed by celebrity and influencer endorsements of beauty products (30.1% versus 12.1%), per our Path to Purchase survey. Half of social shoppers in our US Social Commerce survey reported purchasing a beauty product as a result of creator/influencer content.

With Gen Z shunning the 9-to-5 lifestyle, this trend is likely to continue: 52% of Gen Z professionals did freelance work in 2023, versus just 30% of Gen Xers, per a November 2023 Upwork study. COVID-19鈥檚 lingering impact on life expectancy will also reduce the number of consumers eligible for life insurance.

Google attracts EU scrutiny over advertising to teens: A global crackdown on privacy and teen data is extended to the search giant.

Streaming video and music top Gen Z adults鈥� media activities, but their digital lives aren't just about entertainment. The multitasking, multidevice cohort treats the intersection of media and technology as a lifeline for socializing and staying informed.

Social media usage is increasing for all generations, but most quickly for Gen Z. This year, US Gen Z social media usage will grow 7.7% versus 1.8% for the general population鈥檚, according to our May 2024 forecast.

In 2024, roughly 8 in 10 UK adults across every age cohort鈥攆rom Gen Zers through pensioners鈥攎ade an online clothing purchase, per our November 2024 survey with ESW. Seniors ages 65 and older (76.5%) nearly match young adults ages 18 to 24 (81.8%) in adoption rates, demonstrating the mainstream acceptance of fashion ecommerce. Gen Zers and millennials will drive future growth.

More than half of Gen Zers use generative AI weekly. False. Some 47% use generative AI weekly, with many anxious about use of the technology, according to the Walton Family Foundation and Gallup. April 8, 2025. Gen Zers are gravitating toward which nostalgic corner of the internet? A) MySpace B) LiveJournal C) Tumblr D) StumbleUpon. Gen Zers are looking to Tumblr, Business Insider reported.

More than two-thirds (69%) of US and UK gamers between the ages of 18 and 24 said the ability to play with friends is important, per Attest. 59% of Gen Zers said facing off with other gamers and cooperative gaming opportunities are their top motivation, per Newzoo.