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Yeah, I mean, talking about ad spending by media did show up 13% somehow this year is the fastest growth of any media channel out of homes in second with 5%.

pretty sore and pretty stupid about what they did and how they negotiated and interacted with social media, rewinding back 10 years or so, when Facebook in particular was really ravenous for high-quality content that would keep people on Facebook for longer periods of time, and lots of publishers just saw free referral traffic, or in the case of something like Facebook Watch and Facebook Video, and said, "Ooh

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of April. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Sara Lebow will defend their list against vice president of content Suzy Davidkhanian and analyst Blake Droesch, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

More than half of advertisers worldwide are extremely or very confident in their ability to measure social media, video, search, and display marketing ROI, according to Nielsen.

Measuring creator marketing is tough. Affiliate links provide direct attribution, but many sales occur after consumers see creator content. Even MrBeast, the biggest individual creator on YouTube, sells his Feastables bars at retailers like Walmart, not just on social media. So how can advertisers using creator marketing measure the efficacy of creator campaigns?

Roku and The Coca-Cola Co. are using shoppable media to target consumers at home during the holidays, while Saks Fifth Avenue and Dior are celebrating 70 years of partnership with a first-of-its-kind ecommerce pop-up. Plus, Uber is leveraging the 鈥淩eal Housewives鈥� franchise to build up its ad business.

Brands need to prepare for third-party cookie deprecation now. 鈥淲e鈥檙e going backward to less personalized ads and less relevancy, and consumers are frustrated with that,鈥� said Logan Patterson, senior director of global business advisory services at Slalom. Patterson, along with two other senior digital marketers, weighed in on pressing questions about an impending future without third-party cookies at our recent Tech-Talk Webinar, 鈥淒esigning the Future of Enterprise Customer Data Strategy.鈥�

At least 80% of US consumers across age groups are concerned about data privacy when interacting with brands online, according to December 2023 data from Attest. And more than half of consumers would stop interacting with companies that have bad reputations around data or don鈥檛 allow them to opt out of tracking, per Q2 2024 data from Publishers Clearing House. Here are three non-cookie threats to advertising and information about what advertisers can do to stay visible.

Ooh. Marcus Johnson (01:33):. Just kidding. Some folks were like, "Finally." I have one for you. The most decorated Olympian of all time is? Evelyn Mitchell-Wolf (01:42):. It's Simone Biles now, right? Marcus Johnson (01:43):. Olympian, no. Evelyn Mitchell-Wolf (01:43):. Or is it still Michael Phelps? Marcus Johnson (01:43):. It is Michael Phelps still. Yes.

鈥淟et it be okay to also ask dumb questions, because there aren鈥檛 any.鈥� That鈥檚 ThredUP CMO Noelle Sadler Delory鈥檚 advice for building a marketing team that understands creative, metrics, and its customer holistically. Delory and the CMOs of Marine Layer and Fernish also advocate for breaking down silos between performance and brand marketers so everyone understands the same metrics and speaks the same language.

This report is a guideline to help marketers understand retail media through market size estimates, growth projections, and analysis of the complex landscape of buyers, sellers, and intermediaries.

鈥淯nderstanding how consumers are spending their time and money is paramount to your business being successful,鈥� our analyst Jeremy Goldman said on 鈥淭he Future of Digital 2024鈥� webinar. Here are three shifts in media consumption, purchasing behavior, and mobile usage, and how each is prompting new advertising strategies in streaming, social search, and gaming.

Gen Z shoppers diverge from the general population in terms of where they find and buy products, consumers are still into influencer-driven ads, and live shopping hasn鈥檛 taken off yet. Here are five charts to help elevate your social commerce strategy.

And it's relatively cost-effective versus a huge TV ad or out-of-home campaign, and you can reach millions of people every day. But there is a risk to the brand reputation if the influencers content is not in line with the company values. And these are content creators, so that is a risk that the brands need to think about. Sara Lebow:. Sure.

And so that's I think why we're seeing this massive interest at the start with people kind of going, "Ooh, okay. Well, no, it doesn't have everything I want, so I'm going to take a backseat and watch and wait."

Ooh. I have a lot of thoughts about this. Marcus Johnson:. Here we go. Okay, so according to this year's 2023 World Happiness Report, Finland is the happiest country in the world, has been since 2020. The rankings take into account many factors like life expectancy, freedom to make life choices, economic strength, generosity, social support from friends, perceived corruption, et cetera.

Though we鈥檝e downgraded our retail media forecast, we anticipate the channel will experience double-digit growth through 2027. 鈥淚 don鈥檛 think it鈥檚 an exaggeration to say that retail media is one of the most important and potentially most transformative ad spending channels in media right now,鈥� said our analyst Max Willens.

The tech industry is hurting鈥攅ven Apple is expected to report a year-over-year revenue decline this week. Valuations are tumbling. Layoffs abound, and venture capital deal value is down. 鈥淧eople are not buying into the hype as much, and [these new technologies are] really going to start to be applied in useful ways for marketers,鈥� said our analyst Yory Wurmser.

Investments in generative AI have had favorable results, with two-thirds of marketers reporting a positive ROI鈥�43% said they received a twofold ROI and 22% received threefold ROI, per a May 2023 survey by Botco.ai. Here鈥檚 a breakdown of how generative AI can help brands and retailers connect with customers throughout their buying journeys.

Ooh. Maria Elm:. And this is going to be kind of cold comfort, but as you say, they rank quite highly in terms of mobile investment, so I'd say it's not always easy to predict where consumers are going to place value.

Ooh, it's a tough one. Marcus Johnson:. I'm annoyed with myself for learning this because I feel like it's shattered a bit of the magic that is The Matrix. So here we go. Jacob Bourne:. So maybe We don't want to know. Marcus Johnson:. You don't want to know, but I'm going to tell you anyways. Jacob Bourne:. No, no, but go ahead. You already started. So. Marcus Johnson:.

Ooh, that's a good question. Arielle Feger:. Great question. Zak Stambor:. 1990. Arielle Feger:. I'm going to go a little earlier than Zak, and I'm going to say 1985. Sara Lebow:. Arielle, you're off to a good start on the podcast. It's 1986, so right in between you guys. 1986 in a Kroger near Atlanta. It worked a little different than self-checkout works today.