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I think that there's definitely a subset of power users who will be interested in this, people who really want that high quality audio, but even like, I don't know, this is maybe anecdotal, but myself, I listen to a lot of music. I'm very engaged with music. I don't want to pay 17, $19 a month for Spotify with HiFi audio because the cheap access to the huge library of music is what's appealing to me.

Ironically, music makes more sense on CTVs than formats like short-form video. The ability to stream music from TV screens effectively turns them into speakers, and apps like Spotify are often used to play music throughout a household. That Spotify would delve into CTV advertising suggests this is a popular use case.

YouTube Music for Android preps support for podcasts. Now is not the time for Google to part ways with YouTube. How to use SEO to inform your paid YouTube and TikTok strategy. Spotify stays strong through a rocky 2022, but podcasts have a rough road ahead. Yesterday鈥檚 Chart of the Day: TikTok comes for Netflix.

New revenue-sharing perks could attract more visual content and position the platform to compete with YouTube as video podcasts surge in popularity.

Podcasts are Spotify鈥檚 frontier: While its success with music is nearly guaranteed (even though competitors like Apple Music are attempting to find a similar place in pop culture) it makes sense that all eyes are focused on its podcasting business.

Advertisers and creators are testing the waters of other short-form video platforms in case the ban goes through, but TikTok has still struck major partnerships with brands like Shopify, Universal Music Group, and others, a sign that brands are relatively unfazed. Users also aren鈥檛 worried.

The news: TikTok is evolving beyond entertainment, with consumers using it as a search engine for information, recipes, music, and more, per an Adobe study. Nearly 10% of Gen Z users now prefer TikTok over established search engines like Google when looking for information鈥攕uggesting it is gaining trust and usability as a reliable source of information.

It's not just about the music industry; the broader entertainment world is grappling with similar challenges. From social media influencers repurposing content without due credit to concerns about copyrighted work used to train AI systems, the digital age demands clearer boundaries.

The news: YouTube has hit 100 million subscribers across YouTube Premium and YouTube Music, the company announced last week. Launched in 2015, a standard subscription to YouTube Premium includes access to both ad-free YouTube viewing and YouTube Music for $13.99 monthly.

Per CEO Andy Jassy, genAI powers the company鈥檚 efforts to help customers discover music and video content, identify defective products before they鈥檙e shipped, and make Alexa smarter. That鈥檚 on top of the wide array of genAI and machine learning features the retailer rolled out on AWS as it tries to keep pace with Microsoft and Google.

Sponsoring Eurovision is key to TikTok鈥檚 music ambitions. TikTok鈥檚 second consecutive partnership with Eurovision will help solidify the platform as the place 鈥渨here stars get started,鈥� per its advertising campaign for this year鈥檚 contest.

The news: Spotify鈥檚 $100 million Creator Equity Fund designed to support music and content projects from underrepresented communities has spent less than 10% on such initiatives in its first year, according to Bloomberg reporting. The fund was founded last year in response to a wave of criticism against the platform鈥檚 top podcaster Joe Rogan after videos of him saying racial slurs went viral online.

This division comprises online subscriptions, such as iCloud and Apple Music, not to mention significant revenues from Google for being the default search engine on Safari. Lauding the segment's performance, Cook noted that major services including the App Store, iCloud, and Apple Music set internal records.

Well, mostly new music. Marcus Johnson:. Mm-hmm. Daniel Konstantinovic:. It's best at new music. But podcasts, it's still as good at suggesting things there. And it's got suggestions down in a way that the video streaming services have almost given up on doing.

I think strong user growth is because consumers have shown that they expect easy access to music. It's just kind of a given to be able to have access to audio, to music at all times of the day, whether you're in your commute, whether you're at home doing the dishes, during the workday.

Amazon Prime began streaming the Country Music Awards last year and is scheduled to do so again in 2023. Our take: Netflix is undoubtedly moving toward live streaming, which poses a direct threat to broadcasters.

There are models for producing text, code, images, videos, music, speech, game backgrounds鈥攅ven new ways for folding proteins. To create this content, the technology requires user prompts鈥攁 short string of words or phrases, for instance. Newer models combine more than one capability. Known as multimodal models, they can understand several types of content, such as images, text, and music.

In addition to Grubhub+, Prime membership offers members fast and free shipping, access to exclusive sales events, and video and music streaming services, as well as perks like discounted One Medical membership. Those perks convinced 97.2 million US households to subscribe to Prime, per our forecast.

Optimize: Feature play ads in places users are already using their hands, such as within mobile games or on social media platforms like Facebook or Instagram, and not music and podcast platforms. This was originally featured in the 蘑菇AV Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

The news: Amazon is set to make its upfront week debut on May 14, presenting its extensive streaming portfolio, including Prime Video, Prime Video Sports, Twitch, Amazon Freevee, and Amazon Music, to ad buyers.

This year, Forever 21 launched its 鈥渇estival umbrella,鈥� which includes a 2000s-inspired collection in collaboration with TikTok influencer Alix Earle, a live activation at the Rolling Loud music festival, and a collaboration with musician Frankie Clarke of Frankie and the Studs. 鈥淸惭耻蝉颈肠 festivals] are a cultural phenomenon,鈥� said Park.

The juice creates a whirlpool motion in the bowl, which is mimicked by party guests while electronic dance music music plays in the background. Why it works: The absurdist humor is perfect for engaging younger consumers, especially Gen Z.

There鈥檚 little to no disruption of the customer experience, as customers are already primed to hear music and other announcements. Cons: Measurement of audio ad effectiveness can be difficult given there鈥檚 no way to directly tie consumer behavior to hearing the ad. The unobtrusive nature of audio ads could mean that consumers will tune them out.

There's great discovery for music on there. It's constantly surfacing new music to you, recommendations to you. It's very personalized. People love the Spotify Wrapped at the end of the year. They love to show their music tastes. It's like a social thing.

YouTube is seeking record label licenses to expand its generative AI music tools鈥攚hile also letting users request the removal of AI-generated content resembling their faces and voices due to growing deepfake concerns. Retail media is another opportunity for YouTube.