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A lot of creators are making money off of it, off of the ad revenue sharing program. I'm curious to see how that continues to unfold as especially more smaller creators get involved. And I'm curious to see if they can translate that into influencer marketing and brand dollars as well. Marcus Johnson:. Let's move on. What are we talking about?

Our analysis (and not an official forecast) has Meta taking between 22.5% and 27.5% of TikTok's US ad revenues were it to be banned from the country. The high figure assumes the vast majority of TikTok鈥檚 US ad revenues would be reallocated, while the low figure assumes a reallocation rate of roughly 75%.

Of course, you have to spend money on the vehicle to deduct it, and the cost is far higher than the deduction. As Axios puts it, TikTok may be less worrisome for propaganda pushed by the Chinese government than for the misleading and harmful content that US citizens post in exchange for likes and shares鈥攚hether it鈥檚 an air fryer Velveeta recipe or tax counseling.

Creators are stepping into the 鈥渞eal world鈥� too, as advertising platform Adomni partnered with influencer marketing firm Influential to have videos appear on new mediums such as digital billboards and shopping mall screens. What would it take to translate TikTok to OOH?

As social media network user growth wanes across key platforms and advertisers navigate the complexities of measurement post AppTrackingTransparency (ATT), social media platforms have increased ad loads to boost revenue. Pinterest鈥檚 ad load increased by 30% in Q2 of this year, while Meta's ad inventory grew by 34%.

Instagram will see $40.21 billion in worldwide ad revenues this year, according to our forecast. The platform has the opportunity to boost that figure while eating into Twitter鈥檚 projected $2.98 billion worldwide ad revenues. Instagram has beaten Twitter in worldwide ad revenues since 2017.

But now because so much of that comes from influencer marketing and comes from kind of following your favorite creators, just going to the mall as a social activity simply to shop and leverage the opinions of your friends, I think is redundant now with so much social shopping. Rachel Wolff (05:11):.

Respondents were located in the Canada, France, Germany, the UK, and the US at companies with over $500 million in revenues.

Digital grocery adoption soared during the pandemic when consumers were spending more time at home and avoiding shopping in stores. Since then, many have continued to use these platforms for their easy ordering and fulfillment options. Alcohol is inherently different from core food and beverage products. For most consumers, alcohol isn鈥檛 viewed as a necessity.

Retailers can align affiliate spending with actual sales, which minimizes the risk of overcommitting resources. Partnerships offer retailers extended reach, cost-effective marketing, enhanced credibility, diverse audience targeting, scalability, data-driven insights, and risk mitigation.

Sellers spent 14% of their Prime Day revenues on Amazon ads, according to data from Momentum Commerce. Behind the stats: Prime Day has become more than a retail event for Amazon. The multiday discount period pressures Amazon merchants to spend heavily on advertising, making it a pillar of Amazon鈥檚 ad business, which will generate $34 billion in the US this year. The pressure to participate is rising.

Mixed results from the Big Four ad firms mark a turbulent period: Concerns about the regulatory landscape and tariffs weigh on spending.

There have been articles on CNN, on The Wall Street Journal and then Times all about how prices are going go up, but also on TikTok and a lot of influencers urging people to buy stuff now before the price goes up.

In theory, Pulse Premiere should generate significant revenue for premium publishers producing engaging TikTok content while simultaneously offering brands control by placing ads after suitable premium publisher TikToks in the For You feed. Our take: TikTok鈥檚 announcements are partner-heavy.

Temu appears to be riding the TikTok wave with an active influencer strategy that includes unboxing videos, try-on hauls, and promo codes. Given the social commerce prowess of parent company PDD Holdings, Temu should know a thing or two about amplifying efforts through social. How fast is Temu actually growing? Temu was No. 12 in 2022 holiday traffic, topping retailers like Kohl鈥檚 and Wayfair.

The company鈥檚 sales fell sharply when it irked conservative-leaning consumers who decried its partnership with transgender influencer Dylan Mulvaney as well as progressives who felt the beer maker didn鈥檛 offer enough support in the face of that backlash.

The move will bring in additional revenues for both giants and help expand their shipping networks. Both are also betting on the potential of livestreaming ecommerce. Flipkart and Amazon are laying the groundwork for the new retail format in India. Flipkart has introduced live shopping that features celebrities and influencers showcasing products in the style of a feed.

Spending on social media, for instance, will be hit the hardest, while connected TV spend will be a bright spot. Listen to the full podcast.

Interestingly, influencer and creator recommendations aren鈥檛 huge drivers of purchase behaviors, nor are company or brand names. Livestream shopping, which has yet to catch on in the US, is also a low driver of social media purchases. Still, companies like TikTok and Amazon are building out their livestream commerce capabilities in the hope of driving consumer adoption. 4.

Sports betting revenues are set to double. Sports betting revenues will top $10 billion this year, up from $330 million in 2018, per our forecast. Revenues will continue to grow as more states allow this form of gambling and more people place wagers through digital channels and retail venues. Revenues will approach $19 billion in 2025, nearly doubling this year鈥檚 tally.

We expect social commerce sales in the US to reach $101.38 billion this year, driven by existing buyers increasing their spending. While social commerce plays a smaller role in holiday shopping, it's popular among Gen Z, who are more likely to make purchases influenced by creators. TikTok and Facebook are the top platforms, with apparel brands poised to benefit the most.

As TikTok continues to beta test search ads, we can expect advertisers to jump at the chance to spend on them to reach the platform鈥檚 150 million US users.

We forecast its US ad revenues will increase by 36% this year, to $6.83 billion, far outpacing the growth of its rivals. Some speakers advocated for brands to step away from TikTok.