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Millennials are the age group most likely to buy products or services advertised on podcasts, according to a survey of US podcast listeners by Morning Consult. These ads are also more likely to drive purchases among listeners earning more than $100,000 per year.

Gen Z's podcast listening surges: New study reveals insights into the habits and preferences of this diverse listener demographic.

This year, North America holds the title for most podcast listeners at 149.4 million, per our August 2023 forecast. By 2027, China will take over with 178.7 million listeners.

Exclusive podcasts didn鈥檛 pay off for Spotify: With slower listener growth overall, the company is bringing some shows to rival audio platform

On today's episode we discuss why Spotify was able to add so many new users recently, how a price increase might affect the company, and what to expect from its podcast investments. "In Other News," we talk about changes in podcast listening behavior and what Tubi's ceiling is. Tune in to the discussion with our analyst Daniel Konstantinovic.

Spotify鈥檚 $20 billion podcasting dream is a long way off: Despite a strong quarter for revenue and user growth, investments will take longer than expected to pay dividends.

TikTok creator Jake Shane stopped in Austin as part of his live tour for his podcast. What it means: Creators are now an integral part of media and marketing strategies, as well as the broader entertainment landscape. Why it matters: US creators will generate $17.76 billion from their activities on social media alone, per our new forecast.

On today's podcast episode, we discuss what's driving online store sales for Amazon, its outlook on brick-and-mortar, and how its ad business is continuing to outperform the market. Tune in to the discussion with host Marcus Johnson, director of Briefings Jeremy Goldman and analyst Rachel Wolff.

On today's podcast episode, we discuss if 鈥楯ust Walk Out鈥� technology will ever catch on at scale, how different generations respond to self-checkout, and what the next iteration of in-store payments will look like. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sky Canaves and David Morris.

Cooper, host of the extremely popular 鈥淐all Her Daddy鈥� podcast, will be personally involved in marketing efforts. Why it matters: Women鈥檚 sports are gaining traction with marketers. Women-led brands are investing in live sports.

In part two of this two-part podcast episode on the Google antitrust ruling, we discuss what this decision will actually mean for Google and which competitor is likely to benefit the most from whatever penalties get handed out. Tune in to the discussion with host Marcus Johnson, analyst Max Willens and vice president of content Paul Verna.

The region also led the ranking of daily time spent worldwide with podcasts (1:19). This was also far above the global average of 50 minutes. No. 2-ranked Latin America was 14 minutes shy of the Middle East and Africa podcast figure. The Middle East and Africa region was also on top of the global rankings for time spent with print media.

When vice president Kamala Harris launched her presidential campaign in late July, she needed to quickly make a splash with voters. Social media, and TikTok in particular, was the ideal platform. 鈥淚t's on TikTok where Kamala is really shining,鈥� said our analyst Jasmine Enberg on a recent edition of the Behind the Numbers podcast. Here are three things to consider about Harris鈥檚 social media and campaign strategy.

As ecommerce grows in back-to-school shopping (34.9% of total back-to school sales this year versus 33.5% in 2023), content creators are playing a pivotal role in how consumers find school supplies. This shift is driven by younger parents buying classroom supplies for K-12 children and college students outfitting their dorm rooms. Both groups favor online shopping for its convenience and the ability to compare prices, our analyst Sarah Marzano said in a recent edition of our 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast.

In part one of this two-part podcast episode on the Google antitrust ruling, we discuss the reasons US district Judge Amit Mehta decided that Google鈥檚 search business constitutes an illegal monopoly and what penalties he is likely to dish out at a hearing in September. Tune in to the discussion with host Marcus Johnson, analyst Max Willens and vice president of content Paul Verna.

On today's podcast episode, we discuss standout data points from this year鈥檚 back-to-school season, creators' role in this shopping period, and what back-to-school is trying to tell us about this year's upcoming holidays. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sarah Marzano and Zak Stambor.

On today's podcast episode, we discuss how Meta has been able to sustainably grow revenue again, whether or not it can actually be 鈥渢he most used AI assistant in the world by the end of the year鈥�, and what is atop the Meta threats list. Tune in to the discussion with host Marcus Johnson and vice president and analyst Jasmine Enberg.

鈥淐ookies are going to be the exception rather than the rule,鈥� analyst Evelyn Mitchell-Wolf said on a recent edition of our 鈥淏ehind the Numbers鈥� podcast. 鈥淎dvertisers and publishers are going to need cookieless strategies going forward.鈥�

Did a podcast host suggest something? Did an artist drop a new album spotlighting a trend or brand (looking at you Beyonc茅 with your 鈥淟EVII鈥橲 JEANS鈥� track)? What brands do their favorite influencers love? These insights are missed by optimizing for surface-level metrics rather than understanding the deeper forces driving consumer behavior.

On today's podcast episode, we discuss how Google might present its third-party cookie opt-in to Chrome users, what cookie and cookieless traffic will look like in the future, and what the next move for marketers should be. Tune in to the discussion with host Marcus Johnson and analyst Evelyn Mitchell-Wolf.

On today's podcast episode, we discuss what "Brat" means, the significance of the vice president of the United States Kamala Harris putting social media front and center of her campaign, if riding the "Brat" wave is replicable, and whether it might backfire. Tune in to the discussion with host Marcus Johnson, vice president and analyst Jasmine Enberg and vice president of content Paul Verna.

The commercial includes voices of friends, podcast hosts, and others who endorse non-FDA-approved drugs. The words, 鈥淭rust me, bro,鈥� then appear in larger text, implying that people who push unregulated medicines don鈥檛 have a legitimate source to support their stance. The ad ends by urging viewers to be healthy skeptics while noting that evidence-based, approved medicine 鈥渄oesn鈥檛 need your faith.鈥�.

YouTube has become a podcast powerhouse and has influenced audio platforms to adopt video recordings. It disrupted the TV industry, yet broadcasters are eager to use it to distribute their own content. It is influential among other communities as well, such as video gamers.

On today's podcast episode, we discuss the likelihood of people using OpenAI's new SearchGPT, how much of a minefield dynamic pricing is, if its better for shoppers to have fewer choices, Harley Davidson waiting for customers to age in to the brand, how Olympic athletes are changing, and more. Tune in to the discussion with host Marcus Johnson, vice president of content Suzy Davidkhanian, and analysts Evelyn Mitchell-Wolf, and Max Willens.

Its 2024 Wrapped campaign featured personalized AI-generated podcasts powered by Google鈥檚 NotebookLM. Some users were put off by it and called out the AI podcast hosts鈥� odd language and robotic tone. Spotify allows music made with autotune or AI tools, as long as it doesn鈥檛 venture into impersonation.