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And 80% of these users are considered active. 92 million are located in Brazil, and currently there aren’t any users outside of Latin America—which raises questions about Nubank’s ability to expand beyond the region. And given the challenges of buying or becoming a bank in the US, it likely won’t enter that market soon.

We do see in terms of the digital space, that the region continues to remain the fastest growing e-commerce market worldwide. This was a trend that happened for the first time in 2020 where Latin America first held that title as fastest growing e-commerce market, and now we've seen it for 2022, 23, 24, and 2025, it's still going to lead the world in commerce growth.

Nike’s Olympics efforts kicked off in April, with the brand launching new products, hosting in-person events with athletes like Jordan Chiles and Sha’Carri Richardson, and debuting a controversial ad campaign.

The context: Shein has a dominant (40%) share of the US fast-fashion market thanks to its vast assortment of low-priced apparel that appeals to Gen Z and millennial shoppers, per Bloomberg. Despite its success, the company has significant challenges.

Netflix gets a boost from Latin America in Q1: The region is a vital market for new users and incremental revenue growth, despite the controversial clampdown on password sharing.

Walmart in April launched a digital presence redesign that aims to push shoppers to discover (and buy) items that they may not have been seeking. Our US Walmart Retail Ecommerce Sales Forecast expects the retailer’s online sales will grow 10.9% this year.

According to a Numerator survey, only 9.4% of US consumers expect tariffs to have no impact on their shopping habits, while many plan to adjust by hunting for sales or coupons (41.4%), buying fewer imported goods (30.5%), or delaying purchases (22.3%).

LiveRamp broadens Pinterest collaboration: Global advertisers to benefit from enhanced data integration.

The reductions have landed worldwide in regions like Eastern Europe, sub-Saharan Africa, the Middle East, Southeast Asia, and Latin America, per The Wall Street Journal. In some countries, subscription costs were cut as much as 50%.