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With the holidays fast approaching, now is the time for retailers to refine their tactics and maximize their ROI in an increasingly crowded marketplace.

Momentum is expected to continue through the holidays, as the retail giant leverages click-and-collect solutions in physical stores and a mass scale of product offerings for its online marketplace, Stambor said. Walmart Inc.鈥檚 retail holiday ecommerce sales will hit $20.37 billion this year, accounting for 8.0% of total US retail holiday ecommerce sales, per our June forecast.

Patrick鈥檚 Day holiday, and invites consumers to join in. By creating its own holiday, Jameson gives consumers an additional opportunity to celebrate St. Patrick鈥檚 Day鈥攁nd to buy its whiskey. 2. Lucky Charms needs help finding its mascot. General Mills鈥� St. Patrick鈥檚 Day campaign of course involves Lucky, the leprechaun mascot for Lucky Charms cereal.

The news: Amazon had a 鈥渞ecord-breaking鈥� holiday quarter, the company said, thanks to solid consumer spending and good momentum in its ad business. Revenues rose 14% year-over-year (YoY) to $170.0 billion, outpacing LSEG鈥檚 forecast of $166.2 billion. North America retail sales grew 13% YoY, with record sales during the retailer鈥檚 Black Friday and Cyber Monday sales events.

鈥淲hile they continue to turn out and shop around holidays and other seasonal moments, many are delaying purchases until the moment of need.鈥�.

Tis the season: Walmart launched several new solutions to help sellers streamline the holidays. A revamped Global Seller Center site and app provide onboarding for eligible sellers in any market so they can sell internationally. Walmart Marketplace Capital is offering qualified sellers cash advances to help them scale during the holidays.

US Holiday 2022 Retail Returns. Returns surged during the pandemic-fueled ecommerce boom, but some relief is in sight. 6 creative ways retailers can prevent returns. Where people will return items in the future, and how retailers can reduce online returns. Yesterday鈥檚 Chart of the Day: Friday night rights.

And around 44 million families hit the road over the holiday weekend as well. It's close to the 2005 record. Juliana Kim of NPR notes that Labor Day, another major holiday, travel holiday, in America, was expected to see the busiest ever for the holiday at airports with 17 million passengers playing to fly through Wednesday, according to the TSA. The best we've seen in five plus, six plus years.

Ecommerce is having a happy holiday. Holiday ecommerce sales growth (11.3%) will outpace both non-ecommerce holiday sales (3.0%) and total retail holiday sales (4.5%) this year, per our June 2023 forecast. These gains are being bolstered by the rising adoption of mcommerce, which, according to our forecast, will account for nearly 50% of total US holiday ecommerce sales this year.

Probably, but it also means that people have less money to spend when you get around to these major holiday events of the Cyber Five. So ultimately, it's just becoming less and less important. It's still, they're not insignificant because it's 15.8% of all total holiday retail e-comm sales over a five-day period. Sara Lebow:. Right. Zak Stambor:.

The top 6 holiday ecommerce retailers this year. Lessons from Walmart, Coca-Cola on what makes an engaging holiday ad.

A separate report by Mastercard SpendingPulse found a 3.1% YoY increase in holiday spending, with online sales growing nearly three times as fast (6.3% YoY) than in-store sales (up 2.2% YoY). By the numbers: The majority of consumers鈥� online spending鈥�$123.5 billion鈥攖ook place in November, bolstered by considerable promotions in the lead-up to and during Cyber Week.

Use this chart: Digital advertisers can use this chart to inform retail media investments and highlight the boost in ad spend during Q4 2023, likely due to the holidays. Related 蘑菇AV reports:. US Amazon Ecommerce Forecast 2024 (Subscription required). Retail Media Search Forecast and Trends 2024 (Subscription required).

What it means: Categories like electronics and apparel, which struggled throughout the year as consumers cut back on discretionary spending, may get a holiday boost. However, this spending was likely influenced by major discounts across all five discretionary categories during the Cyber Five period.

Nordstrom ended the year on a high note: The retailer鈥檚 banner comparable sales rose 5.3% YoY in Q4, and off-price Rack鈥檚 comps increased 3.5%.

US Holiday 2022 Review and Holiday 2023 Preview. 5 things to know about the buzzy Chinese shopping app Temu. From exploding growth to leaning into loyalty and luxury, here鈥檚 why these 5 retailers are the ones to watch. Yesterday鈥檚 Chart of the Day: Mind the retail gap.

The takeaway: Mcommerce is gaining momentum among consumers, but many are still shopping via desktop during the holidays. Both desktop and mobile ads should be aimed at increasing conversions, using discounts or special offers to drive customers to buy. 3. Go where the consumers are.

LEGO鈥檚 website is by far the most visited toy retail website among US consumers, with 5.89 million unique visitors in August 2024, according to data from Comscore Inc.

Grocery prices remain front of mind for many consumers: That presents an opportunity for value-oriented merchants such as Aldi, Target, and Walmart to steal share by offering low prices for Thanksgiving staples.

Outside of Amazon: Prime Day is a major retail holiday for all US ecommerce, not just Amazon. Walmart+ Week will coincide with Prime Day this year, a change from last year when Walmart tried to jump the gun by offering its retail day in advance of Prime Day. With Best Buy and Target hosting events of their own, retail media spending won鈥檛 be limited to Amazon.

Lesson: Kicking off holidays well in advance鈥攁nd with a splash鈥攂uilds anticipation and gives consumers plenty of time to budget and spend. 2. Leverage the flexibility of pop-ups. By setting up temporary retail stores, Spirit Halloween keeps overhead costs lower, is able to splurge on prime real estate, and can stay agile in its location choices.

Price-sensitive shoppers love a great deal for the holidays. Temu鈥檚 launch was timed perfectly to get some awareness right before the holidays, filling a need for inflation-wary consumers looking to save on gifts and stocking stuffers. A heavy paid media strategy. Like other well-funded internet companies, Temu appears to be spending heavily for app installs and on search ads.

These five days remain the most important period during the holidays as NRF expected 182.0 million consumers to shop over the stretch鈥攁 marked 9.4% jump from the previous high of 166.3 million last year. The big takeaway: Ecommerce is more important than ever this holiday season. Our holiday forecast expects online sales to grow 11.3% in the final two months of the year.

鈥淲hat we used to see [was] that a lot of people would save up their points and use them during the holidays for buying gifts,鈥� said Schroll. 鈥淥r a lot of times we'd hear that mom was using it to buy pizza for the family or something like that.鈥�.