蘑菇AV

FIs that have built out their offerings can market these tools, partner with influencers to discuss their utility, and build a social media presence around their commitment to consumers鈥� financial well-being.

Macro-influencers (those with at least 100,000 followers) are already ahead of the curve: 63% cite subscriptions as a top revenue source, far more than the 47% average across all creators. Creators using Vimeo鈥檚 legacy OTT tools have already earned more than $1 billion over the past three years, validating appetite for scalable, owned monetization.

Older influencers are also playing a major role in how brands are showing up across social media. "These content creators, these influencers make a difference, and they're actually driving the conversation and driving this social movement as much as the commercial one," Bassett said. "Brands are having to sit up and listen.". Listen to the full episode.