蘑菇AV

I don't know if it's fascinating, but over the years we've watched LinkedIn, which had a pretty firmly Gen X base, as in the workforce, high users. Our Gen X is getting older and aging out of the workforce, not necessarily right now, but I'd be curious in the future how we're looking at boomers aging out and Gen X as they're leaving the workforce, what does that look like on LinkedIn?

The news: US consumers, especially Gen Xers and baby boomers, have felt panicked about falling behind on retirement savings. But Vanguard鈥檚 鈥淗ow America Saves 2024鈥� report reveals retirement savings have surged since 2022鈥攊dentifying  some tactics and policies that help US consumers meet their savings goals.

LGBTQ+-specific websites aren鈥檛 solely populated by the younger cohorts, per CMI, and show slightly more Gen Xers and baby boomers viewing them daily. To the LGBTQ+ Consumer, Messages Matter More Than Ever. LGBTQ+ Gen Z consumers are much more likely to buy products or services with advertising messages that challenge gender stereotypes, per a survey of teens and adults by Collage Group.

This represents 60.3% of millennial household spending and just under half of Gen X household spending, per the most recently available data from the US Bureau of Labor and Statistics. Gen Z鈥檚 spending power will only grow, as 42% are not yet adults, per the US Census Bureau. Gen Z is stepping up spending as other generations tighten their belts.

The phone is still used most often by patients and their providers, from millennials (67%) to boomers and Gen Z (both 63%) and Gen X (60%). Texts are popular with Gen Z (47%) but less so with millennials (33%), Gen X (25%), and boomers (13%). Social media best targets younger patients and is used most by Gen Z (34%) and millennials (27%) over Gen X (13%) and boomers (5%).

The number of Gen Z mobile banking users will reach 42.9 million in 2025, overtaking Gen X. The number of millennial mobile banking users will peak that year. Gen Z puts billions of dollars in play.

Both millennials and Gen Zs are more likely to begin product searches on social media platforms than their Gen X and Boomer counterparts. #TikTokMadeMeBuyIt: While Gen Z consumers have not been immune to the effects of inflation, they鈥檙e less likely to cut back on fun or impulse purchases, dining out, or leisure travel than millennial, Gen X, and Boomer shoppers.

Millennials are the biggest users of CTV, followed by Gen Z, Gen X, and baby boomers, per our forecast. The millennial audience is nearly twice as large as the boomer audience. By contrast, boomers are the largest viewing group for traditional TV, followed by Gen X, millennials, and Gen Z. This demographic mix clearly favors CTV and accounts for much of the spending shift from TV.

The insight: Gen Z consumers are 44% more likely to increase their spending this holiday season when compared with millennials, Gen Xers, and Baby Boomers, per new research by First Insight shared exclusively with Insider Intelligence. Thirty-six percent of Gen Zs plan to spend more this year, compared with 31% of millennials, 21% of Gen Xers, and 16% of Baby Boomers.

蘑菇AV 29% of Gen X used BNPL in 2023, but this share will jump to 40.5% by 2027, according to our forecasts. The share of baby boomers will jump from 13% in 2023 to 17.9% in 2027. More use cases. Consumers can use BNPL in more product and service categories. Affirm recently partnered with an eyewear retailer, for example, and Klarna partnered with a B2B car-rental company. Greater acceptance.

Since 401(k) accounts weren't available until Gen X reached their 30s, many anticipate working into their 70s鈥攚ith a median of $82,000 earmarked for retirement. After accumulating debt and graduating into a turbulent economy, millennials started saving later鈥攚ith a median retirement savings of $49,000.

Millennials (68%), Gen Z (64%), and Gen X (62%) reported turning there first to find patient reviews. Just 43% of boomers and 28% of Silents checked Google. 34% of all patients checked a practice鈥檚 website for reviews, ranging from 36% of Gen Z to 31% of Silents. 31% went to WebMD, although Gen X (37%) was the biggest audience for that site. Gen Z (23%) and Silents (25%) were least likely to go there.

It looks like the right time for marketing messaging to emphasize a bank鈥檚 strong reputation and stability鈥攑articularly when targeting Gen Xers and baby boomers.

Over 41% of prospective customers consider convenient ATM locations when choosing an FI. 10% of Gen Z, 9% of Millenials, and 9% of Gen X customers manage their bank accounts primarily through an ATM鈥攖hat鈥檚 right, prioritizing it over a mobile app, branch visit, or online account.

More than two-thirds (68%) of baby boomers and 64% of Gen Xers will use credit cards, compared with 44% of Gen Z shoppers. Credit card providers have beefed up their rewards offerings ahead of the holidays to capture this volume. American Express added rewards redemption at Amazon checkout for its cash-back cardholders.

Generational differences: 18% of Generation Z and 4% of baby boomers identified as LGBTQ+ (Ipsos); in the US, 16% of Gen Zers and 15% of millennials identify as LGBTQ+, compared with 8% of Gen Xers and 2% of boomers. The Gallup study found that almost 20% of Generation Z, 11.2% of millennials, and less than 3.3% among older generations identified as LGBTQ+.

Age is the determining factor in willingness to try new products, with millennials and Gen Zers being more likely to branch out than Gen Xers or baby boomers. Younger generations are also more likely to discover new products via social media. Brands that want to increase awareness and consideration among younger consumers must use digital channels to do so. Use this chart:.

Gen Z consumers are 44% more likely to increase their spending this holiday season when compared with millennials, Gen Xers, and baby boomers, per new research by First Insights shared exclusively with Insider Intelligence. But that doesn鈥檛 mean they鈥檙e immune to deals.

Millennial buyers have risen, while Gen Xers have pulled back from cross-border buying. Fifty-four percent of US cross-border buyers are millennials, per the ESW survey. That鈥檚 a marked increase from November 2021, when the bulk of respondents were more evenly split between millennials (35%) and Gen Xers (33%). Gen Z鈥檚 adoption of cross-border shopping is also increasing rapidly.

For Gen Xers and baby boomers, TV ads are the top driver. Even though both social and TV drive awareness while consumers aren鈥檛 actively shopping for groceries, they鈥檙e still significant drivers of discovery. Gen Z signals an even more drastic shift away from traditional product discovery.

Older generations are making the move to digital banking, but 38% of baby boomers and 31% of Gen Xers prefer to speak to a customer service representative on the phone, according to a report from tech consulting firm Capco. Studies from KeyBank and J.D. Power revealed that millennials and Gen Zers prefer a combination of digital and human interactions when they鈥檙e banking.

But Gen Xers (78%) lead in looking at advertising mailers. 82% of consumers look at advertisements in the mail at least once per week. Over half of consumers collect advertisements relevant to their future goals鈥攕uch as making a purchase.

Many more Gen Xers and baby boomers use health apps and telehealth services than wearables, according to our survey. Wearables were the least adopted tools used for health purposes, though half of millennials reported owning them. Patients demand an omnichannel experience. Providers can no longer rely exclusively on brick-and-mortar care delivery.