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Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption trends, device adoption trends, company reports, primary research, and interviews.

And while traditional media continues to cede to digital consumption, video underlies many of the changing media habits. Within this space, ad-supported options and social video are gaining ever-greater influence. Key Question: How will changes in video consumption habits affect our time spent with media forecasts?

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from first-party benchmark sources, consumer media consumption trends

Creators and marketers are using AI to streamline workflows, enhance content, and improve their strategies. Despite challenges related to AI governance, accessibility, and implementation, proliferation of the tech will ultimately benefit the creator economy.

On today's podcast episode, we discuss where ad dollars outweigh time spent with media, where time outweighs the ad dollars, and where the two are most closely aligned. Tune in to the discussion with host Marcus Johnson and forecasting writer Ethan Cramer-Flood.

Total media time in Germany is increasing, bucking a Western European trend. Digital growth is fueling much of this, but traditional media’s enduring appeal is helping, too.

In seven charts, this report tells the story of some of the most critical trends that digital leaders need to know about in 2024 and beyond.

Rapid growth in tablet media usage was tied to the introduction of the iPad in 2010 and the introduction of the format by most device OEMs in the following few years. The ceiling for penetration is likely related to the device being a nice-to-have item that is complementary to a smartphone.

Live programming’s appeal lies in its real-time nature, higher engagement, and communal viewing experience, making it ideal for advertisers. By using programmatic tools and multiscreen campaigns, brands can effectively reach diverse audiences across various live events like the Super Bowl and the Olympics.

Adding an ad-supported tier to Prime Video and investments in NFL and NBA coverage are helping the company attract more spending from brands that don’t sell on its platform, transforming it into a major media player capable of challenging traditional networks.