蘑菇AV

As access to young consumers鈥� information becomes increasingly hard for brands and marketers to collect and access, spending could shift away from platforms like Instagram or TikTok toward channels with less stringent privacy measures, like connected TVs or influencer marketing. That鈥檚 a sign that marketers should diversify their ad budgets now rather than waiting for the shoe to drop.

For the most part, creators and influencers are not yet capable of driving the same volume of conversions that media companies are. Yet their sheer numbers are forcing agencies and advertisers to pay more attention to them. For example, at least 70% of the publishers added to Partnerize鈥檚 Ascend platform this year have been creators.

Latin America鈥檚 digital revolution is marching full steam ahead, with consumers spending more than a third of their day online. As social commerce and retail media propel the region鈥檚 digital economy to new heights, the runway for growth remains long.鈥�

Wellness is becoming more digital, personalized, and consumer driven, with technology playing a central role in health management, fitness, and self-care.

Marketers face rising pressure from tariffs, triopoly dominance: Growth is coming from mid-tier platforms and smarter strategies, 蘑菇AV analysts say at Possible conference.

TikTok makes a bid to encourage creators, agencies to livestream: The push is part of the platform鈥檚 strategic effort to avoid a US ban.

Australia鈥檚 digital landscape is evolving fast, driven by shifting consumer behaviors, increasing ecommerce adoption, and changing media habits. Recent data reveals trends shaping digital spending, retail sales, and more.

Doing Things, a company of 40 creator-led brands including OverheardLA/NY and Recess Therapy, is ready to evolve from a meme account incubator into a comprehensive media company.

Finding the right creators remains the biggest hurdle for brand marketers, with 43.9% citing it as their top challenge despite 77.7% saying they increased their creator marketing budgets this year. That鈥檚 a key finding of new research from Spotter and 蘑菇AV on brands鈥� approaches to long-term partnerships.

LinkedIn rebrands its Wire Program as BrandLink: The move reemphasizes its pivot toward creator-led B2B video.

Netflix remains a revenue leader in the streaming space, however tariff concerns and tightening budgets for both consumers and advertisers have increased the pressure across all providers to stand out.

On today鈥檚 podcast episode, we discuss why the Trump administration extended TikTok鈥檚 sell-by date again, what deals are on the table, and how creators feel about the potential ban at this point. Join Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Analyst Marisa Jones. Listen everywhere and watch on YouTube and Spotify.

Sports remains a profitable ad opportunity: Two-thirds of Americans are sports fans and over half have made a purchase based on audio ads.

Private label brands are set for another surge in momentum as consumers become increasingly concerned about the impact of tariffs.

OOH鈥檚 synergistic relationship with social media and influencers extends to DOOH as well, but the integration has clearly reinvigorated static displays. A Morning Consult/OAAA survey conducted in March 2023 found that 39% of adults would be likely to repost an OOH ad with an influencer, creator, or celebrity to their social accounts. The inclusion of QR codes in creative is easing direct response.

Netflix, Patreon explore podcast potential: As competition in the podcast space heats up, brands are looking for unique value propositions to draw audiences.

US social media creators saw a nearly 40% (39.8%) YoY increase in tipping and gifting revenue, according to our March forecast.

Spotify will offer Partner Program in nine new markets: The platform hopes to attract more creators by expanding monetization opportunities鈥攁nd draw attention from YouTube.

YouTube Shorts views get redefined: Starting March 31, every play counts as a view鈥攂ut only 鈥渆ngaged views鈥� will determine monetization and deeper insight.

Younger consumers increasingly prefer creator content over TV, film: A Deloitte study indicates that advertisers need to rethink their strategies to remain competitive.

Infinite Reality鈥檚 $207 million buy revives Napster as a virtual concert hub where fans can watch shows, chat with artists, and buy merch鈥攁ll inside immersive 3D spaces.