蘑菇AV

New York Times expands ad targeting: The Athletic and other lifestyle properties enable brands to reach engaged audiences, reducing focus on hard news topics.

Strong returns for both publishers and advertisers guarantee growth. AI-powered performance advertising products, such as Meta鈥檚 Advantage+ Shopping Campaigns and Google鈥檚 Performance Max, have helped large advertising platforms weather the lost ad revenues from privacy-related signal loss.

Some 88% of worldwide consumers say not trusting a brand is a dealbreaker when it comes to buying a product or using a service, according to Edelman. But building trust isn鈥檛 easy. Trust requires protecting consumer data, being thoughtful about third-party platform use and partnerships, and advertising through the right channels. Here are five key stats marketers can use to improve their brands鈥� consumer trust.

Ad buyers will see a year of agency changes, privacy problems, AI innovations, and media network competition in 2025. Here are five charts to help media planners prepare for the year ahead.

These advancements benefit consumers by delivering more relevant ads, reducing ad clutter, and enhancing the overall user experience. #3: Choice for Publishers and Advertisers. Contrary to the DOJ鈥檚 claims, publishers and advertisers have broad choices in the ad tech market. Google Ads, AdX, and other Google services are optional, and viable alternatives exist.

Users can now add their US passports and more transit cards to their wallets, and Google is getting more companies to accept these passes

蘑菇AV 23.5% of social media creators鈥� revenues come from platform payouts, including ad revenues, per our forecast. YouTubers are already padding their income streams by selling unused video footage to companies like OpenAI, Google, and Moonvalley for AI training.

Meta, Google, and even OpenAI are racing to create and train their own AI ecosystems and offset escalating compute costs. The challenge: Corporate-backed AI research often leans toward profitable applications rather than exploring ethical or societal impacts. It鈥檚 the key reason OpenAI has shifted away from a nonprofit to cash in on AI.

The startup is building momentum to challenge Google but faces IP hurdles in the fierce AI search landscape.

New AI features increase watchtime but stoke creator concerns over incorrect summaries and ad revenue, risking content shifts to rival platforms.

The news: The Interactive Advertising Bureau (IAB) gave a glimpse of the TV (CTV) advertising鈥檚 future at its IAB Tech Lab event鈥攁nd proved that pause ads are leading the way. Advertising leaders said they offer the best user experience, were most likely to scale with standardization, and provided the greatest increase in ad spend. Our take: The future of CTV advertising will rely on whether advertisers can implement non-intrusive formats that capture attention. Pause ads are positioned to drive action鈥攂ut advertisers must reimagine their creative strategy to capitalize on this potential.

Respondents employ an average of four channels, with Amazon and Google ads leading in ROI, while Meta ads support mid- and upper-funnel conversions. This multichannel strategy maximizes reach and reduces platform dependency. Innovation remains crucial: As competition heats up, the need for innovation in retail media is growing.

ChatGPT鈥檚 new offering can challenge Google鈥檚 search space while expanding its appeal, positioning OpenAI for future ad revenue opportunities.

Heavy spending on AI infrastructure by Meta, Google, Amazon, Microsoft, and Apple underscores their faith in AI鈥檚 growth, but the pressure to deliver consistent ROI mounts.

In 2025, Google will begin gradually phasing out third-party cookies, with the goal to eradicate them by year鈥檚 end. To help our readers prepare, we answered the most common questions we receive on cookie deprecation and identity resolution.

OOH surges past $9B in ad spend: Programmatic DOOH and social amplification make OOH a performance-driven tool for modern advertisers.

OpenAI launches real-time ChatGPT search: Users access live info with conversational ease in an attempt to take market share from Google.

鈥淧erformance Max [campaigns] are more algorithmic in nature,鈥� Menachem Ani, founder of online ad management company JXT Group, said during a recent Paid Search Association webinar. 鈥淒on鈥檛 force it to behave like a [traditional] campaign. My recommendation is to put in the work and make the most out of it.鈥�

Reddit posts strong Q3 profit: Ad revenues surge 56%, though user engagement and global growth remain critical to long-term success.

AI integration in core products drives engagement: Google Search now includes AI-generated answers鈥攄ubbed AI Overviews鈥攖hat reach over 1 billion users monthly. With prime placement in search results, sponsored products in Overviews boost discoverability. The AI-driven changes make the Google Search experience more interactive and relevant, allowing it to capture greater ad revenue.