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Ulta lost beauty market share for the first time in 2024: The retailer is relying on a new marketplace, enhanced omnichannel experiences, and international expansion to recover sales.

A $750 billion drop in market value reveals investor unease, with tariffs and recession worries putting pressure on consumer spending, marketing budgets, and tech margins.

Unilever invests big in social channels: The company plans to spend half of its media budget on a new strategy that puts influencers front and center of its marketing.

Wonder acquires a media company, Unilever dedicates more spend to influencers, and Ulta launches a third-party marketplace. Here are the eight most interesting retailers and brands from last month, as ranked on our 鈥淏ehind the Numbers鈥� podcast.

Gap Inc expects its brands to be 鈥渢he winners in any challenging market鈥�: The retailer is confident its focus on product innovation, newness, and social buzz will insulate it from economic pressures.

Over three-quarters (76%) of US adults have used generative AI (genAI) for communications or writing tasks at work, according to an October 2024 survey from Google and Ipsos.

The explosion of softPOS is reshaping the POS landscape and forcing hardware and software providers to pivot

On Running鈥檚 marathon win streak continues in Q4: The buzzy running brand reported record profits and a 36% YoY jump in sales, with some help from Roger Federer and Zendaya.