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It wasn鈥檛 until May 2022 that the government extended WhatsApp鈥檚 payment service to 100 million users鈥攁 small share of the 523.2 million people in India expected to use the app this year, per Insider Intelligence forecasts. WhatsApp鈥檚 determination in both Brazil and India may foreshadow expanding to more international markets.

Last quarter, they lost 4 million subscribers in India. This quarter, the number went further up. The impact has been so heavy that they have even considered selling off Star India, which was one of the major assets they acquired when they bought 20th Century Fox several years ago. So, just to give you a sense of how important sports is, especially in that market.

Thanks to China鈥檚 steep decline in growth (6.1% last year, 8.0% this year), Southeast Asia and India are now driving ecommerce gains in the wider region. Asia-Pacific overall will grow slower than the worldwide average this year, despite the presence of these engines. In 2024, Southeast Asia will fall to third in ecommerce growth but still exceed the global pace.

Disney+ had its first-ever subscriber loss in its fiscal Q1 earlier this month, including decreases in key foreign regions like India, where it shed 6% of Disney+ Hotstar subscribers. By lowering its prices, Netflix is making a bet sacrificing short-term revenue gains for stronger adoption in competitive regions.

Time spent with all media formats in other major markets鈥攊ncluding Asia-Pacific (including India and Hong Kong), Southeast Asia (including the Philippines and Thailand), Western Europe (including Italy and Spain), and Latin America (including Argentina, Colombia, and Mexico)鈥攈ave either remained the same or declined YoY. 鈥淭here鈥檚 no need for panic,鈥� Mander said.

And just another point, India, 40% of respondents in India used a voice assistant. So that's the number one country in the world for this type of technology. The other interesting fact from Asia, and this comes from Southeast Asia, is the rate of device ownership in this region is significantly lower than anywhere else in the world.

We do not yet have podcast metrics for several large countries鈥攕uch as India and Indonesia鈥攂ut given the digital usage trends that we do know about, it鈥檚 likely that Brazil would still end up as the third- or fourth-largest podcast market in the world even if we had listener data for every country.

Over 85% visit from within India. So 15% come from abroad. And in 2015, travel and Leisure said it was the 50th five zero most visited tourist traction in the world. I thought that was really low. Carina Perkins (37:44):. In case anyone's interested, that average median age in India is 29.8 years. Marcus Johnson (37:50):. This is a horrible end to the show.

It's interesting, you mentioned India there. Man-Chung, I know you've followed this fairly closely. What were some of the impetus behind this India ban, do you think? Man-Chung Cheung:.

Our take: Google鈥攚hich is facing various antitrust charges outside the US, including $160 million fine in India and $155 million in the UK鈥攊s treading on dangerous ground and could incite intensifying regulatory scrutiny at a time when it鈥檚 scrambling for economic recovery and cutting costs.

But what I also found fascinating is that India, which obviously is in Southeast Asia, is in the top half. Minda Smiley (02:36):. Oh, that is surprising. Marcus Johnson (02:38):. Is in the northern hemisphere, the bottom of India. The very bottom of the country is actually 500 miles above the equator. Minda Smiley (02:47):. Wow. Yeah. Wow. My geography skills are not great. I would never think that.

And India partnered with Nepal on wallet interoperability. These partnerships鈥攎ost of which involve state-backed entities鈥攃ould severely limit Alipay鈥檚 growth potential in regional markets. Alipay touts about 1.3 billion users worldwide, per Enterprise Apps Today, but 900 million of those users are in mainland China.

Brazil will likely look at what is and isn鈥檛 working for CBDC rollouts in China and other regions, like India, to ensure the digital real can meet the central bank鈥檚 high hopes. This article originally appeared in Insider Intelligence's Payments Innovation Briefing鈥攁 daily recap of top stories reshaping the payments industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.

Smartwatches are quite popular in some parts of the world, such as China and India. The International Data Corporation (IDC) expects global shipments of smartwatches to reach 157.7 million in 2023, increasing to 173.2 million in 2024 and 194.2 million in 2026. Shipments of wristbands, on the other hand, are dropping. Apple dominates wearables. In both smartwatches and hearables, Apple sets the pace.

But alternatives are emerging: Southeast Asian markets have linked their domestic systems, and India is expanding its mobile bank-to-bank payments system abroad. More cross-border offerings will grow volume at large. But they鈥檒l also create a more customer-centric landscape that emphasizes better features and lower costs. Sources. Bank for International Settlements (BIS). Bizrate Insights.

China鈥檚 digital yuan is the most mature, though a slew of pilots in markets ranging from India to Nigeria have cropped up in recent months. The US is exploring and researching the tech, but no pilots or timelines have been announced: Government officials have signaled a desire to wait until regulatory and technical issues are worked out.

When India banned TikTok in 2020, it wiped out an audience of about 125 million monthly users. Marketers who rely on TikTok must be prepared to adapt. Meta will likely be forced to downplay its metaverse initiatives. Stabilizing its core apps must come first.