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Approximately two-thirds of corporations plan to scale back LGBTQ Pride Month engagement in June, per a Gravity Research study cited by Forbes. 39% of companies stated they would reduce Pride Month engagement this year, with 43% saying this would involve reducing external shows of support, including having a visual or financial presence at Pride marches, offering Pride merchandise, and partnering with influencers

Leverage finfluencers: Partner with credible financial influencers to expand your reach and build trust. Influencers can make complex financial topics accessible and engaging. Don鈥檛 forget: We covered what finfluencers look for in a partnership, and how to evaluate and approach them.

On the creator side, Snap has teamed up with Later, a platform for influencer marketing management, to integrate Snapchat鈥檚 APIs into its discovery and scheduling tools. This means brands can now find Snap creators by topic or audience size and manage campaigns more efficiently across platforms.

Positioning content for private channels and threads will also shift influencer strategies, said Christina Westley, head of influencer marketing at PepsiCo. 鈥淎s influencer marketing continues to become more community-centric, brands will learn to release creative control to talent in order to create content that audiences want to share because it feels natural,鈥� said Westley.

FIs that have built out their offerings can market these tools, partner with influencers to discuss their utility, and build a social media presence around their commitment to consumers鈥� financial well-being.