Vlog/influencer viewers. Creator/influencer membership site users. Device ownership. Smart TV owners. Smartphone and tablet owners. Western Europe in Perspective. Traditional media maintains a firm hold on many consumers in Western Europe. The region is home to four of the top 10 countries in the world with the highest median age: Italy, Spain, Germany, and Greece.
Amazon also appeared unwilling to invest in Inspire: The company made half-hearted attempts to pay influencers to produce content, although its proposed incentive of up to $25 per video鈥攔oughly one-tenth the typical rate鈥攅arned it social media mockery from the very people it was attempting to recruit.
What this means for creators: A lower-cost ad-free tier could change how content creators and influencers get their income and make subscription revenues a more important part of their business. 蘑菇AV 23.5% of social media creators鈥� revenues come from platform payouts, including ad revenues, per our forecast.