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YouTube’s hiring of ESPN veteran Justin Connolly triggers a Disney lawsuit: The clash underscores rising tensions over live sports streaming supremacy.

In many parts of the world, such as the US and Latin America, the burgeoning retail media ad market is seen as one of the fastest-growing opportunities in advertising. As a testament to its market potential, both Walmart and Amazon are investing heavily in building out their own ecosystems by leveraging their vast customer data and extensive digital and physical retail networks.

The news: Brazil’s central bank rolled out a recurring payments feature to the Pix instant payment system, according to a report from Reuters. Our take: Pix’s use likely can keep growing steadily if it can target new volume opportunities.

In our exclusive survey with ESW, data from shoppers in 18 countries reveals new twists in the path to purchase, the rising momentum of marketplaces, and the resilience of age-old fundamentals.

However, the reported revenues for the EU and the UK represent almost four-fifths of the total (including Latin America and rest of world). So, a significant amount of livestream revenue growth for the combined regions is likely coming from Western Europe. The UK may overindex here, with over 50% of UK internet users showing at least some interest in livestream commerce, per Toluna Start.

That’s not the case in other markets—like Latin America, where Mercado Libre is a homegrown juggernaut. Amazon’s C$51 billion ($37.78 billion) in gross merchandise value makes up more than 5% of total retail. By that measure, it is the largest mass merchandiser in the country, ahead of Walmart and trailing only Loblaw Companies Ltd.

This year, streaming services will finally earn more than traditional TV in subscription revenues.

US consumers will spend $3.2 billion on flowers this Mother’s Day: While NRF’s forecast is flat YoY, florists face tighter margins as tariffs drive up costs.