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Millennials express the highest interest in AI-powered products and experiences, at 53%, followed closely by Gen Z, at 49%, according to Vox Media Insights and Research. Marketers should prioritize targeting these demographics when highlighting AI features. Still, Gen X鈥檚 39% interest and boomers鈥� 27% are valuable market segments and should not be overlooked.

What could help: Twenty-nine percent of millennials and 30% of Gen Zers said banks aren鈥檛 meeting their expectations with regard to offering digital banking tools to keep them on track, per the Glassbox study. They鈥檙e asking for:. Enhanced transaction monitoring for better transparency. Virtual credit cards for safer online shopping. Holiday-specific budgeting tools to manage seasonal expenses.

Similarly, TJX鈥檚 banners grew sales across all income demographics and won more Gen Z and millennial customers. Burlington and Nordstrom Rack are expanding their physical presence. Burlington鈥攚hich operates 1,103 stores across 46 states; Washington, DC; and Puerto Rico鈥攕ees significant opportunities to expand its footprint. It plans to open 101 net new stores this fiscal year.

There is a growing preference across all generations, especially among Gen Zers and millennials, for products that are sustainably packaged, per Rakuten Insight Global. Brands should focus on reducing production of single-use plastics and increasing the use of recyclable and biodegradable materials. Improving sustainability communication will give brands an advantage with consumers.

Recent additions in the US include Block鈥檚 Cash App Pay, which skews heavily to millennials and Gen Zers. Providers can help increase the share of online payments that are completed. The authorization rate鈥攖he percentage of transactions that a merchant submits and is accepted by the cardholder鈥檚 bank鈥攃an be 10% lower for online transactions versus those made in person.

TJX鈥檚 steady inflow of fresh inventory coupled with a broad array of price points and brands helped it grow sales across all income demographics, and win more Gen Z and millennial customers, executives said on the company鈥檚 earnings call. 3. The weather. While unseasonably warm weather and hurricanes dampened US sales slightly, that was offset by strong growth in Europe and Asia.

Gen Zers (28.8%) and millennials (25.8%) are much more likely than the average consumer (15.5%) to start their healthcare research on social media, our survey revealed. Conversely, just 3.8% of baby boomers go to social first. Some consumers participate in condition-specific online communities.

Young adults ages 18 to 34 comprise 56% of the show's audience. Political diversity is evident among listeners, with 35% identify as independents, 32% as Republicans, and 27% as Democrats. However, 54% of weekly JRE listeners leaned toward Donald Trump in the 2024 US presidential election in a late October poll; just 26% favored Kamala Harris. (Rogan endorsed Trump on the eve of the election.).

Banks that already offer these solutions should target older millennials and Gen Xers with relevant marketing campaigns.

More than half of Gen Zers (65%) and millennials (55%) get financial advice from social media, per a 2023 retail investor survey by robo-advisor Betterment. How PFM tools can help. GenAI agents will act on the consumer鈥檚 behalf. They will not only simulate conversations, per Accenture, but also roam the internet and plan and perform tasks or help humans by delivering services on their behalf.

53% of US Gen Z adults say they have, are, or will participate in an economic boycott鈥攎ore than any other generation, per a March 2025 Harris Poll.

The news: Nearly all Gen Zers are using AI heavily at work, especially for writing emails and tackling language barriers. 93% of Gen Z employees and 79% of millennials are using two or more AI tools at work on a weekly basis, per a Google Workplace survey conducted by The Harris Poll.

The tech is dominating recent headlines as retailer and consumer interest explodes

They鈥檙e already skeptical of big financial players and would rather keep their data under lock and key.

When we asked US banking customers how they felt about their banks using AI to improve their banking experience, attitudes were mixed鈥攁nd often sharply divided along demographic lines.

Afterpay attracted users across all demographics: 26% were Gen Zers, 44% were millennials, 24% were Gen Xers, and 6% were boomers. The top spending categories outside of fashion and beauty were personal care, followed by household supplies. And the fastest growing category was vitamins and supplements. Cash App Card. Cash App Card transactions grew 19% YoY over the holiday period.

Millennials account for 18% and Gen Xers 14%, per 2023 American Community Survey data cited in the report. Hispanic and Black people represent 22% and 18% of the low-income population, respectively, while whites account for 50%. Economic burdens have affected this group鈥檚 spending.

This number declines with every generation鈥�27% of millennials and 12% of baby boomers say the same. To view the full forecast, click here. They don鈥檛 know where to start, and it feels like a big research undertaking.

Among millennial and Gen Z mothers, 46.3% turn to local community groups and online forums for assistance, according to a spring 2024 survey by Momcozy and Postpartum Support International.

The majority (70%) of Gen Alpha parents are millennials, per a March 2023 Morning Consult report. Gen Alphas are sometimes called 鈥渕ini 尘颈濒濒别苍苍颈补濒蝉,鈥� as their parents pass on key attitudes:. Openness. Parents of Gen Alpha say they鈥檙e comfortable discussing their own mental health (46%), race/racism (34%), climate change (34%), and gender norms (27%) with their kids, per the Morning Consult report.

More than half of US digital gamers this year will be millennials or Gen Zers. Campaign managers should bear that in mind. Social media/short video (moderate disruption). Key market dynamics. YouTube鈥檚 scale positions Shorts favorably. We don鈥檛 forecast YouTube as a social network, but it is a direct competitor to many networks.